5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Lightning In A Bottle Festival(The Do Lab)

Online, Social Media and Print CampaignDMA: Los Angeles

Project Manager: Sean Bellosean.bello@campuscircle.net

Overview of Campaign• Campus Circle worked on marketing the Lightning in a

Bottle festival in Los Angeles. This report recaps ourefforts on multiple levels including:

• Online Marketing through CampusCircle.comBanner Ads, Newsletter Advertising, Trailer/Online EditorialPostings, Dedicated Emailing, Sweepstakes Hosting and aFilm Screening

• Social Media - Campus Circle utilized its own Social Mediachannels to promote the event. We disseminated originalcontent we produced for the festival through our Facebookand Twitter pages along with various other efforts ofoutreach.

• Campus Circle - We utilized our free weekly newspaper inL.A. as a marketing tool to promote the festival.

Campaign stats fromCampus Circle’s outreach

• Banner Advertising - 663,000 impressions, 336 clicks• Dedicated Email - 27,949 sent, Total Opens - 2,991, Total clicks - 138

• Newsletter Banner Ad - 4 wks, 28,000 emails per week, 158 clicks• Calendar Listing - 605 Page Views

• Social Media - Campus Circle channels: Facebook - 6,120; Twitter- 2,620• Sweepstakes page - 811 page views

• Festival Trailer on website - 109 page views• Online Editorial - 728 page views

• Print Ad - 30k circ., 90k readership, 500 retail/40 schools

Total Page Views - 2,253Total Clicks - 632

Banner Advertising• Banner advertising for the festival appeared on our website, campuscircle.com. The

banner ads ran throughout 95% of the site. Our monthly traffic currently averages 519,000page views and 140,000 unique visitors. The banner ads had a combined 663,000impressions and 336 clicks. The value of the banner ads was $6,630.00.

Newsletter Advertising

• Banner advertising for thefestival appeared in ourweekly email newsletter for 4weeks.

• The Campus Circle weekly emailnewsletter reaches 28,000members per week in thegreater Los Angeles area. Thebanner ad had 158 clicks.

• The total value of the bannerads over four weeks was$1,200.00.

Newsletter Spotlighted Listing

• Campus Circle spotlighted thefestival in our newsletterduring the week of the event.

• The Campus Circle weekly emailnewsletter reaches 28,000members per week in thegreater Los Angeles area.

• The value of the listing is$75.00.

Event Calendar Listing• The Lightning in a Bottle

calendar listing had 605page views.

Bit.ly Tracking Stats

• Campus Circle used bit.ly as a third party tracking service to track clicks for our banneradvertising.

Dedicated Email Campaign• Campus Circle sent out a

dedicated email to promotethe festival.

• The stats for the email wereas follows:

• Emails sent: 27,648• Total Clicks: 529• Total Opens: 3,061• Value = $1,200.00

Campus Circle - Online Editorial

• Festival content featured onCampusCircle.com had 728page views. The article includesthe trailer and link backs to theofficial website and a ticketpurchase page.

•• Campus Circle website traffic

averages:• 519,000 page views/month• 140,000 unique visitors/month

Trailer on website

• The trailer for the festivalappears on our website.To date, the trailer pagehas been viewed 109times.

Sweepstakes• The festival sweepstakes

had 811 page views.Entrant statistics were asfollows:

• 50.4% - 18 to 34 years old• 41% - Caucasian• 25% - Hispanic• 13% - Asian• 50% - Male• 48% - Caucasian• 27% - Working Professional

Campus Circle - Social Media

Campus Circle utilized its ownSocial Media channels to promotethe festival. We disseminatedoriginal content we produced forthe event through our Facebookand Twitter pages

Facebook Likes: 6,120Twitter followers: 2,620

Total Value = $1,075.00

Print ads in Campus CircleThree 1/2 page 4C ads for the festival ran in CC. 90K

readership/issue. 500 distribution stops. [Value = $4,890.00]

Calendar Listing in Campus CircleIssue date - 5/24 issue [Value = $75.00]