Screencasting 101 - 2014 National Tutoring Association Conference
#Likeableeducators presentation - 2014 National Tutoring Association Conference
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Eric Clark - @EA_Clark Eastern Nazarene College 4/8/2014 5 Steps to becoming a “Likeable Tutor” Using Social Media to Build Relationships
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In a world where word of mouth marketing can make a break a business, it is imperative that tutors educate themselves on the best practices of social media. Throughout this presentation, participants will examine five of the seven core values of Likeable Media from a tutor's perspective. Becoming a “Likeable Tutor” is not an easy task and will require a lot of time and energy. Developing a Likeable mindset will help tutors assess the academic needs of their students, increase word the number of mouth referrals, and start down the path of becoming a thought leader on the topic of tutoring. In an effort to continue the conversation, each participant will be given a copy of the "Likeable Tutor How To Guide" and access to private Google+ community. Combining these two powerful tools will help attendees develop their online presence in the company of likeminded individuals. If you have any questions about this presentation, please reach out to Eric Clark via Twitter at @EA_Clark
Transcript of #Likeableeducators presentation - 2014 National Tutoring Association Conference
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
5 Steps to becoming a “Likeable Tutor” Using Social Media to Build Relationships
Meet @EA_Clark
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Twitter Quitter
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Where do we start?
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Think Like Your…
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Start Listening
“Listen first, and never stop listening.”
-Dave Kerpen - CEO of Likeable Local
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
#THISISAHASHTAG
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Things I Listen For
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
1) Math 2) Tutor 3) Quincy Tutoring 4) Eastern Nazarene College 5) School 6) Homework 7) Other competitors
Engage Students(Parents)
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Provide Value - For Free!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Integrate Social Into Current Job Functions
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Be Cautious
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Key Take Aways
Think like a student/parent! Start listening, and never stop! Engage people! Provide great value! Integrate social media into you daily routine!
!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
Be mindful and intentional! Set boundaries Be authentic!
Questions/Resources
✤ My blog - ericalainclark.com!
✤ Likeable Media’s Blog - likeable.com!
✤ Likeable Local’s Blog - likeablelocal.com!
✤ Twitter - twitter.com/ea_clark or twitter.com/ntatutor!Eric Clark - @EA_Clark!Eastern Nazarene College!4/8/2014!
