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Transcript of LIFE ONLINE The internet: Enhancing work & play 3.24.06 Lee Rainie Computers in Libraries - 2006...
LIFE ONLINEThe internet: Enhancing work & play
3.24.06Lee RainieComputers in Libraries - 2006Washington, D.C.
March 24, 2006 2Life Online
Who’s blogging this?
Writings of a Loud Librarian
Indiana Librarian Marissa Priddis
http://theloudlibrarian.net/2005/10/monterey-learning-stuff.html
March 24, 2006 3Life Online
“Rainie was funny, at ease, informative and we found
ourselves do a lot of ‘Huh...I didn't know that’ during his speech.
Very, very cool.”
March 24, 2006 4Life Online
“I've long been a fan of …Pew's reports, and wish we had something that comprehensive and ongoing in
the UK….Pew's ongoing and in-depth analysis of this space is a truly
marvelous resource that could usefully be emulated outside the US.”
March 24, 2006 5Life Online
Who’s blogging this?
Stephen Downes
Stephen’s Web
http://www.educause.edu/content.asp?page_id=666&ID=ECR0509&bhcp=1
March 24, 2006 6Life Online
“Good crisp presentation … backed with some actual research and drawing out the implications for educators, a list of which should be posted on the wall of
every school ….”
March 24, 2006 7Life Online
“He’s a lot older than I imagined.”--------------------
“Looks like a typical Foundation suit.”
March 24, 2006 9Life Online
Reality 1Millennials are a distinct age cohort, according to
many measures of generational behavior and
attitude
March 24, 2006 10Life Online
The Millennials (born 1982-2000)
The biggest and most diverse generation in American history36% of total population; 31% minority
Special
Sheltered
Confident
Team-oriented
Achieving
Pressured
Conventional
Tech-embracing
Neil Howe and William Strauss, Millennials Rising, Vintage, 2000Doug Levin, Research Director, Cable in the Classroom
March 24, 2006 11Life Online
Reality 2
Millennials are immersed in world of media and
gadgets
March 24, 2006 12Life Online
Kaiser Family Foundation, Generation M, March 2005
82
46
87
March 24, 2006 13Life Online
Home media ecology - 1975Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-track
broadcast TV radio
broadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phone
paper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
March 24, 2006 14Life Online
Home media ecology – nowProduct Route to home Display Local storage
cable VCRTV stations phone/DSL TVInfo wireless radio DVD“Daily me” broadcast TV PC Web-based storage content iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storageLocal news mail headphones CD/CD-ROMContent from express delivery pager individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery phone cable boxRadio stations PDA/Palm game console
game console paperSatellite radio non-electronic storage sticks/disks
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
March 24, 2006 15Life Online
Reality 3
Their technology is mobile
March 24, 2006 16Life Online
Kaiser Family Foundation, Generation M, March 2005
37
26
45
March 24, 2006 17Life Online
Reality 4
The internet plays a special role in their
world
March 24, 2006 18Life Online
Download music – 51%Share own creations – 33%
1919
2222
2630313133
3843
515557
7576
8184
89
0 20 40 60 80 100
Create a blogRemix and share f iles
Look for info that’s hard to discussCreate w eb pages
Religious/spiritual infoJob info
Health infoDow nload videos
Share their ow n creationsRead blogs
Buy productsDow nload music
Seek political new sHunt for schools
Use IMGet new s
Play online gamesInfo about about movies, TV
Use emailPe
rcen
tage
of i
nter
net u
sers
Activities of young greatly outpace their eldersActivities of young are not as great as their elders
March 24, 2006 19Life Online
33% of online teens share their own creations online, such as artwork, photos, stories, or videos
March 24, 2006 20Life Online
32% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments
March 24, 2006 21Life Online
22% report keeping their own personal webpage
March 24, 2006 22Life Online
19% have created their own online journal or blog
March 24, 2006 23Life Online
19% say they remix content they find online into their own artistic creations
March 24, 2006 24Life Online
Steve Bartman’s journey
March 24, 2006 25Life Online
Reality 5
They are multi-taskers
March 24, 2006 26Life Online
Kaiser Family Foundation, Generation M, March 2005
March 24, 2006 27Life Online
Kaiser Family Foundation, Generation M, March 2005
March 24, 2006 28Life Online
Reality 6
Millennials are often unaware of and indifferent
to the consequences of their use of technology
• 51% download music files• 31% download video• 19% take material and remix and share it
------------------------------------------------------------------------------• 75% agree: “Music downloading and file-sharing is
so easy to do, it’s unrealistic to expect people not to do it “
• 66% agree: “As long as people are still buying music and movies, it’s okay if they download or share some things for free.“
• 55% say they do not care much whether what they download is copyrighted or not
March 24, 2006 30Life Online
Reality 7
Their (our) technology world will change
radically in the next decade
March 24, 2006 31Life Online
The J-curve laws
• Computing power doubles every 18 months – Moore’s law
• Communications power doubles every 9 months with improvements in fiber optics and compression – Gilder’s law– Spectrum power is enhanced with efficiency
improvements in spectrum allocation and use• Storage power doubles every 12 months – disk
law
March 24, 2006 32Life Online
Chris Anderson bookAmazon, Rhapsody/iTunes, Netflix
Tra
ffic
Content
March 24, 2006 33Life Online
Reality 8
The way they approach learning and research
tasks will be shaped by their new techno-world
March 24, 2006 34Life Online
Thank you!
Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
202-419-4500