Light trucks Cars % Change In New Retail Market vs. Year ...

Released: November 2020 Covering data thru October 2020

Chicago Auto OutlookComprehensive information on the Chicagoland automotive market

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Data Information

Data presented in Auto Outlook measures new retail vehicle registrations in the eight county area. Monthly recording of registrations occurs when vehicle title infor-mation is processed, which may differ from date of sale. Title recording can occasionally be subject to processing delays by governmental agencies. For this reason, the year-to-date figures will typically be more reflective of market results Data Source: AutoCount data from Experian.

Light Trucks Cars TOTAL

YTD '19 thru Oct. 204,159 84,117 288,276

YTD '20 thru Oct. 170,696 57,640 228,336

% change -16.4% -31.5% -20.8%

Oct. 2019 22,384 8,869 31,253

Oct. 2020 18,951 6,334 25,285

% change -15.3% -28.6% -19.1%

Chicago Area New Retail Light Vehicle Registrations

Light trucks

-16.4%Cars

-31.5%YTD thru October

% Change InNew Retail Market vs.

Year Earlier

Data Source: AutoCount data from Experian. Historical figures were revised by Experian and will differ from those shown in previous releases.

QUICK FACTS

New vehicle registrations in the Chicago Area declined 20.8% during the first ten months of 2020 versus the same period a year earlier. Used vehicle market (only includes vehicles 7 years old or newer) fell by 11.7%.

Combined market share for hybrid, plug in hybrid, and electric vehicles was 6.1% so far this year, up from 2.9% in 2017

382,059346,678

270,120 268,223

0

100,000

200,000

300,000

400,000

500,000

Highest total in past five years (2015)

Total last year (2019) Annualized total for 2020 based on 10 months

SAAR based on Sep. '20 and Oct. '20

New

reta

il lig

ht v

ehic

le

regi

stra

tions

Annual Trends in Area New Vehicle Market

Historical Data Source: AutoCount data from Experian. Some figures estimated by Auto Outlook.

Covering data thru October 2020

At Auto Outlook, we strive to provide accurate analyses based upon the data available to us. Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any analysis. Auto Outlook undertakes no obligation to revise any forecasts or analyses, whether as a result of any new data, the occurrence of future events, or otherwise.

Change in New Retail Light Vehicle Registrations

YTD 2020 thru Oct. vs. YTD 2019

DOMESTIC BRANDS

DOWN21.3%

EUROPEAN BRANDS

JAPANESE BRANDS

KOREAN BRANDS

DOWN18.2%

DOWN24.9%

DOWN5.7%

Chicago Area New Retail Car and Light Truck Registrations

YTD thru Oct.YTD

Market Share (%)

2019 2020 % chg. 2019 2020 Chg.

TOTAL 288,276 228,336 -20.8%

Cars 84,117 57,640 -31.5% 29.2 25.2 -3.9

Trucks 204,159 170,696 -16.4% 70.8 74.8 3.9

Detroit Three Brands 110,930 87,252 -21.3% 38.5 38.2 -0.3

European Brands 35,843 29,310 -18.2% 12.4 12.8 0.4

Japanese Brands 112,652 84,556 -24.9% 39.1 37.0 -2.0

Korean Brands 28,851 27,218 -5.7% 10.0 11.9 1.9

Acura 5,525 4,600 -16.7% 1.9 2.0 0.1

Alfa Romeo 382 326 -14.7% 0.1 0.1 0.0

Audi 5,249 3,961 -24.5% 1.8 1.7 -0.1

BMW 6,838 5,497 -19.6% 2.4 2.4 0.0

Buick 4,453 3,301 -25.9% 1.5 1.4 -0.1

Cadillac 3,400 2,480 -27.1% 1.2 1.1 -0.1

Chevrolet 31,415 25,196 -19.8% 10.9 11.0 0.1

Chrysler 2,452 1,661 -32.3% 0.9 0.7 -0.1

Dodge 5,339 3,848 -27.9% 1.9 1.7 -0.2

FIAT 151 76 -49.7% 0.1 0.0 0.0

Ford 25,761 20,244 -21.4% 8.9 8.9 -0.1

Genesis 615 378 -38.5% 0.2 0.2 0.0

GMC 6,507 5,626 -13.5% 2.3 2.5 0.2

Honda 33,950 24,548 -27.7% 11.8 10.8 -1.0

Hyundai 16,410 15,021 -8.5% 5.7 6.6 0.9

Infiniti 2,205 1,143 -48.2% 0.8 0.5 -0.3Jaguar 692 517 -25.3% 0.2 0.2 0.0

Jeep 19,706 14,343 -27.2% 6.8 6.3 -0.6

Kia 11,826 11,819 -0.1% 4.1 5.2 1.1

Land Rover 2,275 1,803 -20.7% 0.8 0.8 0.0

Lexus 5,630 4,734 -15.9% 2.0 2.1 0.1

Lincoln 2,718 2,476 -8.9% 0.9 1.1 0.1

Maserati 177 124 -29.9% 0.1 0.1 0.0

Mazda 6,041 5,301 -12.2% 2.1 2.3 0.2

Mercedes 5,422 4,764 -12.1% 1.9 2.1 0.2

MINI 723 490 -32.2% 0.3 0.2 0.0

Mitsubishi 2,211 1,123 -49.2% 0.8 0.5 -0.3

Nissan 17,012 11,064 -35.0% 5.9 4.8 -1.1

Other 465 847 82.2% 0.2 0.4 0.2

Porsche 1,437 1,111 -22.7% 0.5 0.5 0.0

Ram 5,093 3,942 -22.6% 1.8 1.7 0.0

Subaru 13,306 10,574 -20.5% 4.6 4.6 0.0

Tesla 4,085 4,135 1.2% 1.4 1.8 0.4

Toyota 26,591 20,790 -21.8% 9.2 9.1 -0.1

Volkswagen 9,824 8,209 -16.4% 3.4 3.6 0.2

Volvo 2,390 2,264 -5.3% 0.8 1.0 0.2

Top ten are shaded yellow. Source: AutoCount data from Experian

-49.2%

-48.2%

-35.0%

-32.3%

-27.9%

-27.7%

-27.2%

-27.1%

-25.9%

-25.3%

-24.5%

-22.7%

-22.6%

-21.8%

-21.4%

-20.7%

-20.5%

-19.8%

-19.6%

-16.7%

-16.4%

-15.9%

-13.5%

-12.2%

-12.1%

-8.9%

-8.5%

-5.3%

-0.1%

1.2%

-100.0% -50.0% 0.0% 50.0% 100.0%

Mitsubishi

Infiniti

Nissan

Chrysler

Dodge

Honda

Jeep

Cadillac

Buick

Jaguar

Audi

Porsche

Ram

Toyota

Ford

Land Rover

Subaru

Chevrolet

BMW

Acura

Volkswagen

Lexus

GMC

Mazda

Mercedes

Lincoln

Hyundai

Volvo

Kia

Tesla

Percent change in registrations


1.5%

4.0%

1.3%

1.5%

1.0%

2.0%

2.3%

2.1%

2.0%

3.6%

2.3%

4.7%

5.2%

4.4%

5.8%

4.5%

11.4%

12.8%

9.7%

10.9%

1.7%

1.7%

1.7%

1.8%

2.0%

2.1%

2.1%

2.3%

2.4%

2.5%

3.6%

4.6%

4.8%

5.2%

6.3%

6.6%

8.9%

9.1%

10.8%

11.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

Dodge

Ram

Audi

Tesla

Acura

Lexus

Mercedes

Mazda

BMW

GMC

Volkswagen

Subaru

Nissan

Kia

Jeep

Hyundai

Ford

Toyota

Honda

Chevrolet

Chicago

U.S.

Percent Change in Brand RegistrationsYTD 2020 thru October vs. YTD 2019

(Top 30 selling brands)

Registrations declined by less than 10% for Tesla, Kia, Volvo, Hyundai, and Lincoln.

Chicago Area and U.S. Market ShareYTD 2020 thru October

(Top 20 selling brands in area)

Chevrolet, Honda, Toyota, Ford, and Hyundai were market share leaders in the Chicago Area

Data Source: AutoCount data from Experian. U.S. market share figures estimated by Auto Outlook.

0.2

0.2

0.2

0.3

0.4

0.5

0.5

0.5

0.9

1.4

1.6

Acura

Land Rover

Mazda

Lincoln

Ram

BMW

Subaru

Volvo

Volkswagen

Hyundai

Kia


Three Long Term Trends in Chicago Area New Vehicle Market

Trend... The numbers...Primary

conclusion...

Alternative Powertrains

Hybrid vehicle market share

in the area has increased by 1.8 share points dur-ing the past three

years. Electric vehicle share was

up 1.5 points.

Light Trucks Light truck

market share increased to

74.8% during the first ten months of 2020, up 12.3

points from 2017.

New Vehicle Brands

Six brands had market share increases of

0.5 of a point or higher: Kia, Hyun-dai, Volkswagen, Volvo, Subaru,

and BMW.

Estimated Alternative Powertrain Share*-YTD ‘17 and ‘20, thru Oct.

Brands with Largest Market Share Increases - YTD ‘17 to YTD ‘20

Data Source: AutoCount data from Experian. *Registrations by powertrain for vehicles equipped with multiple engine types were estimated by Auto Outlook. The estimates are based on model registrations compiled by Experian, and engine installation rates collected from other sources. The graph above showing largest market share increases excludes Tesla, since the Model 3 was introduced during 2017.

Light Truck and Passenger Car Share - YTD ‘17 and ‘20, thru Oct.

YTD 2017 YTD 2020

YTD '17 YTD '20

Hybrid 2.1% 3.9%

Electric 0.5% 2.0%

Plug In Hybrid 0.3% 0.2%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

YTD '17 YTD '20

Cars, 37.5%

Light Trucks, 62.5%

Cars, 25.2%

Light Trucks, 74.8%

3.1

3.3

6.5

6.7

9.6

9.7

9.9

11.4

15.8

19.7

0.0 5.0 10.0 15.0 20.0 25.0

Dodge

Subaru

Ford

Volkswagen

Chevrolet

Hyundai

Nissan

Kia

Toyota

Honda

Share of non luxury car market (%)

4.0

4.6

4.6

6.4

7.5

9.6

10.2

10.8

12.2

14.8

0.0 5.0 10.0 15.0 20.0

GMC

Kia

Nissan

Subaru

Hyundai

Toyota

Jeep

Honda

Ford

Chevrolet

Share of non luxury light truck market (%)

3.2

3.3

3.7

4.4

8.3

9.8

11.3

11.8

14.3

21.7

0.0 5.0 10.0 15.0 20.0 25.0

Porsche

Genesis

Lincoln

Cadillac

Lexus

Acura

Mercedes

Audi

BMW

Tesla

Share of luxury car market (%)

5.7

6.2

6.8

6.9

7.1

9.0

11.9

12.0

13.0

13.3

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0

Tesla

Land Rover

Volvo

Cadillac

Lincoln

Audi

Mercedes

Acura

Lexus

BMW

Share of luxury light truck market (%)


BRAND MARKET SHARE LEADERS IN PRIMARY SEGMENTS

Top 10 Non Luxury Car Brands in Area MarketYTD 2020 thru October

Top 10 Luxury Car Brands in Area MarketYTD 2020 thru October

Top 10 Non Luxury Light Truck Brands in Area MarketYTD 2020 thru October

Top 10 Luxury Light Truck Brands in Area MarketYTD 2020 thru October

Leading Car Brands

Non Luxury: Honda, Toyota, and KiaLuxury: Tesla, BMW, and Audi

Leading Light Truck Brands

Non Luxury: Chevrolet, Ford, and HondaLuxury: BMW, Lexus, and Acura

Data Source: AutoCount data from Experian.


1.91.5

0.6 0.4

-0.6 -0.7

-3.1-4.0

-3.0

-2.0

-1.0

0.0

1.0

2.0

3.0

4.0

3 yrs. old 7 yrs. old 5 yrs. old 6 yrs. old 1 yr. or newer 4 yrs. old 2 yrs. old


USED VEHICLE MARKET

Change in Used Vehicle Market Share by Age of Vehicle - YTD 2020 thru October vs. Year Earlier

3 year old vehicle market share has increased, while 2 year old vehicles have declined

Chicago Area Used Car and Light Truck Registrations (only includes vehicles 7 years old or newer)Two Month Period

Sep. '20 and Oct. '20YTD thru Oct. YTD Market Share

2019 2020 % chg. 2019 2020 % chg. 2019 2020 Chg.TOTAL 71,133 49,517 -30.4% 275,815 243,652 -11.7%Acura 1,005 732 -27.2% 3,986 3,355 -15.8% 1.4 1.4 -0.1Alfa Romeo 26 90 246.2% 89 305 242.7% 0.0 0.1 0.1Audi 1,728 1,141 -34.0% 5,923 5,484 -7.4% 2.1 2.3 0.1BMW 1,842 1,219 -33.8% 6,691 6,126 -8.4% 2.4 2.5 0.1Buick 1,368 957 -30.0% 5,128 4,361 -15.0% 1.9 1.8 -0.1Cadillac 1,096 836 -23.7% 4,194 3,989 -4.9% 1.5 1.6 0.1Chevrolet 9,055 6,211 -31.4% 36,250 31,084 -14.3% 13.1 12.8 -0.4Chrysler 1,115 742 -33.5% 4,874 3,670 -24.7% 1.8 1.5 -0.3Dodge 2,359 1,749 -25.9% 9,726 8,841 -9.1% 3.5 3.6 0.1FIAT 110 82 -25.5% 449 353 -21.4% 0.2 0.1 0.0Ford 8,059 5,788 -28.2% 31,765 27,914 -12.1% 11.5 11.5 -0.1Genesis 165 101 -38.8% 621 462 -25.6% 0.2 0.2 0.0GMC 1,928 1,324 -31.3% 7,556 6,726 -11.0% 2.7 2.8 0.0Honda 4,993 2,824 -43.4% 18,477 14,370 -22.2% 6.7 5.9 -0.8Hyundai 3,584 2,591 -27.7% 13,809 12,974 -6.0% 5.0 5.3 0.3Infiniti 1,244 780 -37.3% 5,102 3,903 -23.5% 1.8 1.6 -0.2Jaguar 187 232 24.1% 648 885 36.6% 0.2 0.4 0.1Jeep 3,996 3,018 -24.5% 15,544 15,496 -0.3% 5.6 6.4 0.7Kia 2,478 1,937 -21.8% 9,185 8,893 -3.2% 3.3 3.6 0.3Land Rover 506 413 -18.4% 1,690 1,733 2.5% 0.6 0.7 0.1Lexus 1,555 955 -38.6% 6,262 5,301 -15.3% 2.3 2.2 -0.1Lincoln 726 561 -22.7% 2,978 2,679 -10.0% 1.1 1.1 0.0Mazda 1,125 806 -28.4% 4,056 3,670 -9.5% 1.5 1.5 0.0Mercedes 1,844 1,313 -28.8% 6,992 6,434 -8.0% 2.5 2.6 0.1MINI 207 150 -27.5% 772 640 -17.1% 0.3 0.3 0.0Mitsubishi 410 379 -7.6% 1,747 1,607 -8.0% 0.6 0.7 0.0Nissan 6,917 4,837 -30.1% 27,669 23,125 -16.4% 10.0 9.5 -0.5Other 222 146 -34.2% 742 624 -15.9% 0.3 0.3 0.0Porsche 390 231 -40.8% 1,349 1,193 -11.6% 0.5 0.5 0.0Ram 1,036 741 -28.5% 3,921 4,218 7.6% 1.4 1.7 0.3Subaru 1,407 1,113 -20.9% 4,832 5,066 4.8% 1.8 2.1 0.3Tesla 115 112 -2.6% 457 457 0.0% 0.2 0.2 0.0Toyota 5,568 3,525 -36.7% 21,631 18,659 -13.7% 7.8 7.7 -0.2Volkswagen 2,341 1,523 -34.9% 9,282 7,624 -17.9% 3.4 3.1 -0.2Volvo 426 358 -16.0% 1,418 1,431 0.9% 0.5 0.6 0.1



Chicago Auto Outlook

Published for:Chicago Automobile Trade Association18W200 Butterfield Road Oakbrook Terrace, IL 60181-4810Phone: 630-495-CATA (2282)

Published by:Auto Outlook, Inc.PO Box 390Exton, PA 19341Phone: 610-640-1233Email: [email protected]

Chicago Auto Outlook is distributed free of charge to all members of Chicago Automobile Trade Association. The publication is sponsored and supported by CATA. Chicago Auto Outlook is published and edited by Auto Outlook, Inc., an independent automotive market research firm. Opinions in Chicago Auto Outlook are solely those of Auto Outlook, Inc., and are not necessarily shared by CATA.

Any material quoted must be attributed to Chicago Auto Outlook, published by Auto Outlook, Inc. on behalf of the Chicago Automobile Trade Association. Data source must also be shown as “Data Source: AutoCount Data from Experian.” Please contact CATA with any questions or comments regarding the publication.

Copyright Auto Outlook, Inc., November 2020


2.2%2.5%2.6%2.6%2.8%2.9%

4.0%4.4%

5.0%5.9%

7.2%8.2%

10.7%11.5%

12.8%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

MercedesSubaru

RamAudiGMC

VolkswagenKia

HondaDodge

HyundaiJeep

ToyotaFord

NissanChevrolet

Market Share - YTD 2020, thru Oct.

2 Yr. Old or Newer Vehicle Market Share(2018 Model Year or newer)

2.3%2.5%

2.8%2.9%2.9%2.9%3.0%3.2%

5.8%6.0%

7.0%8.8%

9.5%10.5%

10.9%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%

AudiSubaru

GMCVolkswagen

BMWLexus

MercedesKia

HyundaiJeep

HondaToyotaNissan

FordChevrolet


3 Yr. Old Vehicle Market Share(2017 Model Year)

2.6%2.6%2.8%2.8%

3.1%3.2%3.3%

4.1%4.4%

6.1%6.3%

7.6%7.9%

11.0%13.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0%

GMCBuick

DodgeMazda

MercedesLexusBMW

HyundaiKia

JeepToyotaNissanHonda

FordChevrolet



2.5%2.6%2.6%2.7%2.9%3.2%

3.8%4.1%4.2%

5.0%6.7%

7.9%9.2%

11.2%14.7%

0.0% 5.0% 10.0% 15.0% 20.0%

LexusVolkswagen

MercedesBMW

ChryslerGMC

KiaHyundai

DodgeHondaToyota

JeepNissan

FordChevrolet



USED VEHICLE MARKET SHARE

The graphs below show brand used vehicle market share during the first ten months of 2020 in four vehicle age categories. Chevrolet was the leader in all age categories. Nissan was second for two year old or newer vehicles.

Light trucks Cars % Change In New Retail Market vs. Year ...

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