Lifedots Deck BBH New York
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Transcript of Lifedots Deck BBH New York
Lifedots BBH
Alwayne Ritchie | Strategic Design and Management | Spring 2013
“BRAND A STARTUP FAMOUSLY”
The Brief:
A new app that helps you save and organize the memories you want to remember.
WHAT IS LIFEDOTS?
WHY DID WE CHOOSE LIFEDOTS?
We believe in the company’s purpose.
The brand was a clean slate.
The team was open to collaboration.
OUR OBJECTIVES
Increase awareness of our growing social
feeds.1 Make people aware that Lifedots is not just another social app.2 3Build excitement
and anticipation of the beta release.
THE STRATEGY
CULTURAL TRUTHS
Our memories are getting lost
in the feed.
There is a lot of digital noise on our social feeds.
Our memories are becoming less
tangible in a digital world.
People don’t realize that as their social feeds grow, their important memories will be harder to find in the future.
UNLOCKING THE INSIGHT
THE AUDIENCE
Millenials.Heavy social media
users.Content creators.
OUR GOALS
Make something that allows people to see how much content they are posting.3Make something that can stand alone, is shareable, and refers back to Lifedots.2
1Make people realize that their important moments are getting lost.
BRANDING LIFEDOTS
Lifedots helps you celebrate the extraordinary
moments.
Lifedots let’s you choose what you
want to remember.
Lifedots encourages reflection and
access.
LIFEDOTS BRAND PERSONALITY
Dot it now, remember it forever.
lifedots
WE GAVE LIFEDOTS A PURPOSE
CREATIVE EXECUTION
SOCIAL EXECUTIONTARGET HEAVY SOCIAL MEDIA USERS.
What we did is ready to launch. We’re just leaving before it goes live.
THE OUTCOME
WAS IT A SUCCESS?
We gave Lifedots a story.
We created a website that helps raise awareness of
the problem.
We created dozens of personalized
posters for social media influencers.
We created a social execution plan that supplements the
generator campaign.
We built each asset to connect to the Lifedots landing page and e-mail
sign-up.
Everything was designed to be shared online.
We designed the Lifedots landing page.
We branded Lifedots from the ground up.