Lightning talk - London Content Strategy Meet Up: Feb 2013
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How Age UK changed its online donation culture By Rob Mansfield
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Transcript of Lightning talk - London Content Strategy Meet Up: Feb 2013
Did it work?
In 2011/12, the Spread the Warmth campaign raised £8k via online donations
In 2012/12, the Spread the Warmth campaign raised £70k in online donations
An increase of almost 900%
Did it work...
In 2011/12, the average donation amount was £15
In 2012/13, the average donation amount was £53
An increase of 350%