Online Marketing Made Easy

Creative vs. Directional Marketing

• Creative– TV, Radio, Billboards, Banner, Newspaper

Advertising– Creates an immediate impact on business– Branding provides longevity

• Directional– Yellow pages, Search Engines, Local Business

Directories– Protects current marketing investment– Captures consumers when they are ready to buy– Helps capture market share from competition

Where do people research purchases?

Organic vs. Paid Results

Paid Results

Organic Results

Google Places (Lettered Push Pins)

Make changes as easy as Facebook

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