Liikutu tiedosta 22.5.2015 Conrad Hackett: What they didn't teach in graduate school

What they didn’t teach in graduate schoolConrad HackettPew Research Center Demographer

@conradhackett

1

Good research is all too often

Poorly written

Poorly illustrated

Poorly disseminated

Research should have

Audience identified

Blueprint for informing/persuading audience

Communication plan

Coming up in this talk …

1. What is the Pew Research Center?

2. Case study of Pew Research project

3. Tips for writing, graphics & social media

What is the Pew Research Center?

Audience

Blueprint for informing audience

Communication plan

Case study

10

Muslims are growing fastest

Source: The Future of World Religions: Population Growth Projections, 2010-2050

11Source: The Future of World Religions: Population Growth Projections, 2010-2050

Muslims are projected to outnumberChristians after 2070

Practical tips - writing

Work with journalists

Revise, revise, revise lead paragraphs of report until they are as clear and interesting as possible

Practical tips - graphics

Work with graphic designers

Make graphics that summarize key findings

Practical tips - graphicsFollow best practices in graphic design

For example, keep data: ink ratio high

the following slides are by darkhorseanalytics.com

Number of

Calories

Remove backgrounds

700

600

500

400

300

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100

0FrenchFries

PotatoChips

Bacon Pizza Chili Dog

Type of Food

Calories per 100g for different foods FrenchFriesPotatoChipsBacon

Pizza

Chili Dog

Number of

Calories

700

600

500

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300

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100

0FrenchFries

PotatoChips


Type of Food


Pizza

Chili Dog

Remove backgrounds

Number of

Calories

700

600

500

400

300

200

100

0FrenchFries

PotatoChips


Type of Food


Pizza

Chili Dog

Remove redundant labels

Number of

Calories

700

600

500

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300

200

100

0FrenchFries

PotatoChips


Type of Food

Calories per 100g for different foods


Number of

Calories

700

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100

0FrenchFries

PotatoChips


Type of Food

Calories per 100g


700

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100

0FrenchFries

PotatoChips


Type of Food

Calories per 100g


700

600

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100

0FrenchFries

PotatoChips


Calories per 100g


700

600

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0FrenchFries

PotatoChips


Calories per 100g

Remove borders

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600

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0FrenchFries

PotatoChips


Calories per 100g

Reduce colors

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600

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0FrenchFries

PotatoChips


Calories per 100g

Remove special effects

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0FrenchFries

PotatoChips


Calories per 100g

Remove bolding

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0FrenchFries

PotatoChips


Calories per 100g

Lighten labels

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0FrenchFries

PotatoChips


Calories per 100g

Lighten lines

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600

500

400

300

200

100

0FrenchFries

PotatoChips


Calories per 100g

Or remove lines

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600

500

400

300

200

100

0FrenchFries

PotatoChips


Calories per 100g

Direct label

FrenchFries

PotatoChips


Direct label

Calories per 100g

533

296260

FrenchFries

PotatoChips


Direct label

Calories per 100g

607542

moreLess

is

(effective)

moreLess

is

(attractive)

moreLess

is

(impactive)

Number of

Calories

Before

700

600

500

400

300

200

100

0FrenchFries

PotatoChips


Type of Food


Pizza

Chili Dog

533

296260

FrenchFries

PotatoChips


After

Calories per 100g

607542

Practical tips – social media

Say what’s interesting


Use graphics


Find good role models and copy their best practices

Research should have

Audience identified

Blueprint for informing/persuading audience

Communication plan

What they didn’t teach in graduate schoolConrad HackettPew Research Center Demographer

@conradhackett

59

Liikutu tiedosta 22.5.2015 Conrad Hackett: What they didn't teach in graduate school

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Transcript of Liikutu tiedosta 22.5.2015 Conrad Hackett: What they didn't teach in graduate school