Offline Marketing

• MARKETING PACKAGES IN THE POST

• BUSINESS CARDS

• MAGAZINE ADS

• FACE-TO-FACE MARKETING PRESENTATIONS

• DESIGN FAIRS

Google AdWords for

Line-Creative.uk

2D Design and CGI Visualization Studio

Personas

• Who are our personas?

• Mike, 45, architect• Janet, 39, property developer

How are they searching?

• Google Trends:Key phrases: architectural visualisation 3D architectural rendering3D visualisation

• Opportunities tab - AdWords

Adwords = Content

• Cohesive use of keywords in content and adwords

Longtail vs shortail

Phrase match

• Exact match• Broad match [……]• Phrase match “…...”

We chose mostly exact match and some broad match, for property people who haven’t heard of what … does

Creating a campaign

• Budget: 40 pounds a day with a view to increase budget as each client is potentially very lucrative

• Bid: What is that keyword/ phrase worth? Mostly longtail = cheaper

Geo-targeting

• Initially UK based

Ads

e.g.

CGI Visualisation for Property Developmentwww.line-creative.uk Real life impact for property development visuals

Choose: Destination/ Final URL

Schedule

• During business hours (9-5)

Monitor

• CTR = clicks/impressions• Total impressions• Bounce rate• Keywords price fluctuations?• Trends change

SOCIAL MEDIA

• Linked In

• Pinterest

• Twitter

• Email

WHATS RIGHT FOR YOU

SEO STRATEGY

• On page optimisation • Fresh content• External/Internal linking• Outreach• ‘Mobilegeddon’

http://www.merlineventslondon.com/what-is-mobilegeddon/

AIMTo optimise each page of the website, to affect its visibility when searched organically on multiple search engines

SEO Snap-shot