Lingnan University Hong Kong - Invited Talk on Learning Design with Social Media
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Design is the New Black - How to integrate thoughtful learning design in social media for higher education and beyond Stella Lee Blended Learning Leader, Global Learning Team Golder Associates, Inc., Canada
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Transcript of Lingnan University Hong Kong - Invited Talk on Learning Design with Social Media
Design is the New Black - How to integrate thoughtful learning design in social media for higher education and beyond
Stella LeeBlended Learning Leader, Global Learning TeamGolder Associates, Inc., Canada
Today’s outline
• Social Media Trends and Usage in Canada
• Implications for Higher Education/Workplace Learning
• UX and LX
• Learning Design for Social Media
• Discussions and Sharing
Where is Canada?
What is Social Media?
1.systems - e.g. Flickr, YouTube, del.icio.us
2. technological approaches - e.g. collaborative filtering, recommender, shared tagging
Social Media Trends and Usage
Social media trends and usage
• Canada has the world’s highest social networking penetration - 49.3% (2011)
• 47% of Canadians use Twitter (18% of all Twitter accounts)
• 58% have blogs
• In 2011, 50% of online Canadians visited a social media site at least once a week
• 35% visited every day
• 18-34 years old heaviest users
• daily access to email declined 28%
source: comscore’s December 2011 report: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
source: http://www.digitalbuzzblog.com/infographic-asia-pacific-social-media-statistics-stats-facts/
Implications for Higher Ed and Workplace
Learning
So, what are the implications for higher ed?
• marketing and communication
• teaching and learning
• professional development
• research
PhD Chat
#PhDChat
A “DIY” model
• A lot more amateurish effort (Shirky, 2008)
• It is scattered all over, many overlapping effort
• It is organic/self-organizing
• A sub-culture movement (not officially supported by institutions)
Some social media usage at Golder Associates
• Yammer
• Jam
Yammer - private social network
Jam - social learning
Some social media usage at Athabasca University
• Flickr
• the Landing
AskAU
The Landing
Group feature in the Landing
User Experience (UX) vs. Learner Experience
(LX)
UX vs. LX
• What is UX?
• What is LX?
• How can we incorporate the two?
UX
• Can be specified and measured:
• 95% of first-time students locate the course syllabus for COMP201 in Blackboard within two minutes without technical support
• 90% of the students clicked on the Twitter link embedded in the course website
• Students completing Intro to Philosophy course gives the course Facebook website an average of 4.0 rating on a five-point Likert scale for ease of use
LX
• measures learner perception and satisfaction with content/learning activities
• actual learning, measured via tests
Learners’ Experience (Smulder, 2002)Smulders, D. (2003). Designing for Learners, Designing for Users, retrieved Feb 23, 2012 from http://www.elearnmag.org/subpage.cfm?section=best_practices&article=11-1
Learners’ Experience Strongly disagree Disagree Neutral Agree Strongly agree
The content allowed for deep reflection
The learning material made me stop and think
The activities provided ways for trial and error
The information provided was open to interpretation, discussion, and feedback
Learning Design for Social Media
FIVE design principles
1. Balancing LX and UX
2. Scalability/evolvability
3. Allow rooms for both producers and spectators
4. Multiple ways to share/link/connect
5. The power of “undo”
Balancing LX and UX
source: David Smuldershttp://elearnmag.acm.org/index.cfm?section=best_practices&article=11-1
Scalability/Evolvability
• v
Allow rooms for producers and spectators
Multiple ways to share/link/connect/
The power of “undo”
Digital Literacy
•“The most important critical uncertainty today is how many of us learn to use digital media and networks effectively, reasonably, credibly, collaboratively, civilly, humanely. This difference is a matter of literacy.”
- Howard Rheingold, 2010
Digital literacy
• Attention
• Participation
• Critical consumption
• Cooperation/collaboration
• Network awareness
source: http://theunquietlibrarian.wordpress.com/2010/05/17/howard-rheingold-keynote-speech-social-media-participative-pedagogy-and-digital-literacies/
Attention
source: http://www.flickr.com/photos/fs999/3508277416/
Participation
source: http://www.flickr.com/photos/angelinux/2643517944/
Critical consumption
source: http://www.flickr.com/photos/karola/3623768629/
Cooperation/Collaboration
source: http://www.flickr.com/photos/jmsmytaste/90648278/
Network awareness
source: source: http://www.flickr.com/photos/sjcockell/4684828794
References
• Coates, T. (2005). An Addendum to a Definition of Social Software. Retrieved April 9, 2012, from http://www.plasticbag.org/archives/2005/01/an_addendum_to_a_definition_of_social_software/
• Rheingold, H. (2009). Collab Tech 2010 Keynote: Social Media, Participative Pedagogy, and Digital Literacies. Retrieved July 8, 2011, from http://theunquietlibrarian.wordpress.com/2010/05/17/howard-rheingold-keynote-speech-social-media-participative-pedagogy-and-digital-literacies/
• Shirky, C. (2008). Here Comes Everybody. New York: The Penguin Press
• Smulders, D. (2003). Designing for Learners, Designing for Users. Retrieved March 23, 2012 from: http://www.elearnmag.org/subpage.cfm?section=best_practices&article=11-1
Thank you!
• Email: [email protected], [email protected]
Twitter: @stellal
• LinkedIn: http://ca.linkedin.com/pub/stella-lee/1/588/a32
