Life swap presentation - 20120404
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LifeSwap A marketplace for job experiences Places our team has studied and worked
description
TheLifeSwap - A Marketplace for Life Experiences
Transcript of Life swap presentation - 20120404
LifeSwapA marketplace for job experiences
Places our team has studied and worked
2+Our Team
Bastiaan Janmaat From the Netherlands Stanford MBA 2013 Previously in Goldman Sachs’ PE/VC group (London, UK)
Jack Dubie From Vermont Stanford BS & MS in Computer Science 2013 Founder of Patron Apps, intern at Orchestra, Stanford CS course advisor
Mikael Hamaoui From France Tulane BA 2007 Left JP Morgan for LifeSwap in March, moving to Palo Alto
Advisor: Mike Dorsey From Texas Stanford MS-MBA 2011 Serial entrepreneur, founder of FounderSoup
Diverse, balanced, qualified, and hungry
3+Problem = the Job MarketThree big problems with our jobs and how we get them:
People want a glimpse of others’ lives and jobs
Students make uninformed career decisions
Blue-collar workers are bored and unengaged
4+Solution = LifeSwapThe Airbnb of job experiences
People want a glimpse of others’ lives and jobs
Students make uninformed career decisions
Blue-collar workers are bored and unengaged
Mini-immersions: shadow someone in their job for a day
Student immersions: check out a company for a day before committing
Blue-collar swaps: trade places with someone in a different city for a week or two
5+The world is your oyster…What job have you always wanted to experience?
Mini-immersions: shadow someone in their job for a day
Student immersions: check out a company for a day before committing
Blue-collar swaps: trade places with someone in a different city for a week or two
An accountant can go shadow a baker for a morning, and learn to bake croissants.
A college senior can shadow a McKinsey consultant or an advertising executive for a day.
A Starbucks barista in SF can swap jobs and apartments with a Starbucks barista in Manhattan for 3 weeks.
6+Lean Start-up – getting things doneWe are prototyping offerings on TheLifeSwap.com
7+Lean Start-up – getting things doneWe are prototyping offerings on TheLifeSwap.com
+ 8
Our market: anyone who wants to experience a different job or city
There are no competitors, only substitutes:
Market Size Competition
For Mini-immersions: Non-job related experiences (e.g. Vayable, Kijubi, Sidetour, etc). Reality TV. For Student immersions: Internships. Job fairs. Online resources. Vault.com.
For Blue-collar swaps: Corporate job rotation schemes. Vacation (?)
Ultimate goal: to empower anyone that’s curious about a specific adventure, location, or job to experience it
Our first customers agreed to pay $50 for half-day immersions (e.g. in a bakery). Our cut will be at least 25% of that.
Everyone between 18-65 should do at least one LifeSwap per year. Assume we reach only 5% penetration.
62% * 310m *5% * $50 * 25% = $120m.
9+Our Plan…We are pretotypers, hackers, do-ers
Jan Feb Mar Apr May Jun Jul Aug Sep
Already done Assembled stellar team Built website Earned first revenue:
$50. For a LifeSwap experience with a bakery in SF.
Signed up five corporate hosts, including: (1) Josey Baker’s bakery in SF (2) Goody Silverstein; advertising agency(3) Webb Ranch Farm (including harvesting and farmer’s market experiences).
Before summer Incorporate Rapidly prototype:
benefit from acceptance into Stanford’s Launchpad class.
Pilot >50 swaps: we are going to hack this the same way the AirBnB founders went door to door to garner their first users.
Develop website further: allow basic registration, communication, and photo uploading.
This summer Execute 500 swaps Onboard 100 partners
to offer 1-day experiences (bakers, breweries, law firms)
Further develop our web presence: empower user registration and feedback, social network integration, and marketplace features.
Produce viral videos and tools for swappers to publicize their experiences
