Lifepages deck 12 12
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Connecting you with thousands of unseen photos from life’s memorable moments Michael Riordan, President | e: [email protected] | p: 717.329.0453
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Transcript of Lifepages deck 12 12
Connecting you with thousands of unseen photos from life’s memorable moments
Michael Riordan, President | e: [email protected] | p: 717.329.0453
CONFIDENTIAL 2
Meet Jill a photographer at your son’s school soccer game
Jill shot a professional photo of your son with a Canon SLR high power zoom lens.
This is the photo you took trying to zoom with your cell phone from the stands.
Bright In Focus In Context Centered
Dark Blurry Out of Context Not Centered
Jill’s Photo is: Your Photo is:
Jill’s photo is great for sharing on social networks, framed prints, photo memory books, t-‐shirts, coffee mugs and other products.
Your photo is great for… not too much.
Unfortunately, you will never see Jill’s photo because…
CONFIDENTIAL 3
Every year, over 1 billion high quality, digital images, are deleted by school media departments and photographers, because they lack…
Access to cheap storage Simple means to distribute these photos to the school community
1 Billion+ photos of you, your family and friends
created by…
30,000+ 100,000+
This means that... are never seen by…
Schools Photographers
55 million 20 million
100+ million
K – 12 Students College Students Alumni, Family & Friends
Net Result: Schools & photographers lose money You lose your memories
Problem and Market Size
CONFIDENTIAL 4
A Social Photo Discovery Network for You, Your Family & Friends Social Network IntegraXon, Including: CommenXng, Tagging & Sharing Facebook Open Graph IntegraXon for Viral User Growth e-‐Commerce, Including Digital Downloads (lo & hi rez), Prints & Novelty Items
The Lifepages Solution for users
lifepages.com/search
CONFIDENTIAL 5
A Photo Storage, Delivery & MoneUzaUon PlaWorm
The Lifepages Solution for schools & photographers
Easy one-‐click gallery upload
Viral Photo DistribuUon
Comprehensive e-‐Commerce SoluUon
Content Partner Revenue Sharing
Simple one click upload of large files al lows for storage and organizaXon of massive photo libraries.
Social network integraXon creates viral markeXng for photos, allowing schools and photographers to cut down on d i rect to consumer markeXng messages.
Lifepages users may purchase digital downloads and more than 500 photo products, including; prints, framed prints, photo books, t-‐shirts, coffee mugs and more.
Schools and photographers earn revenue share on every single photo sold on Lifepages.
Net Result: More money for schools & photographers Your memories discovered
CONFIDENTIAL 6
Acquisition of Schools & Photographers
EVENTS DIRECT SALES PAID CHANNELS
EducaUon Media Conferences JEA, CMA
Photography Conferences
PSPA CES, DIMA, SPAA, PMA
Technology Conferences
SXSW
High Schools Geographically Targeted
Colleges
Top Social Campuses
Photographers Company Partnerships
AdverUsing Campaigns Google Ad-‐words
Facebook AdverXsing
“I’ve been waiBng for the industry to develop a plaCorm like this.
Lifepages has nailed it.” Geoff, Camera Box Photography
EXISTING CUSTOMERS / POTENTIAL PARTNERS
CONFIDENTIAL 7
25% average email open rate 10% CTR to Lifepages 4% conversion to registered user
Lifepages TracUon in 2012
Key Business Metrics
150+ Schools Represented 500,000 Photos Acquired 4m+ Partner Pipeline
KEY MARKETING METRICS KEY INDUSTRY SALES METRICS
4.2 average units per transacXon $18 average transacXon revenue
CORE MARKETING METRIC
$0.00 User AcquisiUon Cost Schools & photographers create the iniBal markeBng message through their own emails and social media posts. As early adopters interact with photos on Lifepages, naBve social features virally grow the network.
2 Photography Company Partners
CONFIDENTIAL 8
Michael Riordan Co-‐Founder / CEO
William Maness CTO / Lead Developer
Ryan Abraham Co-‐Founder / COO
Rich Schumacher Co-‐Founder / Engineer
David Calabrese Partner, Hybrid Capital. Product Adviser | Two Xme successful entrepreneur in high growth, venture-‐backed companies in the digital brand and product space focused on web and mobile applicaXons
Abe Orlick CEO, KCI Custom Yearbooks. Professional Photo Industry Adviser | Past president of the World Council of Professional Photography
Bradley Wilson Student Media Guru. EducaUon Photo Industry Adviser | Photography Chair for the CMA and JEA, the naXonal student media convenXons for high schools and universiXes
Frank Watson CEO, Nisga’a Data Systems. IT infrastructure Adviser | NDS Builds datacenters for United Stated Defense Industry
Experienced Team
10 years sales and business development expert, including 4 in the high school and college media markets | 2 Previous startup companies
35 years soiware and web development execuXve | 6 previous startups with successful exit to Kodak
8 years financial valuaXons and accounXng professional measuring key profitably metrics for fortune 500 companies
8 years experience in web development industry | 4+ years working for recently acquired Digg on the ads planorm and managed technical design and implementaXon of Digg’s service oriented architecture
CONFIDENTIAL 9
Fear of cannibalizing exisUng cash cow printed yearbook business
Schools switch publishers year to year, leaving them Vulnerable to having their content spread across mulUple plaWorms
Have not embraced open web philosophies, prefer to restrict access to content
Lifetouch is the biggest player and is exploring this space
Other major players do not have enough market share in event photography to jusUfy the technology spend
Different business models; these companies host individual photography sites with social plug-‐ins | Lifepages is a social photo network
Competitive Landscape why aren’t they doing it?
YEARBOOK PUBLISHERS
PHOTOGRAPHY COMPANIES
PHOTO HOSTING WEBSITES
CONFIDENTIAL 10
Competitive Analysis the Lifepages difference
CONFIDENTIAL 11
A Picture is Worth a Thousand Words and some money too…
PHOTO ECONOMICS
“We found that as we increased the price of our photos, the average units sold per customer actually increased”
Robert, Lors Photography
PHOTO LOGISTICS
Product Lifepages Cost Profit
4x6 Print
5x7 Print
8x10 Print
$9.99
$12.99
$14.99
Sales Price
T-‐Shirt $24.95
$0.12
$0.57
$1.55
$14.95
$9.87
$12.42
$13.44
$10.00
Photo fulfillment:
Shipping paid by:
Shipped to:
Hi Rez Download
$24.99 $0.00 $24.99
Labelling:
EZ Prints, Inc.
Customer
Dropped shipped to customer
Complete Lifepages white label
*All photo sales staXsXcs provided by Lors Studio School Event Photo Sales Division
CONFIDENTIAL 12
** Month 1 is November 2012
Summary Financial Projections
“Growing demand for online images has raised interest in companies that provide such services, with Carlyle Group LP snapping up GeZy Images for $3.3 Billion in August”
Fox Business News, October 11, 2012
CONFIDENTIAL 13
Live PlaWorm Revenue PosiUve Proven School MarkeUng Model 25 Schools Signed Up 500,000 Photos AOL Fishbowl Labs Incubator Photography Company Partnership
Raise and Milestones
KEY MILESTONES TO DATE
$500K 12
FUND RAISING MONTHS GROWTH
300 SCHOOLS SIGNED UP
5 PHOTOGRAPHY COMPANY PARTNERS
10 MILLION PHOTOS
500,000 USERS
Equity Funding Round: $2.5m ValuaXon
USE OF FUNDS
Hire Full Time Sales ExecuUve Hire Front-‐End Engineer Mobile OpUmize Website Add m-‐Commerce
Connecting you with thousands of unseen photos from life’s memorable moments
Michael Riordan, President | e: [email protected] | p: 717.329.0453
