LINDSAY LEWISPortfolio, 2018

REACH OUT

512.577.7099LMLY967@GMAIL.COMBLOG: ROSIESUNDAY.WORDPRESS.COMOVERVIEW: ABOUT.ME/LINDSAY.LEWISPROFESSIONAL: LINKEDIN.COM/IN/LINDSAYMLEWIS/PORTFOLIO: CLIPPINGS.ME/LINDSAYLEWIS322GITHUB.COM/LMLY967

OBJECTIVE

Adventurous creative in the communication revolution. Brings brand awareness through thoughtful and provoking content, photography, and storytelling. Detail-oriented with a planner’s mentality. Mindful, curious, an eager learner, and able to take on large projects in a deadline-centered environment.

TABLE OF CONTENTS

Objective + Contact information .......................

About Me .........................

Education + Study Abroad .........................

Skills .........................

Examples of Work .........................

• Email Marketing

• Digital Signage

• Web Design

• Print Design

• Articles and Blogs

• Event Planning

• Photography

• Videography

Marketing Campaigns .........................References .........................Travel Map .........................

EDUCATION

I obtained a Bachelor’s Degree in Organizational Communication and a minor in Photography from the University of Missouri in 2012. I graduated with a 3.6 GPA in the Lambda Pi Eta Honors’ Society. My last semester before graduating was spent studying abroad in Valparaíso, Chile. Check out the travel blog I kept during my time in South America here.

In 2015, I enrolled in a four month career blueprint course with Skillcrush. This course focused on teaching students responsive web design and development. While taking the online class, I built out my own website, learned the basics from wireframing to some more complex topics like working with a Bootstrap framework.

ABOUT ME

Born in downtown Austin, Texas, I grew up surrounded by color, art, music, and life all around me. My family moved northwest of Austin to the hill country, where life slowed down and I learned the importance of hard work, gratitude, and embracing the outdoors. At 18, I moved to Missouri for college and studied Communication and Fine Art: Photography. After studying abroad in Valparaíso, Chile for my last semester, I backpacked around South America with a few friends for a month. I lived in Columbia, Missouri in 2013, which was when I simultaneously worked as a SEO/SEM Consultant and planned the Homegrown Art Show to raise funds for Rainbow House with a couple good friends.

I moved back to Austin in 2014 and obtained a position at Mood Media as a Voice Consultant, where I worked with Voice talents, audio engineers, and schedulers to bring a messaging and music experience to retailers, restaurants, banks, hospitals, and beyond all around the country. In the evenings, I took classes to learn some new skills that would propel me in my career. These included a business class and an HTML for Beginners class. I fell in love with the challenge of coding, so I enrolled in a four-month career blueprint course on Responsive Web Design & Development. I put these skills to work after obtaining a new position at the YMCA of Austin - Town Lake as a Communications Director. I learned so much during my time here, like how to manage large-scale projects, lead team meetings, connect with community partners, establish empathy in conversation, and streamline communication. After some changes in my personal life, like so many others, I needed to take some time to regain clarity. I embarked on a four month road trip, in which I circumnavigated the U.S. and some of Canada with my dog, Sage. We slept in the back of my Subaru Outback while carving our own path around the continent. I returned from this trip in November 2017 after almost 120 days of exploration, growth, challenge, and change.

I am the type of person who loves to work, travel, meet new people, try new foods, and live life to the fullest. I have a deep appreciation for those who have helped me get to where I am in life, and I hope to give back in the same way.

Thanks for checking out my portfolio. The following sections include all types of examples of my work. If you have any questions or feedback, I am available anytime at lmly967@gmail.com. I also realize it’s common when on the hunt for the perfect candidate to check out social media to get a different perspective, but as of 2015 I am no longer on Facebook or Instagram in an effort to declutter my head in this digital world.

• Adobe Creative Suite: InDesign, • Illustrator, Photoshop, Lightroom, • Premiere Pro• Storytelling writing style• Public speaking• Web Design• Video and photo editing • Photography - Portraiture, Event, Wedding, and Travel• Organizational Communication Strategy• Web content production & maintenance

• Email marketing • Event Planning• HTML5/CSS3• Conversational Spanish• Volunteer Management• Social Media Marketing & Management• Statistical Analysis

• SEO/SEM Marketing

HARD SKILLS

• Ability to solve critical problems • Ability to work in a team environment both as a leader

and an integral member • Decisive • Punctual• Organized• Ablility to multi-task in a fast-paced environment

• Ability to meet deadlines

• Ability to communicate verbally with people inside

and outside an organization

• Ability to plan, organize, and prioritize work

• Ability to obtain and process information

SOFT SKILLS

EXAMPLES OF WORK EMAIL MARKETING

DIGITAL SIGNAGE

WEB DESIGN

PRINT DESIGN

SOMETHINGFOR EVERYONE

We have programs for all stages of life - children, teens, adults, and seniors. Check out some of these highlights below, click each area for details about that program, and visit our website at AustinYMCA.org for more!

Adventure Guides Family Camping

Team Sports for Youth and Adults

Paddle Boarding and Kayaking

Senior ProgramsSwim Lessons for all ages and skill levels

130+ Free Group Ex Classes

Nutrition Counseling

Personal Training Volunteer Opportunities

AustinYMCA.org | 512.542.9622 | Facebook.com/AustinYMCA.TownLake

YOUR GUIDE TO ALL THINGS Y

MEMBERSHIP HANDBOOKTOWNLAKE YMCA

AustinYMCA.org | AustinYMCA.org/branches/TownLake-YMCA @TLYMCA AustinYMCA.TownLake

We are a space where anyone can be, belong, and become. We are so glad you’ve joined us!

JUMP RIGHT IN! Check out these Fall Aquatics programs

ADULT PROGRAM GUIDEFALL 2017 | TOWNLAKE YAUGUST 21 - DECEMBER 31

MASTER’S SWIM TEAM

AQUATICS DEPARTMENT | ANDREA.FISHER@AUSTINYMCA.ORG

VALUE-ADDEDWATER EXCLASSES

CERTIFICATION CLASSES FOR CPR &

BASIC FIRST AID

SWIM LESSONS(PRIVATE + GROUP)

WE ALSO OFFER: Aqua StretchWomen’s Only Swim

“As a swim instructor I am grateful for the op-portunity to help our Y family of all ages to learn water safety and fitness skills, develop confi-dence, and accomplish goals. Aquatics is unique in that a preschool Water Movement classes might share pool space with an Aquatic Range of Motion class of older adults. Every age group and ability is represented in the multicultural members who learn, grow, and heal in our pools. I love to see everyone interact. Teaching swim-ming has helped me to become a stronger en-courager and a more patient person. I know that good instruction and encouragement are not enough. Each student has to show up and take a risk - to do something they have never done before. Some are nervous, and others are terri-fied. It is the courage of my students that makes them successful. I am extremely fortunate to be a part of their success and to celebrate their victories with them!” - Laura Butler, TownLake Y Swim Instructor

JUMP RIGHT IN! Our indoor pool ensures you can stay in the water year round.

YOUTH & TEEN PROGRAM GUIDEFALL 2017 | TOWNLAKE Y

AUGUST 21 - DECEMBER 31

CERTIFICATIONCLASSES

CPR + AED and First Aid

SWIM LESSONS

(Private, Semi-Private, and Group)

SWIM TEAMS (Sea Turtles)

AQUATICS DEPARTMENT | ANDREA.FISHER@AUSTINYMCA.ORG

BEGINNER SYNCHRONIZED SWIM

WE ALSO OFFER: Aqua StretchWomen’s Only Swim (ages 16+)

“As a swim instructor I am grateful for the opportunity to help our Y family of all ages to learn water safety and fitness skills, develop confidence, and accomplish goals. Aquatics is unique in that a preschool Water Move-ment classes might share pool space with an Aquatic Range of Motion class of older adults. Every age group and ability is rep-resented in the multicultural members who learn, grow, and heal in our pools. I love to see everyone interact. Teaching swimming has helped me to become a stronger encour-ager and a more patient person. I know that good instruction and encouragement are not enough. Each student has to show up and take a risk - to do something they have never done before. Some are nervous, and others are terrified. It is the courage of my students that makes them successful. I am extremely fortunate to be a part of their success and to celebrate their victories with them!” - Laura Butler, TownLake Y Swim Instructor

YOGA WORKSHOPSFOR THE MIND, BODY, AND SPIRIT

@TLYMCA

@Austin.YMCA.TownLake 1100 W Cesar Chavez St, Austin, TX 78703 | (512) 542.9622 | AustinYMCA.org

WORKSHOP DATE

Breath and Meditation with Brock Roser January 21st | 3 - 5 PM

February 18th | 3-5 PMExploring the Warrior with Scott Roskilly

Yoga for Stress Management with Jogi Bhagat

March 25th | 3 - 5 PM

Yoga and Core for Endurance Athletes with Elizabeth Doss

April 22nd | 3 - 5 PM

Art and Yoga with Erin Damm

May 20th | 3 - 5 PM

REGISTER ONLINE OR AT THE WELCOME DESK!

QUESTIONS → SHAWN.BOLTON@AUSTINYMCA.ORG

ARTICLES AND BLOGSIf you are viewing my portfolio online, feel free to click each box before to read the article in full. Some articles may no longer exist on the

3rd party website (e.g. if they are from 2014 and earlier, the website owner may have deleted the post).

ARTICLES AND BLOGSIf you are viewing my portfolio online, feel free to click each box before to read the article in full.

In 2012, two friends and I planned a community-wide art and music festival with over 20 artists and 8 bands. We raised funds for a local non-profit, Rainbow House. This organization focuses on helping and sheltering abused and neglected children in the mid-Missouri region. We recruited volunteers from the event, worked with local media outlets to market, spread the news via social media, and utilized resources to make this a successful fundraiser. This photo is from the event held at Rose Music Hall (formerly Mojo’s) on May 3, 2013 in Columbia, Missouri.

EVENT PLANNING

EVENT PLANNING

Co-planned 2016 and 2017 Annual Meetings for the YMCA of Austin at ZACH Theater. This event is held to honor and commemorate those who believe in and work toward the YMCA mission of strengthening community.

I co-planned the Gym Rat Open Golf Tournament in 2016 and 2017 for the Town Lake YMCA, which raised funds toward the Y’s Annual Campaign. My responsibilities included: obtaining sponsorships and logos, photographer day-of the event, all printed signage, digital marketing, and set up/tear down.

Each year, the downtown YMCA serves as a rest stop for Bike to Work Day, and I helped plan efforts to make this a one of a kind stop for cyclists. My responsibilities included online and print marketing, being a photographer the day of the event, and communicating our brand and cause to visitors.

In 2016, I co-led efforts to plan the Splash Bash pool party held at the TownLake YMCA. This event provided a free family-friendly event for all of Austin’s communtiy members. We had over 300 attendees for the first event.

In 2016 and 2017, I helped plan our annual Thanksgiving Potluck where Y members bring in potluck dishes to share with the community.

In 2016, I helped plan our annual TownLakies event held at VUKA in South Austin. This event celebrated our awesome team and all of their hard work throughout the year. My responsi-bilities included creating a video presentation for the event, photographer day-of, online, and print marketing.

In 2017, we held our first Ping Pong Tournament, which I helped to plan. This tournament raised funds for the YMCA’s Annual Campaign.

EVENT PLANNING

PHOTOGRAPHYI have a multitude of photos spread across various platforms, so please bear in mind that I have just chosen a few to feature here. You are welcome to poke around on the following

websites and blgos to view more examples of my work. Fine art prints are available for viewing in print, so feel free to reach out to me direclty and we can make arrangements. RosieSunday.Wordpress.Com

SailingTheWinds.Wordpress.ComWanderingLindsay.Wordpress.Com

PHOTOGRAPHYI have a multitude of photos spread across various platforms, so please bear in mind that I have just chosen a few to feature here. You are welcome to poke around on the following

websites and blgos to view more examples of my work. Fine art prints are available for viewing in print, so feel free to reach out to me direclty and we can make arrangements. RosieSunday.Wordpress.Com

SailingTheWinds.Wordpress.ComWanderingLindsay.Wordpress.Com

VIDEOGRAPHY

YOUNG/WILD/FREE

SAVOY, TEXAS HILL COUNTRY

MABEL TURNS ONE!

RAINBOW HOUSE

ARTISTS IN THE PROCESS

ORIGINS

HOMEGROWN ART SHOW

MIGUEL

Click to view video

INNER WARRIORTOWN LAKE Y

SPLASH AND LEARNTOWN LAKE Y

MEET OUR INSTRUCTORS TOWN LAKE Y

PRACTICE

VIDEOGRAPHYClick to view video

VOLUNTEER INVOLVEMENT

Big Brothers Big SistersCommunity First! Village, Mobile Loaves and Fishes

PALSHabitat for Humanity

Rainbow House

Caring for ColumbiaValpo Surf Project

East Austin Baptist Church - Soup KitchenBike MS

Texas Book Festival

MARKETING CAMPAIGNS

Tri Annual Program Campaign

Overview: I designed and implemented this campaign as a strategy to be more transparent in our offerings and programming in my role as a Communications Director. This campaign ran three times per year and included an interactive visual guide and various other marketing elements (print and web). Its purpose was to promote upcoming seasonal programs for seven different departments at a non-profit. Problems Solved: This campaign streamlined and simplified communication and provided a central space where members and staff could find information, registration links, upcoming dates and deadlines, and inspirational stories. Outcome: For some programs, like our youth dance program, registration numbers jumped 60% as a result of the Tri Annual Program Campaign.

Annual Campaign

Overview: This is a year-long campaign ran by the YMCA associa-tion to raise funds to ensure everyone has access to healthy living, volunteer opportunities, and youth development. As an integral part of the MarCom team, I helped build and grow this campaign throughout the Austin community. Problems Solved: This campaign directly provided access to thou-sands of Austin residents. The funds were used to build a financial assistance program so anyone, regardless of income, could come to the Y.Outcome: $1.2 Million dollars raised - One hundred percent of Annual Campaign contributions go directly back into the community. These funds help make it possible for children,families, seniors, neighbors and others to benefit from Y programs and memberships, regardless of their financial circumstances.

REFERENCES

Jude HickeyAssociate Executive Director at YMCA of Austin

As the TownLake YMCA Communication Director, Lindsay Lewis excelled as a thoughtful, detailed, and adept communicator. She was able to combine her creative and earthy personal brand with the YMCAs carefully cultivated culture. Lindsay effectively portrayed the Y voice in all messaging and gave our local brand even more or a thought provoking presence.

Forrest DouganData Scientist at Varsity Tutors

Lindsay walks the walk. Period. What so many people her age talk about doing, helping the less fortunate, aiding those with less, she stood up and proceeded to do with a voracious desire to improve the world around her. Lindsay harnessed skills that are above and beyond the typical volunteer, convincing people she knew and did not know to come together for a cause that under her direction would become more than the sum of its parts.

Lindsay performs sublimely under pressure, handles changing environments (literally in the case of her work at HGAS), communicates concisely and effectively, and is the kind of person you can trust to manage a team with kindness, that is, a woman who people want to follow and work with. I cannot recommend Lindsay highly enough as a business partner or as an employee from what I have seen in a business environment, and across the dinner table as a friend.

Casey ClarkPresident/Publisher at Spartacus Publishing

Lindsay is a dedicated professional who is committed to doing an excellent job. She is very intelligent and brings an abundance of computer skills to the forefront. She is willing and able to jump into any task and see it through to completion. Lindsay’s ability to accept feedback and synthesize a great solution has been tremendous.

Leslie McCullough-PayneArtist at LifeVibes

Lindsay was wonderful to work with during and before the Homegrown art Show. As an artist I was sent clear directions and benifical information before the day of the show. During the show we artist were treated as guest, with aids for hanging, food, and drink, and a clever plan if weather became a problem. I would love to work with her again.

James BrattenGraphic Designer at Bucket Media Co.

I worked with Lindsay through the Homegrown Art Show in Columbia, MO. For a young person to take on such a task is truly admirable. She handled the whole affair wonderfully, and from the artist’s side of things was a joy to work with. I hope our paths cross again one day that we may work together some more.

Jim Williams

I highly recommend Lindsay Lewis for any position or responsibility she is qualified for. I worked with her at the Home Grown Art show here in Columbia MO and always found her to be a knowledgeable, caring and hardworking individual. She gets along well with all types of people, going the extra mile to insure that needs are met and that customers are satisfied. Lindsay was a pleasure to work with and I am sure you will have the same experience. If you need someone who is knowledgeable, resourceful and a hard worker, please consider Lindsay.

VISITED LIVEDBORN