Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder
description
Transcript of Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder
![Page 1: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/1.jpg)
LINDA REINSTEINAsbestos Disease Awareness Organization
(ADAO)President/CEO and Co-Founder
“LEVERAGING SOCIAL MEDIA ADVOCACY FOR ENVIRONMENTAL AND OCCUPATIONAL DISEASE
PREVENTION”Jaipur, India
November 17, 2011
![Page 2: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/2.jpg)
Overview• Introductions
• Examples of Social Media Campaigns & International Trends
• Building & Sustaining a Culture of Collaboration
• Leveraging Platforms, New Tools, & Analytics
• Best Principles, Platforms, and Practices
• Interactive Workshop: Organizational Content Development, Impactful Social Media Messaging and Application and Partnering for Prevention
![Page 5: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/5.jpg)
ADAO DedicationLarry
Florida, USAMesothelioma Patient - Age 66
www.AsbestosDiseaseAwareness.org
![Page 9: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/9.jpg)
Asbestos is a known carcinogen107,000 workers die annually from ARD
There is no safe level of exposure
![Page 11: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/11.jpg)
Building a Culture of Prevention
XIX World Congress on Safety and Health at Work
The International Social Security Association reported, the “cost-benefit potential for investments in prevention may be as strong as 1:2.2, and even higher in some [email protected]
![Page 14: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/14.jpg)
“Research shows that only one in ten tradesmen know that exposure to asbestos can prove fatal” even though they account for 25% of the asbestos related deaths in the UK annually.” – The British Lung Foundation
“Construction workers were found to be 11 times more likely to develop mesothelioma, due to asbestos exposures at the site.” – 2010 Presidents Cancer Panel
Workers at Risk
![Page 15: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/15.jpg)
![Page 16: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/16.jpg)
Social Media AdvocacyCampaigns
• 1980 Mothers Against Drunk Driving
• 1982 Susan G. Komen for the Cure
• 1985 Rock Hudson and AIDS• 2004 Lance Armstrong
“Livestrong”
EDUCATION. ADVOCACY. COMMUNITY.
![Page 17: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/17.jpg)
Global Internet Usage - 30.2%
Reinstein Slide – Data March 2011 http://www.internetworldstats.com/ [email protected]
![Page 19: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/19.jpg)
Global Mobile Cellular Subscriptions by Level of
Development
Source: ITU World Telecommunication/ICT Indicators database
![Page 21: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/21.jpg)
[email protected]@adao.us
![Page 24: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/24.jpg)
No Boundaries, No Borders
Students and Families Protesting in Bihar, India
![Page 25: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/25.jpg)
Examples of Social Media Asian Campaigns
![Page 26: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/26.jpg)
Building & Sustaining a Culture of Collaboration
![Page 27: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/27.jpg)
Digital Revolution
• Grow Your Organization• Leverage your Network • Reach & Connect with People Around
the World• Raise Money• Effect Positive Change and Public
![Page 28: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/28.jpg)
Fernanda GiannasiASSOCIAÇÃO BRASILEIRA DOS
EXPOSTOS AO AMIANTO (ABREA)
"Every tool is a weapon if you hold it right" Ani DiFranco
![Page 29: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/29.jpg)
The Art of Effective Messaging
Make and/or use news to generate publicity• Press Releases
• Video Blog
• Newsletters
• eBlasts
• Interviews (Print, Blog, and Radio)
• Letters to the Editor
![Page 31: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/31.jpg)
New Media Blogs eZinesConstant Contact Podcast/WebcastsDatabase Platforms Reciprocal LinkseBlasts Secure DonationsFacebook/Ning Twitter
Message BoardsWebinar/Teleseminars
Newsletters WebsitesPetitions YouTube
![Page 36: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/36.jpg)
Sustainability• Review your mission and vision
• Build and expand long term relationships
• Keep learning and remain update with trends and news
• Track results
• Embrace and promote unity, respect, and solidarity
![Page 37: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/37.jpg)
Leveraging Platforms, New Tools, & Analytics
![Page 38: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/38.jpg)
Principles, Platforms, and Best Practices
![Page 41: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/41.jpg)
5 Key Social Media Principles
1. Define your social media mission and goals
2. Identify your target audience
3. Connect and Share in the correct ‘language’ – video, text, graphics
4. Utilize social media embedded features to share and translate
5. Expand your networks through authentic and consistent engagement [email protected]
![Page 45: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/45.jpg)
Digital and Knowledge Revolution
If Facebook was a country, it would be the 3rd largest in the world
About 70% of Facebook users are outside the United States
![Page 47: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/47.jpg)
Micro-bloggers include:• United Nations• World Health Organization• International Labour Organization • American Public Health Association • U.S. Environmental Protection
Agency • U.S. Centers for Disease Control
![Page 48: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/48.jpg)
• Nearly 8 years of content uploaded every day
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 25 countries across 43 languages
![Page 49: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/49.jpg)
“Asbestos Kills” (PSA)
![Page 52: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/52.jpg)
Multimedia(Seen, Heard, or
Interactive)
Integrative Mixed Media Platforms
Technology (PC or Mobile)
Micro-Messaging(Less than 140
words)
Macro-Messaging
(Greater than 150 words)
Bulletins, Blogs and
Newsletters
Twitter, LinkedIn, and
Short Message Service (SMS)
Videos, Photos, Slideshows, Music,
and Polls
![Page 53: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/53.jpg)
1. Participants: Organizational Content Development
2. Participants: Impactful Social Media Messaging and Application
3. Participants: Partnering for Prevention
![Page 54: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/54.jpg)
Participants: Organizational Content Development (30)
![Page 55: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/55.jpg)
Participants: Impactful Social Media Messaging and Application (45)
![Page 56: Linda Reinstein Asbestos Disease Awareness Organization (ADAO) President/CEO and Co-Founder](https://reader036.fdocuments.us/reader036/viewer/2022070419/56815d80550346895dcb8d6f/html5/thumbnails/56.jpg)
Discussion: Partnering for Prevention (15)