1.Like Peanut Butter and Jelly:social media will make us rethinkhow we do public healthpreparednessJames GarrowPhiladelphia Department of Public Health

2. Social Media 3. Social MediaKids 4. Social MediaGovernment 5. On media 6. Information The PublicOn media 7. On mediaInformation The Public 8. On mediaInformation The Public 9. 4/2012, PewInternet &American LifeProject 10. 2/2013, PewInternet &American LifeProject 11. Between six and eleven percent of Americanswould interrupt sex to check social mediamessages! 12. Information Seeking in a Disaster 13. Red Cross Survey 12% of the American public has usedsocial media in a disaster After seeing emergency info on a socialmedia site, 77% have checked on theirfamily and friends Nearly 40% would use social media to letloved ones know they were safe after adisaster 14. Examples 15. Hurricane Sandy 16. Emily Rahimi@FDNY 17. Step 1: Monitor 18. Step 2: Participate 19. Step 3: Be wary 20. Step 4: Executive buy-in 21. As the public integrates social media intotheir daily lives, it will become part andparcel of how they react to disasters.And that means we need to understandand embrace it. 22. Thank youhttp://about.me/jgarrow