Lifecycle and Behavioural Email Automation for Ecommerce
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Transcript of Lifecycle and Behavioural Email Automation for Ecommerce
segmentation and targeting.
A scary fact:
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*Forrester Research: 2014 Automated Marketing Report
94% of eCommerce companies still don't segment their customersto send high converting lifecycle email marketing campaigns.
Top 5 reasons why...
“It’s really complicated to set up through our
current platform”
“I can’t get enough time from the IT guys
to implement”
“It’s not a quick win even though we know
it could be.”
“It’s an expensive exercise and we don’t
have enough time”
“It requires skill sets and resourcing we
don’t have internally”
*Forrester Research: 2014 Automated Marketing Report
Our service includes:
127 million in additional revenue generated for our clients.
53 billion lifecycle emails sent and a/b tested.
375 customer segments created.
83 eCommerce companies we’ve worked with...
Our track record
Some sample campaigns
Abandon cart series
Open rate: 33%
Conversion Rate: 12%Revenue Uplift: 2.5% Revenue Uplift: 4.3%Revenue Uplift: 7.6%
Open rate: 54%
Conversion Rate: 27%
Open rate: 42%
Conversion Rate: 19%
Post purchase campaignsRetention campaigns
Don't take our word for it...
started...STEP
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STEP
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Send SmartMail Now!
w. www.smartmail.io
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