LINE B2B INTRODUCTION Media Kit 2020... · 2020. 9. 14. · LINE Today / LINE OA - Checking on the...

LINE B2B

INTRODUCTION

B2B TEAM

[email protected]© LINE

VERSION 1.0MEDIA KIT2020

THE RISE OF A MESSENGER

AS A PLATFORMMessaging becomes the SMART PORTAL, few apps used daily here

Gaming Utilities Shopping Entertainment Tracking Chart

© LINE B2B

LINE PORTALS

LINE Today LINE Webtoon LINE Points LINE OpenChat LINE Shopping LINE Game

© LINE B2B

25.000.000Monthly Active Users LINE Messenger 2020

© LINE B2B

DEMOGRAPHY

1% 30% 33% 19% 11% 3% 3%

58% 42%

© LINE B2B

LINE USER’S BEHAVIOR

7:00LINE Today / LINE OA

- Checking on the latest news

- Promo through OfficialAccount

14:00LINE chat / video call /

group chat / LINE for PC

- Use LINE for your daily work

- Study related interaction

22:00LINE Today / LINE Shopping

- Watch or read appealing contents

- Shop before sleep

12:00LINE Today / LINE OA

- Take a break with LINE Today’s video content

- Promo through OfficialAccount

19:00LINE Today / Webtoon

Make your commute more

fun with LINE

© LINE B2B

B2B PRODUCTS

B2B TEAM



01

02

03

04

CONTENTS

© LINE B2B

Premium Inventories1. LINE Event OfficialAccount

2. Smart Channel

Account1. Official Account

2. Sponsored Stickers

Others4.1 LINE Points

Display1. LINE Today

2. LINE Timeline

PREMIUM

INVENTORIES

© LINE B2B

© LINE B2B

1.1

NEW

LINE EVENT

OFFICIAL ACCOUNT

Expose your brand

through our most

followed internal

Official Account

© LINE B2B

• 50mio+ followers

• Blast at your convenience time

• Deliverables :

- Open Count

- Impressions

- Clicks

- CTR

LINE EVENT OFFICAL ACCOUNTPREMIUM INVENTORIES

Price List

Premium Inventory

© LINE B2B

Items Pricing Type Price Notes

LINE EVENT

Sponsored BlastCost per Blast Rp250.000.000

- Advertiser are able to choose the date and time of blast

- LINE will provide design guideline

- LINE is solely provider for LINE Event Official Account

PREMIUM INVENTORIES LINE EVENT OFFICAL ACCOUNT

© LINE B2B

SMART

CHANNEL1.2

COMING SOON

Banner Expand to VideoStatic Banner

SMART CHANNEL

© LINE B2B

PREMIUM INVENTORIES

Items Pricing Type Price Notes

LINE Smart Channel

StaticCost per Day Rp100.000.000

- Approximately 2mio reach

- Campaign will be set at 00.00 – 23.59

LINE Smart Channel

Banner expand to VDOCost per Day Rp200.000.000

- We recommend video length not more than 30sec

- Approximately 2mio reach

- Campaign will be set at 00.00 – 23.59

© LINE B2B

Price List

Premium Inventory

SMART CHANNELPREMIUM INVENTORIES

CASE STUDYSmart Channel

© LINE B2B

OFFICIAL ACCOUNTACCOUNT

Static Banner

SMART CHANNEL

© LINE B2B

PREMIUM INVENTORIES

• Impressions : 4,006,993

• Reach : 2,673,915

• Click : 56,746

• CTR : 1.42%

ACCOUNT

© LINE B2B

© LINE B2B

OFFICIAL

ACCOUNT2.1

Business Account Types

StandardAccount

© LINE B2B

VerifiedAccount PremiumAccount

LINE offers three types of OfficialAccounts:


Standard AccountAccounts that can created by anyone (individual

or business). Basic features are identical to

features available to approved accounts. Users

can upgrade standard accounts to a paid plan as

well as purchase a premium ID.

© LINE B2B

ACCOUNT OFFICIAL ACCOUNT

Verified AccountAccounts that pass the designated review process

will be granted an "Approved" badge and will

appear in search results in the LINE app.

© LINE B2B


How to Register

Verified Account

1. Go to your Official Account Dashboard

Menu Setting - Verification Status - Verify this Account

2. Send your supporting documents to:

line_approve@linecorp .com

Registration Type Documents Needed

- Retail - Corporation

- Service - Entertainment Place

- Restaurant - Travel

- Café - Leisure

- Beauty

• Owner’s National ID card copy

• SIUP / TDP / SKU / Venue Contract

• Capture of digital store in other platform

• SIUP / TDP / SKU / Venue Contract

ACCOUNT

© LINE B2B

OFFICIAL ACCOUNT

Premium AccountSelected accounts will appear

in search results in the LINE

app and Official Account Tab.

You can upgrade to Premium

Accounts through a minimum

spending commitment and

special review process.

© LINE B2B


* Please note that some features may change

© LINE B2B

FEATURES

- Broadcast Message

• Rich Content

• Survey

• Card Based

• Coupon

• Targeting: Demographic Filter

• Targeting: User ID Upload

• Targeting: Chat Tag

• A/B Testing

- Timeline Post

- Chat 1:1

- Rich Menu

- Auto & Keyword Reply

- Dashboard Report

- Messaging API

- Reward Cards


Learn more the Official

Account features

Go to Appendix Slides for detail feature explanations

PRODUCTS & PRICING

© LINE B2B

OFFICIALACCOUNTACCOUNT

PREMIUM SEARCH ID

(Customized ID)

PRICING

Price Purchase Flow

IDR150,000/year

1. Buy via Official Account Dashboard:

Menu Setting - Activity and Billing -

Premium ID - Purchase Premium ID

2. Payment via credit card only

*The price above is exclusive of VAT

*You can get premium ID for free by purchasing bundling package.

© LINE B2B

OFFICIAL ACCOUNT

PRICING

© LINE B2B

*The price above is exclusive of VAT.

MONTHLY PLANSLINE offers simplified price plans; Pay per Broadcast (pay according to

the number of push message you would like to send in monthly basis).

Free Plan Basic Plan Pro Plan

Fixed monthly fee Free IDR 250.000 IDR 750.000

Push messages

/monthUp to 500 Up to 10,000 Up to 40,000

Fee for additional

messagesNA

(upgrade is required)

IDR 40 /message

Max. 30,000 additional

message

IDR 25 /message

Max 160,000 additional

message

OFFICIAL ACCOUNT

*The Image above using 2 balloons

PRICING

Push Message Count

- 1 Broadcast Message consist of up to 3 balloons.

- Target Reach is number of followers who are active

LINE users and doesn’t block your account.

1Broadcast

Message

600Target Reach

600Push Message

© LINE B2B

OFFICIAL ACCOUNT

HR Corporate BOT

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT

Fast Response

Chat bot will communicate interactively and reply employee’s

inquiries 24/7.

Simplify HR-related Process

Employees can see FAQs and submit HR inquiries easily

using one chat.

Manage Analytics Data

You can get analytic data recap of total users, messages, and

conversations.

Private & Secured

Verification by employee ID + OTP via email. Only employees

can access the OA functions.

HR Corporate BOT

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT

Bot Function / Menu:

- BPJS

- Insurance

- Personalia

- Payroll

- Business Travel

- Reimbursement

- Per diem details

- Talent Acquisition FAQ

Dashboard Capabilities:

- Update employee data periodically

- Analytic data

- Chat bot + Agent collaboration (If chat bot failed to

understand customer’s inquiry 2x, it will display

unknown response and suggest user to connect with

CS agent)

HR BOT

Monthly Fee IDR 12,500,000

MAU (Monthly Active Users) 10,000

Badge Blue (Verified)

Admin Dashboard 10 Agents

Monthly Push Message Limit Unlimited

Channel Integration Free

Additional Function/Integration IDR 10,000,000

Standard support included:

- Email & live chat support

- Monday – Friday (09.00 – 17.00 WIB)

- Maintenance & minor update

*Special support available with additional fee

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT

Fast Response

Chat bot will communicate interactively and reply

customers inquiries 24/7

Simplify Order Process

Customers can see product catalog, place

order, up until payment confirmation.


You can get analytic data recap of total users,

messages, and conversations.

Dashboard display of transaction

COMMERCE BOT

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT


- Product catalogs

- Order placement

- FAQs

- Payment confirmation

- Delivery fee checking


- Manage product catalog

- Analytic data

- Chat bot + Agent collaboration (If chat bot failed

to understand customer’s inquiry 2x, it will

display unknown response and suggest user to

connect with CS agent)

Starter Pro

Monthly Fee IDR 1,250,000 IDR 7,000,000

MAU (Monthly Active Users) 2,000 15,000

Badge Blue (Verified) Green (Premium)

Admin Dashboard 3 Agents 10 Agents

Monthly Push Message Limit 40,000 Unlimited

Channel Integration Free Free

COMMERCE BOT

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT

Fast Response

Chat bot will communicate interactively and reply customers

inquiries 24/7.

Simplify Reservation Process

Customers can see product/service catalog and FAQ, and

make reservation in one chat. Chatbot will ask user’s

information needed for the reservation


You can get analytic data recap of total users, messages, and

conversations.

RESERVATION BOT

CHAT BOT

© LINE B2B

OFFICIAL ACCOUNT


- Product/Service catalogs

- Reservation recap

- FAQs


- Manage product/service catalog

- Analytic data

- Chat bot + Agent collaboration (If chat bot failed

to understand customer’s inquiry 2x, it will

display unknown response and suggest user to

connect with CS agent)

Starter Pro

Monthly Fee IDR 1,250,000 IDR 7,000,000

MAU (Monthly Active Users) 2,000 15,000

Badge Blue (Verified) Green (Premium)

Admin Dashboard 3 Agents 10 Agents

Monthly Push Message Limit 40,000 Unlimited

Channel Integration Free Free

RESERVATION BOT

CASE STUDYBusiness Account

© LINE B2B


BCA Official

Account APICarousel Menu

- Promo Locator

- ATM Locator

- Today’s Exchange Rate

- Information from Vira

API Usage

- Credit Card Registration

- Balance Check (Debit & Credit Card)

- Account Statement Check

CASE STUDY

© LINE B2B

OFFICIAL ACCOUNT

CASE STUDY

27%Redemption

Rate

Starbucks Coupon

8.7MFollowers

7.5M+Coupon Views

Objective

- By downloading LINE and adding

Starbucks Official Account, the users will

get coupon out of the OfficialAccount.

- Exposure on 326 Stores all over Indonesia.

LINE Features

- Broadcast Message

- Coupon

- Rich Message & Menu

© LINE B2B

OFFICIAL ACCOUNT

CASE STUDY

Alfamart Business

Connect

Alfamart Virtual Account Friends, SHALMA.

- Shalma inform users with promo and news

thematic from several FMCG

- Shalma is very popular with JSMLINE (Jumat

Sabtu Minggu LINE) promo

- Shalma now upgrade herself as Member

Acquisition for Alfamart:

• Register new member

• Point Checking & Recording

• Point exchange

LINE Features

- Broadcast Message

- Coupon

- Rich Message & Menu

© LINE B2B

OFFICIAL ACCOUNT

- With Telkomsel Official Account, you can integrate

your Telkomsel number to the account.

- The integration enable you to check your internet

quota, buy phone credits/internet data and

get personalized promotion,

- By the early 2020 Telkomsel acquired

5,200,000++ followers

LINE Features:

- Broadcast Message

- Rich Message

- Rich Menu

- Messaging API

CASE STUDY

Telkomsel

Official Account

Veronica Offers Various Features User Can Explore Telkomsel Menu

© LINE B2B

OFFICIAL ACCOUNT

TIPS & TRICK

OA Followers Boost Inventories

Content/

Creative

Approach

Display Ad

Placement

Mission

Rewards

Sponsored

Stickers

LINE Points

LINE Timeline

LINE Today

User need to add your OA in order to

get free stickers. You can gain followers

and awareness in one package.

Create an intriguing campaign/promotion as a kickoff

for your OA. The campaign can promote the

campaign by placing your ad on LINE Inventories.

User need to follow your OA in order to get LINE

Points. The cost will be CPF (cost per follow), so

you will get guaranteed additional followers.

© LINE B2B

OFFICIAL ACCOUNT

© LINE B2B

SPONSORED

STICKERS2.2

SPONSORED STICKERSACCOUNT

Cost per Download Method Will Set

Certain Growth on Your OA

Static Stickers Animated Stickers

http://bit.ly/AnimatedS

Animated & Sound Stickers

http://bit.ly/AnimatedSound

© LINE B2B


CASE STUDY

DELIGHT ME – P&G

Launch on festive season (Ramadan)

and acquire 400K followers instantly.

VIRA - BCA

Acquire 300K followers using

cartoon centric design as below.

© LINE B2B


PRICE

Items Cost per Download Description

Static Stickers

IDR 10.000,-

per 1 user download

- Pricing is exclude of production

- Minimum guaranteed: 10.000 downloaders

- Usage period: 3 months after download day

- No download capping

Animated Stickers

Animated & Sound

Stickers

*The price above is exclusive of VAT

*Withholding tax will be deducted from the total cost & Payment receipt has to be submitted to LINE

© LINE B2B

DISPLAY

© LINE B2B

© LINE B2B

3.1 LINE

TODAY

LINE TODAYDISPLAY

INSTANT AWARENESSCooperates with 100+ media to deliver up-to-date, credible,

and informative contents to users.

48 MioMonthly Active Users

© LINE B2B

700 MioMonthly Page Views

LINE TODAYDISPLAY

100+ Partners in Indonesia, in Various Categories

© LINE B2B

LINE TODAYDISPLAY

LINE TODAY

DEMOGRAPHY

2020

13% 27% 19% 19% 10% 12%

67% 33%

© LINE B2B

LINE TODAYDISPLAY

© LINE B2B

TOP 5 CATEGORIES

ON LINE TODAY

Trending Lifestyle Entertainment News Showbiz

LINE TODAYDISPLAY

© LINE B2B

PREFERRED TIME

TO ACCESS LINE TODAY

7 AM 12 PM 7 PM

LINE TODAYDISPLAY

Social Economy Class Occupation

CUSTOMER INSIGHTAll figures are on % - N = 350 respondents

© LINE B2B

Status Quota Usage

CUSTOMER INSIGHTAll figures are on % - N = 350 respondents

© LINE B2B

LINE TODAYDISPLAY

ADVERTISING SLOT -

CPM & CPC BASED

© LINE B2B

LINE TODAYDISPLAY

© LINE B2B

CPM & CPC BASEDADVERTISING SLOT


Transformer Ad

Example

© LINE B2B


Study Case

© LINE B2B

Video Outstream - End Article

- 15 secs

- CTR: 0,9%

- 11% completion rate

MIR Skirt Ads

- 15 secs materials

- CTR: 1,1%

- 15% completion rate

COST PER TIMEADVERTISING SLOT

Advertising Slot -

CPM & CPC based

has a Targeting

Feature to be able

to target a more

specific audience

© LINE B2B

ADVERTISING SLOT -

COST PER TIME

© LINE B2B

LINE TODAYDISPLAY


Masthead(375x145)

Top Banner Big Size(750x435)

Top Banner Small Size(750x186)

© LINE B2B


Study Case

© LINE B2B

Masthead

- 5.600.000 impressions

- CTR: 0,3%

Top Banner

- 2.400.000 impressions

- CTR: 0,2%


Advertorial Carousel Advertorial Digest

Article Highlight -

Inventory OptionsHighlight your article 12hr on

LINE TODAY Homepage.

© LINE B2B


Sponsored Tab

and Section

© LINE B2B

Sponsored TabAdding exclusive tab with

format and contents you desired

Sponsored Hashtag SectionCreate special section

with selected contents.


Study Case

© LINE B2B

Advertorial Carousel

- 1,400,000 impressions

- CTR : 3,35%

- PV : 57,920

Advertorial Carousel

- 1,351,000 impressions

- CTR : 5,67%

- PV : 25,650


LINE Today

Official Account- LINE TODAY OfficialAccount

informs highlight news to

subscribers 3x per day

- Option ad format :Advertorial

or Banner Blast

- Time of paid blast can be selected

- Let LINE Today audience be

informed with your latest web

series update through attractive

trailer/ video sneak peak .

© LINE B2B


Advertorial Slot Footer Banner Video Blast

© LINE B2B

PRICE LIST

© LINE B2B

LINE TODAYDISPLAY

CPM & CPC

© LINE B2B

PRICELIST

ItemsPrice

Size Ads Size File DetailsCPM CPC

Scroller Ad (Top) IDR 25.000 - 1125x588 60 – 100 KB Static

Mid Article 0

IDR 18.000 IDR 10.000 300x250 60 – 100 KB Static

Mid Article 1

End Article 0 IDR 15.000 IDR 8.000 300x250 / 1200x627 400 KB Static / Native

Video Outstream - Mid IDR 54.000 -Video: 16:9

Image:

1280x720 / 1920x1080

Min 15MB (for 15 secs)

(Depends on Video Length)Video

Video Outstream - End IDR 45.000 -

Transformer Ad - End IDR 60.000 -Video: 16:9

Image: 640x535

Video: 12 – 25 MB (Max 30 Secs)

Image: Max 150 KBVideo & Image Banner

MIR Skirt (Mid) IDR 60.000 -Video: 16:9

Image: 640x173

Video: Max 9 MB (Max 30 Secs)

Image: < 500 KBVideo & Image Banner

- Free of charge for 2 layers targeting

- The next targeting layer will be charged 10% from the buying price

- User capping will be charged 10% from the buying price

- Min buying IDR 60 Mio

COST PER TIME

© LINE B2B

PRICELIST

Items Price Size Ads Size File Details

Masthead IDR 100.000.000 375x145

60 – 200KB

24hr On LINE Today Homepage

Top Banner Big IDR 60.000.000750x435 / 300x250

(Full-Served Tag)Add on Material: IDR 5,000,000

Top Banner Small IDR 50.000.000750x186 / 300x250

(Full-Served Tag)

Advertorial Carousel IDR 60.000.000

198x132 for thumbnails Highlight position #2 or #3 for 12 hours

Advertorial Digest IDR 75.000.000

Sponsored Hashtag Section IDR 25.000.000 (ask for more details)

1 Day

Sponsored Tab IDR 300.000.000 (ask for more details)

Advertorial Slot on OA IDR 200.000.000 (ask for more details) - Slot #7 at 7PM (Landing Page to Article)

Footer Banner on OA IDR 50.000.000 1040x208 maks. 100KB Brand’s Landing Page

Video Blast on OA IDR 100.000.000Video: 16:9

Banner: 1040x1040(ask for more details) 1 Time Blast

- No Targeting

© LINE B2B

3.2 LINE TIMELINE

& MORE TAB

TIMELINE & MORE TABDISPLAY

Let you gain instant

awareness and traction

to your web, app or

official account.

10+ Minutes is average time per User spend on Timeline

© LINE B2B

TIMELINE ADS


Timeline Ads will be on the

2nd, 12th, and 22nd post

in LINE users’ timeline

Targeting available: Gender, Age, and Location

© LINE B2B


Timeline Ads

Format

© LINE B2B

Your official account

logo and name

Banner Placement

Action Button

User Engagement (Likes)


Let you gain instant

awareness by attractive

‘banner to video’creative

MORETAB

© LINE B2B

TIMELINE & MORE TAB

© LINE B2B

DISPLAY

Study Case- LINE MORE Tab - Cost per Day

- Impressions: 1,6mio

- CTR :0,5%

TIMELINE & MORE TAB

© LINE B2B

DISPLAY

PRICING

Items Type Size Price Details

Standard / Targeting

(Timeline)

Static Card (1200x628) IDR 5.000 CPM

Video Card (16:9) IDR 25.000 CPM

Expandable Ad

(Moretab)Banner to Video 1280 x 720 IDR 25.000.000 CPD

- The price above is exclusive of VAT (Withholding tax will be deducted from

the total cost & Payment receipt has to be submitted to LINE)

- Minimum buying of IDR 30,000,000

OTHERS

© LINE B2B

4.1

© LINE B2B

LINE

POINTS

LINE POINTSADSOTHERS

LINE POINTS ADS

© LINE B2B

A service that rewards

users with Points for

completing certain mission.

It provides an effective way to reach out to LINE audience

and encourage them to experience your services.

INVENTORIES

Swipe Ads

LINE POINTSADSOTHERS

CPI

Cost Per Install

(Android Only)

CPC

Cost Per Click

CPV

Cost Per View

CPF

Cost Per Friend

© LINE B2B

COST PER INSTALL (CPI)

© LINE B2B

LINE Points CPI enables app developers to acquire large numbers of

quality users in a short period of time. By installing users are given

Points that can be used to exchange for stickers & themes.

INVENTORIESLINE POINTSADS

COST PER INSTALL(CPI)INVENTORIES

CPI Journey

© LINE B2B

CPI Details

© LINE B2B

Items Details

CV Point App Install and Launch

Target Apps IOS & AOS

Campaign Duration 1 Week or finishes when the target CV is met, which comes earlier.

Unit Price IDR (ex. tax) IDR 15.000

Minimum Buying IDR 75.000.000

User Reward 3.000 Points

LTV Measurement Supports 3rd Party Tracking Tools (AppsFlyer, Adjust, Branch, Kochava)


Items Details

Notes

- Supported OS versions:

• AOS 4. and above

• iOS 10 and above

- Campaigns by LINE may also be running concurrently.

- If a campaign period crosses over more than one calendar month,

the amount consumed in the each month will be split and billed in

each following month.

- A certain amount of excess conversions may or may not occur after the

campaign listing period ends. The excessive conversions as the result of

allowing end-users the time to complete the required task and receive their

reward from the campaign shall be subject to billing.

© LINE B2B

CPI Details


COST PER CLICK (CPC)LINE Points CPC provides a way to encourages users to visit your

web. This will allow users to explore the contents of web page and

interact further.


© LINE B2B

CPC Journey

COST PER CLICK (CPC)INVENTORIES

© LINE B2B

CPC Details

© LINE B2B

Items Details

CV Point Launch webpage


Campaign Duration 1 Week or finishes when the target CV is met, which comes earlier.





Items Details

Notes





- If a campaign period crosses over more than one calendar month, the

amount consumed in the each month will be split and billed in each

following month.

- A certain amount of excess conversions may or may not occur after the

campaign listing period ends. The excessive conversions as the result of

allowing end-users the time to complete the required task and receive their

reward from the campaign shall be subject to billing.

© LINE B2B

CPC Details



COST PER VIEW (CPV)Build brand awareness using attractive video with ‘click to action‘

feature. Users will be rewarded by completing viewing the video.

© LINE B2B

CPV Journey

COST PER VIEW (CPV)INVENTORIES

© LINE B2B

CPV Details

© LINE B2B

Items Details

CV Point Complete View


Campaign Duration 7 Days or finishes when the target CV is met, which comes earlier.





Items Details

Notes





- Video must be mp4 formatted, with the length of minimum 5 seconds - maximum 60 seconds. (less than 50MB)

- Promoting multiple items in single video is not allowed. Due to the policy of Apple, lucky-draw promotion is not

allowed in iOS. Only a single product can be promoted in one video.

- If a campaign period crosses over more than one calendar month, the amount consumed in the each month

will be split and billed in each calendar month that follows.

- A certain amount of excess conversions may or may not occur after the campaign listing period ends. The

excessive conversions as the result of allowing end-users the time to complete the required task and receive

their reward from the campaign shall be subject to billing.

© LINE B2B

CPV Details



COST PER FRIENDS (CPF)Boost your Official Account’s Friends with effective and strategic

manner using LINE Points Ads.

© LINE B2B

CPF Details

© LINE B2B

Items Details

CV Point Add OA as friends


Campaign Duration Depends on buying




COST PER FRIENDS (CPF)INVENTORIES

COST PER FRIENDS (CPF)

© LINE B2B

INVENTORIES

Items Details

Notes

- Supported OS versions: AOS 4. and above & iOS 10 and above


- If number of added friends does not reach the target within campaign period, only the amount

consumed from budget will be charged.

- Note that users may block the OA after adding as friend. Therefore, not all added friends from

the campaign will be usable friends.

- Users who are already friends with the OA or those who have already blocked the OA before

the campaign, will not receive Points from this campaign.

- If a campaign period crosses over more than one calendar month, the amount consumed in

the each month will be split and billed in each calendar month that follows.

- A certain amount of excess conversions may or may not occur after the campaign listing

period ends. The excessive conversions as the result of allowing end-users the time to complete

the required task and receive their reward from the campaign shall be subject to billing.

CPF Details

Swipe Ad Details

© LINE B2B

Items Details

CV Point Complete View


Campaign Duration 7 Days or finishes when the target CV is met, which comes earlier.




SWIPEADSINVENTORIES

INVENTORIES

© LINE B2B

LINE POINTSADS

SUMMARY DETAILS

Inventory Ads Unit Price Minimum Buying User Reward

App Installation CPI IDR 15.000 IDR 75.000.000 3.000 Points

Web Visit CPC IDR 4.000 IDR 100.000.000 1.000 Points

Video View CPV IDR 4.000 IDR 100.000.000 1.000 Points

OfficialAccount

Friends BoostCPF IDR 10.000 IDR 100.000.000 3.000 Points

Completion of Swipe

(5 Swipe)Swipe Ads IDR 4.000 IDR 100.000.000 1.000 Points

STUDY CASELINE POINTS

LINE POINTS

CPI Campaign36%

Average CVR

Cost Per Install (CPI)

running for 8 days.

© LINE B2B

August 2019

Grand Service

Renewal

LINE SQUARE

LINE OPENCHAT

ABOUT OPENCHAT

LINE OpenChat was first launched in 2017 as LINE Square.

We renewed our service to LINE OpenChat in August 2019.

LINE OPENCHAT

B2B©LINE

LINE OPENCHATDifferent from LINE Group, LINE OpenChat allows users to meet new people and talk about a specific interest or to

just have a light chit-chat, even though they don’t have each other’s LINE ID. It expands user’s network!

10M+ users connect on 550,000+ OpenChats in 21 categories

LINE OPENCHAT

B2B©LINE

Search OpenChat that suit you

and discover what is trending!

User can discover through :

Search

Editor’s pick OpenChat

New & Trending OpenChat

Category

LINE OPENCHAT

B2B©LINE

LINE OPENCHAT

Easily access LINE OpenChat through various tabs in LINE Messenger!

Home Tab Chat Tab More Tab

LINE OPENCHAT

B2B©LINE

LINE OPENCHAT

OpenChat is not only about sharing hobbies and interests, it is also about making real connections and friends.

Our users are likely to hangout together offline.

MAKE FRIENDS ON OPENCHAT

LINE OPENCHAT

B2B©LINE

Super OpenChat

Designed for:

good quality & well-managed communities

Official OpenChat

Designed for:

brand, company, organization

2 TYPES OF OPENCHAT

LINE OPENCHAT

B2B©LINE

Created and manage by Brands for connecting with their enthusiast and communities

OFFICIAL OPENCHAT

Increase Customer Engagement & Brand Loyalty

Build up engagement among your customers by

allowing them to interact with each other and talk about

your brand. It will lead them to be loyal to your brand!

Empower Your Customer

Official channel is not always about sophisticated

contents provided by Brand to its customer. In OpenChat,

you can empower your customer to participate in

seeding contents in your official channel. This way will

make your customer feel appreciated.

Understand Your Customer Better

Learn the characteristic and behavior of your customers

from LINE OpenChat! Since your customers interact to

each other, you can get brand perception and

customer insight from their discussion!

B2B

LINE OPENCHAT

OFFICIAL OPENCHAT

© LINE

LINE OPENCHAT

B2B

Partner Duties

• Partner creates and manages an

OpenChat which will be an official platform

to connect their customers/ community.

• Partner’s OpenChat should have at least 1

active Admin and 1 active Co-admin.

• Partner should create at least 1 Note that

describes about the OpenChat, or

OpenChat rules.

• Partner’s OpenChat should actively

chatting and produce at least 400 sent

messages in a month (among members).

• Partner promotes their OpenChat by

putting the OpenChat invitation link and/or

QR code on social media, website, or other

channels.

Benefits for Partner

• Get Official Emblem.

• Exposure on LINE OpenChat main page

and LINE OpenChat Official Account.

• Partner’s OpenChat will be prioritized to

be displayed on the first page of LINE

OpenChat Category ranking tab for 30

days.

• For particular collaboration campaigns

(LINE OpenChat x Partner) which are held

within the OpenChat, LINE will provide

additional exposure on LINE OpenChat’s

internal channels.

• Direct communication with LINE

OpenChat team.

ACTIVATION ON OPENCHAT

Activities Pricing Type Price Notes

Sampling

SurveyCost per Respondent

IDR 20,000 -

IDR 50,000

- Sampling products need to be provided by clients and ready to

distribute by each admin

- All survey data shall go to clients directly

- Min. spending: IDR 60,000,000

Event or Gathering

(Offline / Online)Cost per Participants TBD

- OpenChat community will remain be the event master and Brand

as a sponsor

- 6 – 8 weeks preparation will be needed

- Base operational fee might needed

Banner Ads on

OpenChat OACost per Blast IDR 15,000,000 - Targeted on a Specific OpenChat Category

LINE OPENCHAT

Appendix

Official Account

Feature Details

B2B TEAM



BROADCAST

MESSAGEBroadcast message enables business to

reach customers directly through chat.

Metrics report :

- Delivered

- Impression

- Open count (unique)

- Clicks

- Click user count

FEATURESAPPENDIX OFFICIAL

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Rich ContentIncrease your Broadcast Message

efficiency by using Rich Message and

Rich Video.

-Rich Message you can embed your

URLs into the picture (up to 6).

-Rich Video you can send videos with

CTA button attached at the end. The

video will be auto-play once user opened

the message.

BROADCAST MESSAGES

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ACCOUNT FEATURES

Type of survey answer on LINE official account manager

Survey- Gain insight from your customer

using survey feature.

- Single answer, Multiple answer,

and Open-ended answer are

available in this survey.

BROADCAST MESSAGES

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Card Based- Card-based message lets you

present content over multiple

cards in carousel format, packed

into a single chat balloon.

- User can swipe left and right to

see your content (up to 9 cards)

BROADCAST MESSAGES

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Coupon- Get more exposure of your

products and convert them to sales.

- Coupon can changed into USED

once the users have redeemed to

the counter.

Metrics report :

- Opened user count

- Redeemed user count

- Page views

BROADCAST MESSAGES

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Targeting:

Demographic FilterYou can send broadcast message to your

target recipients based on their Gender,

OS, Age, Friend Period, and Location.

*This function is available for accounts with more

than 100 target reach

BROADCAST MESSAGES

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Targeting:

User ID UploadYou can send broadcast message to your

targeted User ID. Using ”ManageAudience”

feature, you can group audiences using

their user id.

Click here for details:

bit.ly/getlineuserid

*This function is available for accounts with API enabled

*Only for Verified or Premium Account

BROADCAST MESSAGES

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Targeting:

Chat TagUsing ”Manage Audience” feature,

you can group audiences using their

Chat Tag and send tailored message

to each group.

You can add multiple customized Tag

to user’s profile in 1:1 Chat room

*This function is available if users have sent

message through 1:1 Chat

Jabodetabek New Customer

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BROADCAST MESSAGESAPPENDIX OFFICIAL

ACCOUNT FEATURES

A/B Testing- Send multiple variations of

message/creative to a designated

percentage of followers as A/B testing.

- Gain insight about what type of

message has the best engagement.

*This function is available for accounts with

more than 5000 target reach

BROADCAST MESSAGES

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TIMELINE

POST- Posts are displayed on the Official Account Feed on

the Timeline of users who have added the Official

Account as a friend.

- Users can like, comment, and share the post, allowing

this to be utilized as a space to engage with customers.

Metrics report :

- Impression

- Clicks (if there’s URL in the post)

- Likes

- Comments

- Share count

FEATURES

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CHAT 1:1- 1:1 chat can be used to take

inquiries from customer and

communicate directly 1 on 1.

- This feature can be turn on/off

as needed.

*Due to system limitation, this may not be

available for accounts with a large number

of followers.

*Chat logs are retained for two months.

FEATURES

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RICH MENU- A menu that pops up in the lower

portion of the chatroom when

users open the OA.

- Can be used to provide basic

information about product or

ongoing promotions

- Different URLs can be embedded

in the rich menu (up to 6) depends

on the layout chosen.

FEATURES

Type of click-area layout on rich menu

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ACCOUNT FEATURES

AUTO AND

KEYWORD

REPLY- With Auto Reply, messages are replied automatically

when users begin conversations on chat.

- By setting designated keywords in advance,

designated response based on those keywords can

be sent using the Keyword Reply Message feature.

* Up to 1000 messages can be registered

FEATURES

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DASHBOARD

REPORTMessage Report

- Number of messages sent

- Number of impression

- Number of clicks

- Number of open (unique)

*Data shown on the dashboard is updated

up to Day -1

FEATURES

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Number of Friends Report

- Number of Friends Added (table

and chart)

- Number of Target Reach

- Number of Block

Period: previous day, previous 7

days, previous 30 days


up to Day -1

DASHBOARD REPORT

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Timeline Report

- Number of impressions

- Number of clicks

- User reactions (# of Likes/

Comments/Shares)


up to Day -1

DASHBOARD REPORT

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MESSAGING API- Using the Messaging API, you can send

personalized messages and conduct interactive

communication with your followers.

- The API provided by LINE can be linked to your

enterprise system, or implement third-party tools.

- Messaging API can be enabled within the CMS.

For further details, please refer to the LINE

Developers page: https://developers.line.biz

Utilizing various APIs made available on LINE

Developers, to activate communication with users.

FEATURES

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Simplified User Replies

When a message sent by a bot is delivered, reply

buttons will appear at the bottom of the chat screen.

Users can reply to the message by simply tapping

one of the buttons.

Rich Menus Matched to Users

Rich Menus items can be customized to support

various actions using API.

More details:

https://developers.line.me/en/docs/messaging-api/u

sing-quick-reply/

MESSAGINGAPI

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REWARDS CARDS- Reward Cards can be used to make

customer repurchase your products to get

stamps, in order to achieve rewards (coupon)

- The number of stamps can be customized

(up to 50 stamps)

Metrics report :

- Total points awarded

- Expired points

- Vouchers awarded

- Vouchers used

- Use rate

FEATURES

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ACCOUNT FEATURES

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