Limetree Pitch deck

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description

Limetree is a mobile and web app where parents, all around the world, can gather the best moments of their children's everyday lives. Simple, private and safe Do you know all those great moments parents have with your children: when they go to the movies, visit the Zoo, spend time in the park or take them to the playground? Do you know those great photos and videos parents make on their children's birthday parties or graduation day? Do you know all those funny things children say while they're little kids that parents are always sorry they'll forget? Or the letter a parent would like to write for her child to read when he or she is older and wiser? Now imagine a place where parents can gather all those memories in photos, videos, audio files and texts. Imagine it’s private, safe and beautiful. That´s Limetree. It’s a digital shoebox where parents can store all kinds of memories from their children as they grow. It is also a time capsule with those memories that is delivered to the kids on the day a parent chooses.

Transcript of Limetree Pitch deck

Page 1: Limetree Pitch deck
Page 2: Limetree Pitch deck

Limetree is a place where parents gather moments of their children’s lives.

Share the children’s moments with family and friends who may enjoy this legacy while it’s being built.

Keep le!ers for children to read on a future day when they’re older and wiser

Safeguard photos or videos of the important moments of their children’s lives to be delivered to them one day

Save all the memories, feelings and advice all moms and dads would like to leave to their kids

Limetree is a ‘digital shoebox’, where parents can:

www.limetr.ee

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The problem:

•  Memories can be photos, videos, notes and sounds, and it’s difficult to manage all these together.

•  It takes a lot of time and effort to properly organize all our contents.

•  We will lose at least part of our children’s moments as time goes by.

www.limetr.ee

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•  Parents should only think about the moments they want to register. Organize, manage and store is automatically done for them;

•  With Limetree parents can enjoy their children’s memories and share it with family and friends;

•  Everything is safely stored for children to see in the future.

www.limetr.ee

Our solution:

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We’re focusing in the 3 most spoken languages in the western world:

•  English

•  Spanish

•  Portuguese

How big is our market?

www.limetr.ee

More than 10 million babies are born each year in these countries

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www.limetr.ee

Go to market strategy:

Virality factors inherent to Limetree

Partnership with key brands

Strong social media presence

Affiliate program

Association with public figures

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www.limetr.ee

Business model:

Subscription to Premium accounts

Limetree Gift Boxes and cross selling: albums, video-clips and others

B2B: Limetree as a service, sponsored and white-label accounts

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Limetree has already developed and launched:

•  Website / Backend

•  iPhone App

•  API (Private Beta)

What’s our usage?

•  7,000+ users

•  12%+ growth per week

Where are we?

www.limetr.ee

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In the next 3 to 4 months:

•  Validate best pricing strategy

•  Validate best marketing strategy

From then on:

•  Grow

•  Having 500.000€ revenue in 2013

Next steps:

www.limetr.ee

We have already confirmed:

•  There is a market for this service

•  People are willing to pay for this service

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Who is Limetree?

Creative industries’ Award, by Unicer and Fundação Serralves

With the support of:

Jaime  Quintas   Pedro  Veloso   Pedro  Dias  

We’re a dedicated team of like-minded people. We have a track record of building successful companies and products. Our founders are all parents and Limetree users - that’s us below. J

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Pedro  Veloso  [email protected]  

   

www.limetr.ee  

Thank you!

December  2012