Cambridge Extra

Linguistics Blog

cup.linguistlist.org

Why should you blog? A blog post has the potential to reach a large online community

It is an effective way of raising the profile of a book

People are increasingly turning to blogs for a trusted source of expert opinion, whether they are seeking a review of a book or they wish to read an article on a particular subject for general interest.

Blogging can help to affirm your place as an expert in your field

What is Cambridge Extra?Cambridge Extra, is the Cambridge University Press Linguistics blog, hosted by Linguist List. We provide the global Linguistics community with information, news, updates and special offers from the world of

What type of blog post should you write? An article that provides insight into your re-search or explores a theme from your book

An opinion piece relating to a current news topic or something that would spark debate

A written interview

Your audience

Who are they? Curious general readers, peers or academics

Article content

The length of the article should be around 400-600 words

How to encourage debate and comments from readers

A catchy title

The tone of the article should be informal and accessible

Video clips

Photos

Polls or quizzes

Podcast interviews

Relevant articles

Musical playlists

If you have any of these, or would like us to work with you to put something together, they make great addi-tions to a post and we would love to include them.

If you need any more information, or to discuss your ideas, please contact: hdaldry@cambridge.org

Think about…

Extras

Tweet the link to your article on Twitter, we will do the same on our Linguistics account @CambUP_LangLing

Try categorising your tweets using hastags #Linguistics #Language

Share the link to your article on Facebook, we will do the same on the Linguistics ac-count www.facebook.com/CUPLinguistics

Post the link to your article to members of a relevant listserv

Engage in conversations related to the topic of your article online – think about posting in LinkedIn groups, commenting on other articles or pose a question on any of these social media platforms to poten-tial readers

GUEST PoST

Tips for publicising your article on social media

Decide on the content – what type of post will you write and will you include photos or video?

Decide on subject matter

Write your post!

Send to your marketing contact

Use social media to publicise – Tweet, Share, Email

Timeline of an article – What happens, when?

Decide on the content – what type of post will you write and will you include photos or video?

Think about the message – what do you want to say?

Working with us to edit

Article is published

Send to your marketing contact

Timeline of an article – What happens, when?

If so, visit our Author Hub Here you will find:

• Aseriesofvideosaimedatauthorswithdifferentlevelsofonline experience to guide you through the latest tools available and the impact it can have in raising the profile of your book

• Downloadablestep-by-stepguidestohelpyouget started quickly

• InformationonwhatCambridgeUniversityPressare currently doing to support our authors

• Regulartipsandhintstohelpyoualongtheway…andmore!

Do you need advice on how to create any of these social media accounts?