Lifecycle Marketing - Grazitti Interactive › ... › 08 › Lifecycle_Marketing-v1.pdf ·...
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Lifecycle Marketing Challenges and Solutions The Infallible 4-Step Lifecycle Marketing Mantra THE ADAGES TO SWEAR BY The campaigns that address and cater to your customers’ needs and preferences as they evolve over time, from being prospects to customers then, ideally, to advocates. In essence, lifecycle marketing refers to the various levels that buyers experience as they connect with your brand. Lifecycle marketing is an extraordinary addition to any marketer’s playbook. Just remember to keep the evolution cycle going – charm when the individuals are prospects, pitch and sell when they become customers, and bowl them over and turn them into your brand’s advocates. Need help with handling Lifecycle Marketing like the pros? At Grazitti Interactive, our experienced team of marketers would be happy to assist you as you plan, strategize and execute your customer lifecycle campaigns. Feel free to drop us a line at [email protected], and we’ll take it from there! Strategy Determine a simple and uncomplicated strategy for your brand that separates it from your competitors Customer Journey Personalization The prospecting platforms must have an accurately defined customer journey to ensure that your target audience receives your message at the right place and time Cross-Channel Communication Regard each channel, online or offline, as a united front of your brand, and not a separate outlet Unknown Prospect $ Customer Advocate Target your audience by their behaviour, interests, location, context, demographics, etc. Draw it to your website with fantastic content through social media, blog posts, infographics, webinars, podcasts, and eBooks. Once this happens, you collect your leads. CHARM Through your brilliant personalized content, pitch your product or service to your prospects without being too ‘sales-y”. PITCH Create personalized campaigns and follow-up messages with the necessary information for your prospects. Close the sale with clear and explicit communication, skilled presence, and documentation. SELL Deliver your product or service on time, follow through when required, and go the extra mile by delighting your customer with any additional value that you can provide them with. BOWL OVER
Transcript of Lifecycle Marketing - Grazitti Interactive › ... › 08 › Lifecycle_Marketing-v1.pdf ·...
Lifecycle Marketing
Challenges and Solutions
The Infallible 4-Step
Lifecycle Marketing Mantra
THE ADAGES TO SWEAR BY
The campaigns that address and cater to your customers’ needs and preferences as they evolve over time, from being prospects to customers then, ideally, to advocates. In essence, lifecycle marketing refers to the various levels that buyers experience as they connect with your brand.
Lifecycle marketing is an extraordinary addition to any marketer’s playbook. Just remember to keep the evolution cycle going – charm when the individuals are prospects, pitch and sell when they become customers, and bowl them over and turn them into your brand’s advocates.
Need help with handling Lifecycle Marketing like the pros? At Grazitti Interactive, our experienced team of marketers would be happy to assist you as you plan, strategize and execute your customer lifecycle campaigns. Feel free to drop us a line at [email protected], and we’ll take it from there!
StrategyDetermine a simple and uncomplicated strategy for your brand that separates it from your competitors
Customer Journey PersonalizationThe prospecting platforms must have an accurately defined customer journey to ensure that your target audience receives your message at the right place and time
Cross-Channel CommunicationRegard each channel, online or offline, as a united front of your brand, and not a separate outlet
Unknown Prospect
$
Customer Advocate
Target your audience by their behaviour, interests, location, context, demographics, etc. Draw it to your website with fantastic content through social media, blog posts, infographics, webinars, podcasts, and eBooks. Once this happens, you collect your leads.
CHARM
Through your brilliant personalized content, pitch your product or service to your prospects without being too ‘sales-y”.
PITCH
Create personalized campaigns and follow-up messages with the necessary information for your prospects. Close the sale with clear and explicit communication, skilled presence, and documentation.
SELL
Deliver your product or service on time, follow through when required, and go the extra mile by delighting your customer with any additional value that you can provide them with.
BOWL OVER
