LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non IMO)
Transcript of LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non IMO)
Reliable solution for your needs
LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)
4 main things for today..
The markets The insights, products and
benefits
The solutions The tools
The markets
Understanding our opportunity!
What is Light Industry?
Less capital intensive & light duty market
What is Coastal market?
Non – IMO vessels
Opportunities to grow more!
Opportunities to grow more through..
Collective experienceUnderstanding of the
marketsInnovative products &
solutions
And..
Big market to grab!
Market Size – Light Industry / General Maintenance
*Jotun internal study
SEA – USD 232.8 Mil
$ 47 Mil
$ 38 Mil
$ 6.8 Mil
$ 3 Mil
$ 33 Mil
$ 70 Mil
$ 35 Mil
Targeted Sector
• Food, Beverage and Tobacco
• Chemicals, including Petroleum
• Electrical and Electronics
• Fabricated Metal
• Machinery
• Transport
Total: 2000++
Southern
10%East
Malaysia3%
Central87%
Central
Southern
East Malaysia
Majority industries been set up at Central Region which is more than 50% in Malaysia
Market Size – Coastal (Non-IMO vessels)
*Jotun internal study
SEA – USD 92.3 Mil
$ 12.6
Mil
$ 12.1 Mil
$ 4.8 Mil
$ 10 Mil
$ 48.5
Mil
$ 5 Mil
Location
Number
Turning insights into products!
The insights, products and benefits
We focus on insights!
UNIQUE and SOLVING customers’ challenges
Dealers to SELL MORE and BETTER PROFITS!
Fabricators / applicators insights – simplicity and efficiency
• Wrongly mixed 2K products especially for small to medium maintenance job
• Efficiency is important for them as it saves
them the time
• The need to source different brands for different usage sometimes
Owners insights – trusted brand and their asset is maintained longer
• They like their assets to look cleaner longer and
shiny!
• Durability is quite important for them as
repainting can be troublesome
Dealer insights – Additional Avenue of Profit!
• Confusion on which products to sell / specified
• Ability to offer products rightly and fast to customers is important
Jota Series Coastal Series New Products
JOTA QD MIO
JOTA QD PRIMER
JOTA QD TOPCOAT
JOTA TC GLOSS
JOTA EP MASTIC 66
JOTA EP MASTIC 88
JOTA EP TOPCOAT
JOTA PU TOPCOAT
COASTAL PRIME QD
COASTAL GLOSS
COASTAL EP MASTIC
COASTAL EP FINISH
COASTAL UNIPRIME
ALKYDPRIMER QD
ALYKD HIGH GLOSS
ALKYD HIGH GLOSS QD
EASYPRIME
UNIPRIME QD
13 5
Leaner assortments, less complexity & confusion!
The new products address the market needs!
ALKYDPRIMER QD
ALYKD HIGH GLOSS
ALKYD HIGH GLOSS QD
EASYPRIME
UNIPRIME QD
New Products
BETTER YELLOWING RESISTANCE (for
white color)
SIMPLICITY
EFFICIENCY
HIGH GLOSS FINISH (for alkyd topcoat)
ZINC ALKYD PRIMER
ALKYDPRIMER QD
• Zinc Phosphate reinforced
• Application friendly
*Average recoating time compiled from top competitors in 4 countries
• Fastest recoating time!(*3.4xfaster)
ALKYDPRIMER QD
Alkyd paint curing mechanism
Factors that affecting drying speed:
- Environment, ventilation
- Applied thickness, number of coats
- Type of alkyd
Alkydprimer QD
4
16
13.6
Jotun AlkydprimerQD
Jotun Alkydprimer *SEA Market Average
**3.4X faster!
*SEA market -> tested against selected top competitors from 4 countries**Compared to the SEA market average @25C
Fastest recoating time in the market. 3.4x faster than average
2 coats of primer + 1 coat of topcoat system
2 coats Brand A Undercoat White +
1 coat Brand A White
Liger2 coats Alkydprimer QD
+1 coat Jotun Alkyd High Gloss QD White
Alkydprimer QD
Zinc Phosphate reinforced performs comparable with top competitors
*AC Test (400 hours)
ALKYD HIGH GLOSS
• High Gloss finish
• New white colour “Special White”
• Good gloss retention
ALKYD HIGH GLOSS
Measured based on Gloss Meter
0
20
40
60
80
100
120
Day 1 Day 3 Day 7 Day 14 Day 21 Day 28
Brand A White
Jotun Alkyd High Gloss White
Jotun Alkyd High Gloss QD White
Jotun Pilot II White
Jotun Alkyd High Gloss Special White: 91.6GU
Jotun Alkyd High Gloss QD White: 89.9GU
Jotun Pilot ll White: 81.2GU
Brand A White: 88.6GU
Jotun Alkyd High Gloss Special White: 100.6GU
Jotun Alkyd High Gloss QD White: 98.9GU
Jotun Pilot ll White: 97.2GU
Brand A White: 93.5GU
Alkyd High Gloss & Alkyd High Gloss QD
Good initial gloss level!
Why we need “Special White” ?
The cause of alkyd paint yellowing is a Photochemical reaction that occurs. In the presence of Sunlight, it retards the yellowing process; In areas of low light, the yellow effect is enhanced.
Expose to sunlight Not expose to sunlight
Alkyd Paint yellowing is common concern
JOTUN STANDARD WHITE COLOR
Normal Condition Dark Condition
Alkyd High Gloss / High Gloss QD
SPECIAL WHITE SELECTED TOP COMPETITOR PRODUCT
Normal Condition Dark Condition Normal Condition Dark Condition
Alkyd High Gloss & Alkyd High Gloss QD
Better yellowing resistance and hiding – look cleaner longer!
ALKYD HIGH GLOSS QD
• *Fastest drying time! (2.5x faster)
*Based on average internal testing gathered from top competitors from 4 countries
• High Gloss finish
• New white colour “Special White”
• Good gloss retentionALKYD HIGH GLOSS QD
*SEA market -> tested against selected top competitors from 4 countries**Compared to SEA market average @25C (touch dry)
1.8
4.5
2.75
4.5
Jotun Alkyd HighGloss QD
Jotun Alkyd HighGloss
Pilot II *SEA MarketAverage
**2.5X faster!
Alkyd High Gloss and Alkyd High Gloss QD
Fastest Drying time in the market!
EASYPRIME
• 1:1 Mixing ratio
• Epoxy mastic technology
• Brush and roller friendly
• Immersion and atmospheric
EASYPRIME
Conventional mixing ratio
Challenges:
- If required small amount, not able to withdraw accurate amount of comp A & B for good mixing at site.
- More difficult if mixing ratio go higher.
- Introduce waste Example:
JM70 5 : 1JM80 7 : 1
NEW!! 1 : 1 mixing ratio
A B
• 10 L volume offering
• 65% volume solid
• Simplicity – no hassle in mixing ratio!
• No wastage!
5 L
Comp A Comp B
5 L
1:1 mixing ratio
Jotamastic 70 Jotamastic Smart Pack EasyPrime
1500 hours, 2x100µmSmall blisters but no rust observed on non-scribed area
EasyPrime
Good anti corrosive performance!
EASYPRIME JOTAMASTIC 70 JOTAMASTIC SMART PACK
*Based on 2 external and internal trials conducted
EasyPrime
Brush and roller engineered – easy to apply
*Light and easy to apply. Good flow on the paint!
*Easy to apply and not sticky compared to JM 70. Good overlapping properties and flow
Pull-off adhesion test after immersion – 8.2 MPa
No rust observed underneath paint film
Non-immersed
area
Immersed area
EasyPrime
Suitable for immersion usage!
*Water immersion test (4200 hours @35 °C)
Two distinct products for two different target markets and requirements.
Key features / parameters EasyPrime Jotamastic Smart Pack
Target market Light Industry & Coastal MarketHPI, Offshore, Infrastructure and Sea Stock Concept
Coverage and efficiency13 m2 coverage / liter used to achieve 50 micron DFT
Close to 20% more coverage / liter used compared to EasyPrime to achieve 50 micron DFT – more efficient and better film thickness build up.
Color variants and options 3 colors – grey and red5 colors options + aluminum version – more versatile!
CertificatesNo certificates / approval under NORSOK and IMO
Passed NORSOK M-501 Edition 6, IMO FTPC Part 5 / IMO FTPC Annex 2, ISO 20340 with recommended systems
PREMIUM
UNIPRIME QD
• Fast recoating (2 hours @23C)
• Roller friendly
• Direct to wood as tie coat for AF
UNIPRIME QD
Product positioning Guideline
PR
IC
E
FEATURES AND QUALITY
ALKYDPRIMER QD
ALKYDPRIMER
Alkyd primer positioning guideline
Existing Product New Product
Price and features scale is just for illustration purpose
PR
IC
E
FEATURES AND QUALITY
ALKYD HIGH GLOSS QD
PILOT II
ALKYD HIGH GLOSS
Alkyd topcoat positioning guideline
Price and features scale is just for illustration purpose
Existing Product New Product
PR
IC
E
FEATURES AND QUALITY
JOTAMASTIC 80
JOTAMASTIC 70
Epoxy Primer positioning guideline
EASYPRIME
Price and features scale is just for illustration purpose
Existing Product New Product
PR
IC
E
FEATURES AND QUALITY
UNIPRIME QD
Tie Coat positioning guideline
SAFEGUARD
UNIVERSAL ES
Price and features scale is just for illustration purpose
Existing Product New Product
The solutions
Robust offerings and simplest solutions lead to better profitability for the dealers!
ALKYDPRIMER QD
ALYKD HIGH GLOSS
ALKYD HIGH GLOSS QD
EASYPRIME
UNIPRIME QD
ALKYDPRIMERPILOT II
PIONER TOPCOATPENGUARD TOPCOAT
JOTAMASTIC 70JOTAFIX PU TOPCOAT
FUTURA CLASSICJOTAPRIME 500
SAFEGUARD UNIVERSAL ESCOASTAL AF SERIES
New Products Existing Products
Fill in the product gaps, make the offering stronger!
Light Industry SolutionThe most reliable and simple solution for your asset protection and maintenance
10 strong and robust products to meet the customers’ needs!
ALKYDPRIMER ALKYDPRIMER QD
JOTAMASTIC 70 EASYPRIME
PILOT II ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD
FUTURA CLASSIC
PENGUARD TOPCOAT
Existing Products New Products
PIONER TOPCOAT
PRIMER (P)
TOPCOAT (T)
Alkyd
Epoxy
Alkyd
Acrylic
Epoxy
PU
Solution for standard alkyd system
Standard Alkyd System & Glossy finish (70-85GU)
Standard Alkyd System & High Glossy finish (>85GU)
• ALKYDPRIMER + PILOT II
• ALKYDPRIMER + ALKYD HIGH GLOSS
Solution for faster completion time
Shortest recoating time in the market (4 hours – primer @23C)
Fastest Handling on your assets (6.5 hours @23C)
• ALKYDPRIMER QD + ALKYD HIGH GLOSS
• ALKYDPRIMER QD + ALKYD HIGH GLOSS QD
Solution for NB and ultimate simplicity (Epoxy, Polyurethane, Acrylic)
Design for new building projects!
Ultimate Simplicity for maintenance – B&R
• JOTAMASTIC 70 + FUTURA CLASSIC
• EASYPRIME + PIONER TOPCOAT
Coastal Solution (non-IMO)The most reliable and simple solution for your coastal vessels protection
Wooden Vessels
7 robust products for wood vessels protection!
ALKYDPRIMER ALKYDPRIMER QD
UNIPRIME QD
ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD
COASTAL AF 38 COASTAL AF 48
PRIMER (P)
TIE COAT (TC)
TOPCOAT (T)
AF
Alkyd
Vinyl
Alkyd
Ion Exchange
Existing Products New Products
Alkyd system offering from normal to fast handling!
Standard Alkyd System & High Glossy finish (>85GU)
Fastest Handling on your assets (6.5 hours @23C)
DECK AND TOPSIDE
• ALKYDPRIMER + PILOT II
• ALKYDPRIMER QD + ALKYD HIGH GLOSS QD
Preferred wooden vessel hull solution
For your hull protection up to 24 months
HULL
• UNIPRIME QD + COASTAL AF 38 / AF 48 (premium)
Steel Vessels
ALKYDPRIMER ALKYDPRIMER QD
EASYPRIMEJOTAPRIME 500
12 robust products for steel vessels protection!
ALKYD HIGH GLOSS ALKYD HIGH GLOSS QD
PIONER TOPCOAT
JOTAFIX PU TOPCOAT
PENGUARD TOPCOAT
PRIMER (P)
TOPCOAT (T)
Alkyd
Epoxy
Alkyd
Acrylic
Epoxy
PU
Existing Products New Products
COASTAL AF 38 COASTAL AF 48
12 robust products for steel vessels protection!
SAFEGUARD UNIVERSAL ES
TIE COAT (TC)
AF
Vinyl Epoxy
Ion Exchange
Existing Products
Solution for new building and maintenance
High solid epoxy system with thousand of color options!
Ultimate simplicity for maintenance – B&R
DECK AND TOPSIDE
• JOTAPRIME 500 + PENGUARD TOPCOAT
• EASYPRIME + PIONER TOPCOAT
Preferred coastal steel vessel hull solution
For your hull protection up to 24 months
HULL
• JOTAPRIME 500 ALU + SAFEGUARD UNIVERSAL ES + COASTAL AF 38 / 48 (premium)
The Tools
Focus on simplicity, product features and solution selling!
2-fold brochures
Front page Inner pages
Content pages
Front page Inner pages
Content pages
Protective and Marine Topcoat color card
To conclude..
The markets The insights, products and
benefits
The solutions The tools
Any Questions?
Reliable solution for your needs
LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)
When you try it yourself, you will feel confident!
Technical booths overview
1
Alkyd
Series
2
Easyprime
3
Application
•Alkyd
•Easyprime
Jotashield
meeting room
R&D Lab Car park area
Technical Booths Rotation Booth
1
Booth
2Booth
310:15am –10:45am
10:45am –11:15am
11:15am –11:45am
Group A Booth 1 Booth 2 Booth 3
Group B Booth 2 Booth 3 Booth 1
Group C Booth 3 Booth 1 Booth 2
Application – PPE are compulsory
** Please put back the safety googles and blue jacket to their designated location before leaving the application booth
Grouping
Group A Group B Group C
Camcote Industrial Permission Power Marquis Oil
Logam Sunwares DRL Singamas
Pantai timur Marinerswork Motorship
UNF Sung Mee
Marintec
KC sunshine
Simon Yong Thian
Enjoy and have fun!!
Reliable solution for your needs
LIGHT INDUSTRY SOLUTION COASTAL SOLUTION (Non –IMO)