(youthlab Indo) 2017 Trends report: Community & lifestyle-action sports
Lifestyle Sports
description
Transcript of Lifestyle Sports
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Lifestyle Sports
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Nature of the Business
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Type of Business• Start-up hybrid retail/service
business• Sporting goods store• Largest indoor sports
complex in several townships• Sole Proprietorship– Total control– Can handle the liability– Take compete control of profit
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Objective
• Providing quality in-depth soccer, basketball, and field hockey products at a quality price
• Providing a close indoor venue to play those sports
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Products/Services
• Service- Location to play Indoor Sports
• Products- Wide variety of soccer, basketball, etc. sports equipment
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Location
• Along Route 8 or just off of Route 8
• Near many residential areas- Customer Base
• Near a highly traveled road- Easy Access from farther areas
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Times of Operation (Sports Complex)• Seven days a week• Monday-Friday, open 4pm – 9pm • Play after school, but not be able to play as
late• Saturday and Sunday, open 8am – 10pm• Open 53 hours per week • People can come earlier and leave later
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Times of Operation (Sports Store)
• Seven days a week• Monday-Friday, open 10pm – 9pm• Saturday and Sunday, open 10am – 10pm• Open 79 hours per week• More people buy products during game hours• Still get customers who don’t play here
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Floor Plan
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Dimensions• 9396 square feet• 108 ft by 87 ft• Facility will be built, not rented
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Organization
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Background of Entrepreneur
• Graduate of College• Knowledge of all business
Microsoft programs (Excel, PowerPoint, Word)
• Prior Leadership Positions• Frugal with Money
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Employees
• Four types of Employees– Manager (1)– Referee (10 on call, brought in based on games)– Sales Professional (7, averaging 25 hours per week
each)– Landscape Specialist (6, two working at the
beginning and end of each day)
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Job Specification Form• Title: Sales Professional • Average Hours: 25 per week• Wages: 7.70 an hour• Required Tasks:
– Help customers locate their products– Check out customers– Restock products– Keep store clean (Moping, wiping down, emptying trash)– Checking off totals of sales to manager at the end of the day
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Competition
Retail• Wal-Mart• Dick’s• Dunham’s• Soccer SourceService• PISA
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Why We Beat Them• Service/Retail Combo Advantage– Lower retail prices than Dick’s– More varied than Soccer Source– More extended in certain sports than Dunham’s or
Wal-Mart– Location of Sports Complex much closer than PISA
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Marketing
• Competitive Pricing (Lower than Dicks)
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You Can Play These…
…Where You Buy These
Lifestyle Sports
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Buy your Cake, and eat it too. All at…
Lifestyle Sports
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The Loan
• I need a loan of $850,000• $12,000 of my own money• Over 15 years• At 4% interest• Paying a monthly payment of $5,749.34