LimeLight Competitive Brief 1207

8/4/2019 LimeLight Competitive Brief 1207

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Competitive Brief

Limelight Technologies

Updated: July 2007

FOR INTERNAL USE ONLY DO NOT DISTRIBUTE


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Internap Confidential For Internal Use Only 2

Table of Contents

Limelight Content Delivery Network Overview..........................................3

Competitive Details ...................................................................................4

Competitive Matrix ....................................................................................6

Limelight Networks Service Offerings.......................................................7

Appendix A Limelight Pricing .................................................................9


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Limelight Content Delivery Network Overview

Limelight Networks provides content delivery services through its 16 logical content distribution points,

which are deployed in North America, Europe and Asia.

Unlike Akamai Networks widely-distributed network architecture where small clusters of servers are

deployed at thousands of edge locations, Limelight deploys a model more similar to the Internap

network where large server clusters are deployed in fewer, strategically located delivery points. At each of

the 16 content distribution points, Limelight connects with multiple Internet backbones through mutual

peering arrangements, typically at an Equinix or Switch and Data peering exchange point. Limelight

claims that more than 50% of content is delivered directly to the end-user network from a logical node

through a direct peering connection. The remaining traffic is routed over the public Internet, primarily

through transit connections with Global Crossing and AT&T.

A typical Limelight Content Delivery Network (CDN) distribution node is provisioned with hundreds of

edge servers, which store customer media content files. It also contains one or more intermediate storage

systems, which act as large, deep media file caches and store less frequently requested content files.

When an edge server in the logical node needs a file that it does not have, it can often retrieve that object

from the intermediate storage system, rather than from a customers website servers or from another

node in the system. These retrievals from intermediate storage systems are very fast, because they occur

across a local area or metro area Ethernet network, rather than across the Limelight backbone or across

the public Internet. This architecture maximizes the amount of content stored at each node without

requiring that every content file is stored on every edge server.


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Limelight maintains a private 10 Gbps backbone as well as metropolitan area networks that connect all of

the content distribution points together. The 10 Gbps backbone is used to move customer-stored content

between logical distribution points.

Internap Content Delivery Network Comparison

The Internap content delivery model is comprised of strategically located global delivery points that are, or

will be soon, connected to an Internap Private Network Access Point (PNAP) facility. The P-NAP

provides the intelligent Internet infrastructure to deliver content using the best possible path to the end-

user through the use of its patented route optimization technology. This technology avoids high latency

and packet loss paths and enables Internap to provide a high-quality streaming and download experience

to the end-user.

The Internap content delivery points are highly redundant media server and storage clusters with virtually

unlimited capacity to efficiently deliver content to the end-user, regardless of location.

The current content delivery point footprint is Los Angeles and Ashburn, VA in North America, andAmsterdam for delivery to users in Europe. Global expansion is currently underway to increase our reach

with new content delivery nodes being brought on-line in London, New York, Chicago, Tokyo, Hong Kong

and Sydney before the end of 2007.

Competitive Details

Limelight Strengths:

Fast growing customer base. More than 800 customers with revenues of $64 million in 2006, a

200% increase over 2005 revenues. Largest customers in the following vertical are:- Video: MSNBC, Viacom.

- Music: RadioIO, ABC Radio.

- Games: Microsoft (XBOX), Valve Corporation.

- Software: Microsoft, Adobe Systems.

- Social Media: MySpace

1 Tbps of content delivery capacity

Good global footprint. Recent expansion in Asia and Eurpope have filled holes in delivery regions.

Announced plans to expand to mainland China and India.

Direct peering with more than 600 networks globally.

Competitive Areas to focus on:

Reports from existing Limelight clients of frequent service-impacting outages over the past year.

Limelight does not use route optimization to ensure optimal performance from its content

distribution points to the end-user. Its network is heavily peered and only uses transit bandwidth if

a direct peer connection to the end-user network is not available.


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Uncertainty surrounding pending patent infringement lawsuits filed by Akamai and MIT. An

adverse ruling could affect Limelights ability to deliver service to its customers.

Management and reporting platform (Limelight User Exchange) and media storage are not

included with CDN service and are additional fees. The Internap MediaConsole is included with

its CDN service.

Internap expertise and experience delivering Adobe Flash streaming solutions.

Internaps Transcoding Framework solution for uploading, transcoding and workflow management

of user-generated content is functionally superior and more cost-effective than Limelights

offering. The Limelight service lacks the automated workflow process that the Internap

Transcoding Framework provides for content status, approval process and upload to the content

delivery network.

Limelight prices the transcoding service on a per-minute basis of video that is uploaded and

transcoded. A customer that has the need for 1000 minutes of transcoding daily would incur an

annual cost in excess of $326,000 using Limelight. Internaps Transcoding Framework pricing for

the same requirements is less than $34,000.

Recent News

Limelight raised $205 million in their Initial Public Offering on June 8, 2007.

Limelight announced at NAB 2007 that it will offer Microsoft Silverlight content delivery services.

Silverlight is a browser based plug-in, similar to Adobe Flash, that doesnt require a stand-alone media

player application such as Windows Media Player.

Announced creation of a Japanese subsidiary, Limelight Networks Japan Inc., to provide service to

Japanese customers and partners.


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Competitive Matrix

Service/Feature

Authorized FVSSFlash Streaming Streaming Service for Flash Video MediaEdge Flash Streaming

Windows MediaStreaming

Streaming Service for WindowsMedia MediaEdge Streaming Media

QuickTimeStreaming

Custom Solution MediaEdge Streaming Media

RealPlayerStreaming

Custom Solution MediaEdge Streaming Media

HTTP Download Content Delivery Service (CDS) ContentEdge Content Delivery

FTP Download In Development No

BillingMethodology

GB Transferred

95th Percentile Mbps (coming soon)

GB Transferred

95th Percentile Mbps

Storage Included in Package Price Tiers Additional Fee

Management and

Reporting

MediaConsole

(Included with CDN Service)

Limelight User Exchange (LUX)

(Not included with CDN service)

User GeneratedContent

Transcoding andManagement

Services

Transcoding Framework

Basic video uploading and encoding.

Workflow process management isweak compared to Internap

Transcoding Framework

AdvertisingSolutions

In House 3rd

party

HTTP WebsiteDelivery

No No Can do origin pull on static webobjects (ie; images)

On-DemandEvents

Yes Yes

Core Expertise Flash and Windows Media Streaming Media Delivery


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Limelight Networks Service Offerings

Core Limelight CDN Services

Limelight Networks Content Deliveryprovides HTTP/web distribution of digital media files such as

video, music, games, software and social media.

Limelight Networks Streaming Mediaprovides on-demand and/or live streaming for all major formats

including Adobe Flash, MP3 audio, QuickTime, RealNetworks RealPlayer and Windows Media. When

media files are streamed to an end-user, the files are not stored on the users computer, but rather are

received directly and played by the users media player software in real-time.

Limelight Networks Custom CDNprovides customized content delivery deployments and solutions,

built with some or all standard CDN components, but in a configuration unique to the customer. A typical

Custom CDN solution includes specific servers and related resources dedicated to a particular customer

so that custom applications or services may be placed on Limelights network along with the customers

digital media content, Limelight CDN connectivity for scalable delivery, and Limelight professionalservices for implementing and managing the solution.

Additional Limelight CDN Services

LUX (Limelight User Exchange). Web-based management and reporting console that allows customers

to manage their provisioned Limelight services, as well as monitor usage, activity and delivery metrics via

customizable CDN reporting.

Competitive Information: Internap provides MediaConsole to all content delivery customers free of

charge. MediaConsole provides the tools necessary to securely host and reliably deliver rich

media content.

StorageEdge. Service option for storing a customers content library within Limelights CDN architecture,

ensuring consistent, high-quality delivery of every file, from the most to the least popular across the

customers entire library.

Competitive Information: Internap offers transfer and storage packages that include various

amounts of storage in the monthly service fee. Additional storage charges apply when storage

needs exceed included amount.

Download Manager. Client-deployed software for managing downloads that enables end-users to

download multiple objects with one click.

Traffic Services Manager. Service management option that allows our customers to designate and

control traffic requests divided among multiple service delivery infrastructures, including Limelight

Networks, providing the customer an easy way to manage network redundancy among internal and

externally-provisioned delivery infrastructures.


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Geo-Compliance. Content rights compliance offering that allows our customer to define the specific

geographic location of a user prior to fulfilling the users content request, allowing the content provider to

manage geographic restrictions for licensed content distribution.

Competitive Information: Internap Authentication service can be configured to restrict access

based on originating IP address.

MediaVault. Security offering for Content Delivery and Streaming Media customers that securely

associates digital media or stream locations (URLs) with authorized viewers, protecting content from

access by unauthorized users.

Competitive Information: Internap offers Digital Rights Management for Windows Media content

and Authentication service for all CDN services.

Content Control. Performance management offering for Content Delivery that allows customers to

manage costs by limiting the speed of digital media deliveries to their end-users.

Log Access. Access to an aggregated set of detailed activity logs (on-demand or live), allowing

customers to access detailed content and user information from edge delivery servers.

Competitive Information: Internap offers the ability for customer to retrieve raw logs from

MediaConsole with no additional fee.

API. Programmatic interface to Limelight services and reporting which allows a customers applications to

directly access and pull information into their systems, as well as directly manage Limelight services as

part of the customers application interface and workflow.

Competitive Information: Internap provides this capability through a web wervice for no additionalfee.


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Appendix A Limelight Pricing

Sample Pricing for Limelight Content Delivery and Streaming services.

Limited pricing references available. New data will be added, as it is becomes available.

Sample 1 Content Delivery (HTTP download)

Commit Level (April 2006)1,000 - 4,000 GB $0.70/GB4,001 - 7,999 GB $0.65/GB8,000 - 12,999 GB $0.60/GB13,000 - 17,999 GB $0.55/GB18,000 - 50,000 GB $0.50/GB

Storage20GB $3.00GB

Sample 2 Content Delivery (HTTP Download)

Commit Level>10 TB $0.30GB

Sample 3 Streaming (Flash Streaming)

Commit Level1 TB $0.99/GB

Storage

1 TB $1.40

Sample 4 Streaming (Flash streaming On Demand)

Commit Level100 GB $5.00/GB

Professional Services $150 hr. (1/4 hr minimum)

Sample 5 Streaming

Commit Level

500 GB $2.00/GB1 TB $1.50/GB

Storage1 - 49 GB $10.00/GB

LimeLight Competitive Brief 1207

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