Ligature Group, LLC | 310-403-1121 | LigatureGroup.com | victor@ligaturegroup.com © 2016 Ligature Group, LLC. All Rights Reserved.

Intelligent marketing isn’t just about building a sales pipeline; it’s about acquiring and keeping profitable clients by delivering an ideal client experience.

With careful planning, your marketing initiatives will allow you to develop your client’s lifetime value, generate business intelligence, forecast sales and sustain EBITDA growth.

Qualified Lead

Acquisition

Engagement

Client

Advocate

A Communications Company

Sales Funnel Management & the Client Experience

Each milestone in the sales pipeline has three key elements which need to be managed simultaneously.

1. Client Relationship2. Stage of Development3. Flow of the Customer Journey

This sales funnel is designed for a SasS business. Every business will require a unique adaptation.

Can you perform in my world?

Customer Account Creation

Why should I trust you?

Prospect Content Engagement

Who’s looking out for me?

Active User Ingrained Behaviors

Don’t you know me by now?

Heavy User Value-add creation

What have you done for me lately?

Stakeholder Referrals

LEAD NURTURING

ACQUISITION

ENGAGEMENT

CLIENT

ADVOCATE

REVENUE

STAGE FLOW

Sales, marketing & customer service

Conversing, pro�ling & lead scoring

Changing behaviors & attitudes

Dynamic & one-off client services

Advocates expect to have a stake

FRONT OFFICE PERSPECTIVE CLIENT PERSPECTIVE

© 2016 Ligature Group, LLC. All Rights Reserved.

Sales Funnel Management & the Client Experience (CX)

The Client Experience is managed within a trifurcated sales funnel.

Sales, marketing and customer service uniformly manage the client relationship through each stage and flow of the client journey. Clients are tracked from the first digital contact through advocacy.

© 2016 Ligature Group, LLC. All Rights Reserved.

INFOGRAPHICS

PROFILE

TWITTER

EASYLINKEDIN

CASE STUDIES PINTEREST

BLOGS

RELATIONSHIPS

INVALUABLE

EMPATHY

PRIORITIES

DEMOS

SHARED BELIEFS

FACEBOOK

RELEVANT

USER STORIES

WEBINARS

REPORT

TIMELY

TESTIMONIALS

E-MAIL

AWARENESSWHITE PAPERS

ROITRADE PUBS

LEAD SCORE

Why Should I Trust You?

Prospect Content InteractionLEAD NURTURING

Media Channels & Content

Best Practices

The Client Experience (CX) begins by sharing common beliefs, principles & best practices.

The initial experiences take place within an omni-channel communications platform which fosters interaction with your prospects based on relevant and timely content.

Sales Funnel Management & the Client Experience (CX)

© 2016 Ligature Group, LLC. All Rights Reserved.

Customer Account CreationACQUISITION

Account creation triggers an opportunity to provide a full CX & close the deal.

The faster the prospect can bring your company into their world the more likely they’ll purchase. Sales, marketing & customer service teams jointly convert the client & execute the full CX.

Sales Funnel Management & the Client Experience (CX)

Closed Loop CommunicationsnscationsClossed ationsCloosLost Customer

Waning Customer

Growing CustomerWho’s looking out for me?

Active User Ingrained BehaviorsENGAGEMENT

© 2016 Ligature Group, LLC. All Rights Reserved.

A positive client experience changes behaviors & attitudes while increasing engagement.

Acquiring a client doesn’t mean you’ll keep the client. Marketing, sales and customer service work as a pit crew who merge your company’s platform with the client’s professional & personal lifestyle.

Sales Funnel Management & the Client Experience (CX)

© 2016 Ligature Group, LLC. All Rights Reserved.

« Attitude FunctionsAttribution Functions »

Know your client’s Mind Map

Map the intersections of the client’s journey

© 2016 Ligature Group, LLC. All Rights Reserved.

Intimate client knowledge keeps you one step ahead of an evolving, dynamic relationship.

Digital platforms are essential for delivering products and services but it takes human intuition and advanced planning to fulfill a client’s needs. Deliver additional value before a client has to ask for it.

Sales Funnel Management & the Client Experience (CX)

Invest in Beliefs

Invest in Rewards

Invest in Memories

Invest in Reciprocity Invest in Goodwill

What have you done for me lately?

StakeholderADVOCATE

Referrals

© 2016 Ligature Group, LLC. All Rights Reserved.

Advocates expect to be part of a spirited community & have a stake in its success.

An advocate personifies the pinnacle of your brand experience. They believe in your company’s ‘Noble Cause’ and they comprise the critical foundation of your Net Promoter Score (NPS).

Sales Funnel Management & the Client Experience (CX)

Click Here to learn more about NPS.

Ligature Group, LLC | 310-403-1121 | LigatureGroup.com | victor@ligaturegroup.com © 2016 Ligature Group, LLC. All Rights Reserved.

A Communications Company

For more information about Ligature Group, click on the links below:

Visit Ligature Group online: CLICK HERELigature Group fact sheet: CLICK HERERead our testimonials: CLICK HEREWatch our webinars — Communications and the Customer Experience: CLICK HERERead our white paper — Marketing ROI: Five key links for five key stakeholders: CLICK HEREVisit our non-profit organization — Business Performance USA: CLICK HERE

Ligature Group, LLCManhattan Beach, CA310-403-1121 | Skype: Ligature.Group | victor@ligaturegroup.com | Victor’s LinkedIn Profile

Co-Founder of Business Performance USA — we share business knowledge to develop people’s careers and help companies succeed.

The Ligature Group is a communications company that connects companies with any audience they needs to influence and motivate.

We begin with marketing and sales initiatives to drive top-line growth.

Next, we create an ideal client experience which starts at the acquisition phase and continues through the retention process as we focus on the client journey.

Victor DominguezManaging PartnerLigature Group, LLC