Lighting for Retail
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Transcript of Lighting for Retail
LIGHTING SYSTEM
SISTEM PENCAHAYAAN
AHMAD HAFIZ QIFLI BIN TAUFIK RASHIDI PEGAWAI PENDIDIKAN PENGAJIAN TINGGI
PROGRAM REKABENTUK DALAMANKOLEJ KOMUNITI MIRI, SARAWAK
THE EFFECT OF GOOD LIGHTING SYSTEM
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6 5
FaCade & shop window
Merchandise on display
Rack / shelves
Counter / cashier
Store floor
Changing room
Different area use different lighting system in order to create certain mood and feel
Facade & shop window
Feel Attraction1
Merchandise on displayFeel Desire 2
RACK / SHELVES
Feel Notice
3
Counter / cashier
Feel Relaxed
4
Store floor Feel Guided5
Changing room
Feel Special6
TYPE OF LIGHTING
lighting that emphasizes an area of or an object in
a room.
This lighting adds to the drama or style of a room
by highlighting certain aspects of a room's
decor.
ACCENT LIGHTING
General, uniform lighting using light fixtures
that distribute the light widely, directly orindirectly.
AMBIENCE LIGHTING
Perimeter lighting is commonly used to contribute to the perception of size and brightness in a store while improving visibility and visual impact at the walls
PERIMETER LIGHTING
Valances are often built into the wall, shelving
unit or gondola. Although primarily intended to
provide light down on the merchandise, they also
can be designed to light up on signage or provide
indirect ambient lighting for the space.
VALANCE LIGHTING
Small or miniature light sources located very close to the objects being displayed, shieldedfrom the customer’s view.
SHELF /CASE LIGHTING
RECAP
RECAP
FEEL ATRACTION AT FACADE & SHOP WINDOW
A GOOD LIGHTING SYSTEM WILL MAKE YOU
FEEL DESIRE AT MERCHANDISE ON DISPLAY
FEEL NOTICED AT RACKS AND SHELVES
FEEL RELAXED AT COUNTER / CASHIER
FEEL GUIDED AT STORE FLOOR
FEEL SPECIAL AT CHANGING ROOM
RECAP
ACCENT LIGHTING
TYPE OF LIGHTING
AMBIENCE LIGHTING
PERIMETER LIGHTING
VALANCE LIGHTING
SHELF / CASE LIGHTING