Photo by James Cridland, used under Creative Commons licence.

Life on the post-social web

The end of viral (finally)

Number of visits to information sources before decision to purchase.

2013: Start of a new era, that will see the gradual disappearance of promotion, in favor of information.

(source : recherche Google)

2010 2011

5.3

10.8

Curation (a combat sport)

Whether automated curation (EdgeRank), or manual, there are many obstacles facing brands who are:

too noisy

intrusive

delivering irrelevant content

I don’t want to talkto a logo anymore

Putting faces to brands or organizations

Humanizing interaction

Appreciating your best individual contributors

Encouraging other contributors to maintain their interest

Providing training

Personalization / Segmentation

Emergence of tools that will allow you to reach your audience with a personalized message, at the right time, in the right context: automated one-to-one communication.

Always more visual content

Always more visual content

Visual content continues its growth, and we will need to pay more attention to platforms such as Instagram.

A form of content that requires no text

Show your organization from behind the scenes in an entertaining way

Facebook: How will Instagram be used in the medium term?

Vine : passing fad or real trend?

What to do?

Back tosimplicity

Photo by David Noah, used under Creative Commons licence.

Peoplefirst,brandsecond

Exemple

Photo by Francis Mckee, used under Creative Commons licence.

Communication by customers students

60% to make you laugh 30% to inspire you10% to sell product

Content marketing is the only marketing that is left.

Seth Godin

“I am increasingly of the opinion that the best way to mastermind social media is to make awesome things and be a generous person.”

@garbados