life's good for lg
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Presentation On Life’s Good for LG 09/11/2022 INMANTEC B-School, Ghaziabad
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Transcript of life's good for lg
05/01/2023INMANTEC B-School, Ghaziabad
Presentation On
Life’s Good for LG
05/01/2023INMANTEC B-School, Ghaziabad
Submitted to:
Kamal Kumar Gupta
(Marketing)
Submitted by Group No 3
HussainPriyankaPronitaRashi
05/01/2023INMANTEC B-School, Ghaziabad
Contents
Significant issues regarding the case “Life’s Good for LG”.
SWOT Analysis of LG.
Marketing Strategies adopted by LG.
05/01/2023INMANTEC B-School, Ghaziabad
Significant Issues
Got permission in 1997 to establish own factory.
Market share dropped in after 8 years of formation.
In 2004 LG set up their second manufacturing unit.
LG is the first company in India in GSM handsets manufacture.
05/01/2023INMANTEC B-School, Ghaziabad
Significant Issues
65% Revenue came from non-urban sources.
Already set up 75 exclusive showrooms.
LG spend 100 crore over R&D.
05/01/2023INMANTEC B-School, Ghaziabad
SWOT Analysis
Situation analysis in which internal strength & weakness and external opportunities and threats faced by any organization are closely examined to prepare a strategy.
05/01/2023INMANTEC B-School, Ghaziabad
Strength
Very good promotional plan.
Wide range of product to serve all categories.
Very good brand image.
Widest distribution network in the industry (51 branches & 10000+ trade partner).
05/01/2023INMANTEC B-School, Ghaziabad
Weakness
Samsung being its competitor provides similar products.
Lack of expert operators for complex machines.
05/01/2023INMANTEC B-School, Ghaziabad
Opportunities
Fast growth of the home appliances market.
Control over the market.
Industry Growth
05/01/2023INMANTEC B-School, Ghaziabad
Threat
Close competitors like Samsung are compared to it.
Price war with Samsung and Sony Electronics.
Competition from Indian brand and other foreign brands.
05/01/2023INMANTEC B-School, Ghaziabad
Marketing Strategies
LG must be charged low cost of their products.
LG should open more service centers.
Should give importance on product pricing & distribution strategy.
05/01/2023INMANTEC B-School, Ghaziabad
Marketing Strategies
Should update their product according to the time.
Should maintain the good promotional plans.
05/01/2023INMANTEC B-School, Ghaziabad
Thank You
