Lighting_Trends_Overview%20copy.compressed

Your Beautiful Eyes ~ Why Light Needs Darkness ROBERTMILLER

Your Beautiful Eyes

Why Light Needs Darkness

Your Beautiful Eyes ~ Why Light Needs Darkness ROBERTMILLER2


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Value Creation is Important

New Materials + New Ideas = New Designs


Unique design ideas can get people’s attention in the most unusual way...

Don’t be afraid to innovate...


Your Beautiful Eyes


Eyes convey messages 眼睛传达讯息


Eyes share a heritage 眼睛分享命运


Eyes can be stunning 眼睛是吸引人的


Eyes reflect the innermost window of the soul.

眼睛是心灵的窗户。

Our eyes have one language that is universally understood everywhere on earth.

人们的眼神是世界共通的语言。


Your Beautiful Eyes


They create the distinct design signatures for the vehicle

Headlamps are like eyes... ⻋车头灯就像是眼睛...


Some headlamps create distinct personalities


While others create the look of power and purpose


Forward lighting now is used to give the vehicle expression, and the first initial opinion is derived from the lights.

Forward Lighting Sets DNA of the Brand

Nissan Resonance Concept

BMW i3 Coupe Concept 2013BMW i3 Coupe Concept 2013

Hyundai Sonata Hybrid 2012

Acura NSX Concept 2013


Tail Lighting-Becoming Works of Art


How Light is Perceived in our Physical World

Transparency 透明性Diffusion 扩散

Relief 浮雕

Outline 轮廓

Projection 投影

Movement 动作

Color 颜⾊色

Shadow 阴影


How Light can be used in Automotive

Designs

Shadow 阴影Outline 轮廓

Projection 投影

Movement 动作

Transparency 透明性Diffusion 扩散 Color 颜⾊色

Relief 浮雕


Innovation is Everywhere!

Infusion of light and technology into a familiar product


LED innovation has dramatically changed the way we use light.

Materials and surfaces interacting with light sources ARE creating new lighting possibilities.

This has changed our perception of where light can be positioned and how light can be used.

Lighting design is now being considered early in the automotive design process. It has become a signature statement for the brand.


Lighting Inspiration from many sources

Fashion

New Ideas

New Products


Lighting Inspiration - From many Sources

Architectural

Environments The Future!


Remote Phosphors will define how we use lighting for car interiors in the future

Royal blue LEDs that shine through a plastic substrate that is impregnated

with a special blend of phosphor resulting in the creation of white light.

This offers designer a unique opportunity to experiment and create interesting ,

unique looks for interior lighting.


Best-in-class with Dimensional Design-2013

Darkness and Light combined to create a visually interesting, progressive design


Best-in-class in Design that Compliments Hybrid Technology

Hyundai Sonata Hybrid

The “flower design” enforces the “clean” and “energy” efficient message of hybrids


OLEDs are Creating Design Innovation with Light

Organic LEDs


Composite Body Panels make this Design Possible


Identity and Branding--CREATE IT!


Why Light Needs Darkness


“Light creates ambience and feel of a space, as well as the expression of an environment.”


Early Romans engineers created light where there was

only dark with their designs.

Pantheon Rome, Italy


Automotive interior designers are very interested in light...

ambience feel

expression environment


“The use of lighting is becoming an important part of the brand strategy and helps enforce the

DNA of the automaker with design.”


Infiniti LE Concept 2012

Light gives us the expression of structure.

The beauty light feature of this design can only appear by carefully balancing darkness with light--creating the contrast that makes this design appealing.


Panoramic Sunroof Star Field with LED-side Illumination

Light with the contrast of darkness can be used to create “comfort ambience”

See the sky...but create ambience of the stars with a flip of a switch and few side-firing LEDs.


1964 viewing the sun during a solar eclipse, darkness & shadows made the image

Using Darkness in Lighting Designs can have Benefits

It’s a sunny day...but darkness makes this picture unique


The Beautiful Dynamics of Light


The Beautiful Dynamics of Darkness


The perfect combination of light and darkness

The Beautiful Dynamics of a Well Designed Vehicle Interior


Strive for harmony, don’t be afraid to investigate how light & darkness can work together


Look for uniqueness on how light & darkness can work together


In the 1930’s Richard Kelly was the First Person to Describe the Methodology of Light Design

Focal Glow Ambience Luminescence

Play of Brilliances


Focused Glow, Impressive, Focused--Wow Lighting!

Here are some emerging lighting applications


Focused Glow, Impressive, Focused--Wow Lighting!

Ironically, Kelly designed the lighting look for General Motors auto show to draw attention to their cars


Ambient Luminescence, Comfortable--Relaxing

Kelly saw this type of lighting where it was infinite without any focus--where details blend together


Play of Brilliance, Stunning, Playful--Stimulating


Here is another outstanding example with DS3 Cabrio (China) where light & darkness combine--to push the look to a new level. Dimensional Looks!


By appreciating the darkness--when you design with light, you can truly enhance the visual experience.


By appreciating the darkness--when you design with light you create more interest in products.


Light & darkness make these photographs snap with interest


D E S I G N


Thank You! For more information Please Contact:

ROBERTMILLER [email protected]

(734) 255-0300

mailto:[email protected]

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