LIFE OF RILEY - Constant...

NEW! BLEND SALT MOUSSE 200 MLKeune has expanded its newest retail line, BLEND with an amazing new mousse. This body-building product lifts, texturizes and volumizes even ultra-fine hair. Perfect for creating effortlessly sexy, big hair and rough, tousled natural waves and curls.

BUY 1, GET 1 FREE!$12.00Salon Value $24.00 • #970323003

STOCK YOUR BACKBAR!TINTA COLOR CARE LITERS

Purchase 1 liter of Tinta Color Care Shampoo and receive 1 liter of Tinta Color Care

Conditioner FREE!$30.00

Salon Value $63.50 • #970323002

FREE TINTA/SEMI SWATCH CHART

Purchase 48 tubes of Tinta Color and/orSemi Color and receive a Combination

Swatch Chart FREE! $79.00 value

$309.60-$348.00Salon Value $388.60-$427.0 #23052217 Swatch Chart

NEW COLOR COLLECTIONNEW DAWN

This collection features five bright, fresh colors ranging from natural tints to bold statement colors. The five colors featured on our latest Combination

Swatch Chart, include:

CONFIDENT COPPERTinta Color 9.04

FEARLESS LILACSemi Lilac

FIRED UP VIOLETTinta Color 7.77

UPBEAT BEIGESemi Color 7.18

DARING DARK BLONDESemi Color 6.19

A BETTER WAY TO BONDGo light and bright, bold and beautiful — all without surrendering the integrity of your client’s hair. Professional treatments no longer have to come with the compromise of dried and fried strands. Keune’s Bond Fusion is a truly revolutionary, premium bond booster that redefines the category and is compatible with all hair types.

Purchase 1 Bond Fusion Salon Kit and receive 1 tub of Keune Magic Blonde Bleach + 12 Phase 3 Recharge retail products FREE!$185.00Salon Value $354.00 • #970323001

12FULL-SIZE

FREE!Not available in North Carolina, South Carolina, Louisiana, Tennessee and Illinois.

FREEFREE

FREE

TINTA COLOR CARETo provide you the best care and color protection after coloring, Keune integrated the finest ingredients out of our Tinta coloring products into the new Keune Tinta Color Care Shampoo and Conditioner.

Purchase 12 Tinta Color Care Shampoos 300 ml (SRP $27) and receive 12 Tinta Color Care Conditioners 250 ml (SRP $29) FREE!$162.00Salon Value $399.50 • #970123003

SAVE 52%

2 MARCH/APRIL 2017Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities.

MARCH/APRIL 2017727.865.4145 | Toll Free 1.855.745.3950 | Order via email [email protected]

Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities.

3

FREEBLEND BARHOLDS ALL 14 SKUS

WHAT’S YOUR BLEND? Celebrate your individuality! Fashioned for the modern muse,

style chameleon and free spirit, the Keune BLEND line sparks creativity with endless mix-and-match hair styling options that let you work with texture, hold, and shine — create your own custom blend. What are you in the mood for today? Mess it

up, mold it, smooth it down, crunch it, twist it or make it stand straight up. Just play, here’s no wrong answer. From

clay to dry shampoo to volume powder, BLEND is a top-shelf hair mixology kit with extreme performance

power and a multi-vitamin complex to keep hair healthy. Shake up a heady cocktail that’s 100 percent you.

BLEND INTROPurchase 10 sets of all 14 BLEND SKUs and get two of each SKU FREE.

*In addition, receive FREE: 48 De-Frizz Sachets, 5 ml48 Gel Sachets, 5 ml48 Shape Sachets, 5 ml1 Merchandising Kit1 BLEND Bar (valued at $450.00)1 In-salon Education Class (valued at $550.00)

$1,680.00Salon Value $3,210.00#970123002

52% SAVINGS

Not available in North Carolina, South Carolina, Louisiana, Tennessee and Illinois.

2+1 PROMOTIONPurchase two sets of all 14 BLEND SKUs, and receive the third set FREE.$336.00Salon Value $504.00#970123001

33% SAVINGS

SALON TRIAL PACKThe salon trial pack is the perfect introduction to the NEW BLEND line. Includes De-frizz, 75 ml; Gel, 75 ml; Prep Spray, 150 ml; Shape, 75 ml; Volume Powder, 7 g; Inspiration Magazine; Consumer Leaflet

$45.00Salon Value $60.00#770123001

25% SAVINGS

PURCHASE2 Revolution NEON Atomic Yellow2 Revolution NEON Dynamic Orange2 Revolution NEON Electric Red2 Revolution NEON Shocking Green2 Revolution NEON Crazy Blue2 Revolution NEON Sexy Magenta2 Revolution NEON Eccentric Pink

RECEIVE AS GIFT1 Revolution NEON Wall/Window Decal 1 Revolution Color Ring1 Revolution Pantone 1 Revolution Brochure

$91.00Salon Value $151.00#970301002

SAVE 40%

PURCHASE24 Color Tubes of EOC Cube or Color Wear mix & match

RECEIVE AS GIFT #9703010011 Alfaparf Milano Technical Book 1 Officina Del Colore Chart 1 Brush1 Bowl1 Officina Del Colore Mirror Cling

$171.60Salon Value $245.60

SAVE 30%

OFFICINA DEL COLORE

Not available in the following Florida counties: Dade, Broward and Palm Beach. Not available in Louisiana, Tennessee and Illinois.

N E O N7 NEW ULTRA CRAZY

C O L O R STHAT YOU CAN NO LONGER LIVE WITHOUT!

NEW

TECHNICAL BOOK

NEW




5


Iconic Cream16.9 oz.

#0104331

Suprememask

16.9 oz. #0104317

Curly/Wavy hair duo

#970301011

Long/Straighthair duo

#970301012

Coloredhair duo

#970301013

MythicShampoo33.8 oz.

#0104263

Epic Conditioner

33.8 oz. #0104294

GloriousShampoo33.8 oz.

#0104270

PURCHASE3 Pigments Colors (your choice)

RECEIVE AS GIFT1 Pigments Shampoo (your choice) 1 Pigments Mask (your choice)

$54.00Salon Value $89.00

SAVE 39%

BUY 2, GET 1 FREE! (same item)

CHOOSE FROM SALE VALUE#970301008 Scalp Energizing Lotion .................$58.00 $87.00#970301009 Scalp Energizing Shampoo ........$25.00 $37.50 #970301010 Scalp Revitalizing Elixir ...................$44.00 $66.00

SAVE 33%

PURCHASE1 Bond Rebuilder2 Scalp/Fiber Restorer

RECEIVE AS GIFT1 Scalp Protector 12x13ml1 Hair Supporters Wall Chart

$78.00Salon Value $121.00 #970301014

SAVE 36%

Colors Everything

$15.00 per duoSalon Value $21.00

SAVE 29%Buy any product at $9.49 each

Salon Value Up To $16.50

Join Pigments Facebook Public Group:

#PigmentsmaniaUS

SEMI DI LINO SCALPSEMI DI LINO SPRING BREAK BACK BAR DUO$30.00 per duoSalon Value $44.00

SAVE 31%

DISCIPLINEShampoo 33.81 oz.

Mask 16.9 oz.#970301007

VOLUMEShampoo 33.81 oz.

Conditioner 33.81 oz.#970301006

RECONSTRUCTIONShampoo 33.81 oz.

Mask 16.9 oz.#970301005

DIAMONDShampoo 33.81 oz.

Conditioner 33.81 oz.#970301003

MOISTUREShampoo 33.81 oz.

Leave-In Conditioner 33.81 oz.#970301004

FREE


90 TUBES OFFERPURCHASE90 EOC Cube, Color Wear or Thermae Spa Tubes 2.05 oz.RECEIVE FREE2 of each Semi Di Lino Retail Products (24 total)Illuminating Shampoo 250mlIlluminating Conditioner 250mlIlluminating Mask 200mlNutritive Shampoo 250mlNutritive Leave-in Conditioner 250mlNutritive Mask 200mlReparative Shampoo 250mlReparative Mask 200mlMagnifying Shampoo 250mlMagnifying Conditioner 250mlFrizz Control Shampoo 250mlFrizz Control Butter Mask 200ml

12 of each 72 SDL Sachets $240.00 valueDiamond Shampoo & Conditioner Moisture Shampoo & Mask Reconstruction Shampoo & Mask

$643.50Salon Value $905.10#970301015 FREE Goods

SAVE 29%

60 TUBES OFFERPURCHASE60 EOC Cube, Color Wear or Thermae Spa Tubes 2.05 oz.RECEIVE FREE1 of each Semi Di Lino Retail Products (12 total)Illuminating Shampoo 250mlIlluminating Conditioner 250mlIlluminating Mask 200mlNutritive Shampoo 250mlNutritive Leave-in Conditioner 250mlNutritive Mask 200mlReparative Shampoo 250mlReparative Mask 200mlMagnifying Shampoo 250mlMagnifying Conditioner 250mlFrizz Control Shampoo 250mlFrizz Control Butter Mask 200ml

9 of each 54 SDL Sachets $120.00 valueDiamond Shampoo & Conditioner Moisture Shampoo & Mask Reconstruction Shampoo & Mask

$429.00Salon Value $565.20#970301016 FREE Goods

SAVE 24%

BUY 6, GET 6 FREE!EQ. SUPERMECHES+ BLEACHCHOOSE FROM (MIX & MATCH)#0107343 VASO#0103499 High Lift#0109699 No Ammonia#0106177 Fast Cream

$150.00Salon Value $300,00

SAVE 50%

BUY MORE, SAVE MORE!SAVE UP TO 33%

DIAMOND CRISTALLI LIQUIDBUY 3, GET 1 FREE! (same item)

#970301040 30ml ..........$45.00 Salon Value $60.00 #970301018 50ml ..........$57.00 Salon Value $76.00


#970301017 30ml ..........$180.00 Salon Value $270.00#970301019 50ml ..........$228.00 Salon Value $342.00

DIAMOND ALL-IN-1 FLUIDBUY 3, GET 1 FREE!#970301020 125ml .......$33.00 Salon Value $44.00

BUY 12, GET 6 FREE!#970301021 125ml .......$132.00 Salon Value $198.00

DIAMOND CRISTALLI SPRAYBUY 3, GET 1 FREE!#970301022 125ml .......$33.00 Salon Value $44.00


SEMI DI LINO STYLINGBUY 3, GET 1 FREE! (same item)

CHOOSE FROM#970301024 Illuminating Strong Hairspray 10.6 oz. #970301026 Illuminating Extra Strong Hairspray 10.6 oz. #970301028 Illuminating Regular Mousse 8.45 oz. #970301030 Illuminating Strong Mousse 8.45 oz. #970301032 Illuminating Thermal Protector 4.22 oz. #970301034 Illuminating Polish 1.69 oz.$33.00 Salon Value $44.00


CHOOSE FROM#970301025 Illuminating Strong Hairspray 10.6 oz. #970301027 Illuminating Extra Strong Hairspray 10.6 oz. #970301029 Illuminating Regular Mousse 8.45 oz. #970301031 Illuminating Strong Mousse 8.45 oz. #970301033 Illuminating Thermal Protector 4.22 oz. #970301035 Illuminating Polish 1.69 oz.$132.00 Salon Value $198.00

MARCH & APRIL

MARCH ONLY




7

DIAMOND ALL-IN-1 FLUIDBUY 3, GET 1 FREE!#970301020 125ml .......$33.00 Salon Value $44.00


DIAMOND CRISTALLI SPRAYBUY 3, GET 1 FREE!#970301022 125ml .......$33.00 Salon Value $44.00


20% OFF RECELL HAIR RECONSTRUCTOR KIT$6.40Salon Value $8.00 #3201227

Purchase a Tressa Professional Shampoo 13.5 oz., get the matching Conditioner 13.5 oz. 50% OFF! CHOOSE FROM#970332014 Blonde Miracle #970332015 Clarifying#970332016 Quenching#970332017 Replenishing#970332018 Smooth Operator #970332019 Volume


25% OFFSTYLING AIDSCHOOSE FROM SALE VALUE#3200816 Aglaze Forming Gel 8.5 oz. ............$5.62 $7.50 #3202483 Brace Gel 8.5 oz. .....................................$6.00 $8.00 #3203067 Perk-It Curl Enhancer 8.5 oz. ........$5.62 $7.50 #3202476 Root Lifter 8.5 oz. ....................................$6.00 $8.00 #3200809 Supplex Styling Lotion 8.5 oz. .....$5.62 $7.50 #3209773 Texturizing Paste 4 oz. .......................$5.25 $7.50 #3202469 Volumizing Foam 8.5 oz. ...................$6.00 $8.00

Purchase 1 Watercolors DD Intense Color & get an Individual Application Lightener FREE! CHOOSE FROM#970332003 Aruba Aqua w/lightener #970332004 Blue Spruce w/lightener#970332005 Fire Orange w/lightener#970332006 Plum Fuschia w/lightener #970332007 Real Red w/lightener#970332008 Royal Grape w/lightener#970332009 Sparkling Rose w/lightener #970332010 Tropical Green w/lightener#970332011 True Teal w/lightener#970332012 Violet Blue w/lightener

$7.95 eachSalon Value $9.95

FREE

Purchase a Watercolors Violet Washe Shampoo 8.5 oz. and get a Clear Color Extending Conditioner 8.5 oz. 50% OFF!

$15.00Salon Value $20.00 #970332002

PURCHASE A LITER OF COLOR STAIN REMOVER, GET AN 8 OZ. FREE!$19.99Salon Value $28.99 #970332001

PURCHASE 1 OF EACH SHADE OF WATERCOLORS ROOT CONCEALERS

SAVE 25%$44.77

Salon Value $59.70 • #970332013 FREE

10% OFFWATERCOLORS ROOT CONCEALERS 2 OZ.CHOOSE FROM#3203107 Brown #3203091 Blonde #3203110 Dark Brown


#3203114 Red #3203695 Copper #3203688 Platinum

PUCK OFFBUY ANY PIG + 50% OFF SHAMPOOPURCHASE1 Any PIG SIZED POMADE 4 oz.1 Daily Shampoo 11.83 oz. 50% OFF

CHOOSE FROM SALE VALUE#970329601 Red ........................$11.49 $15.48#970329602 Green ...................$11.49 $15.48#970329603 Pink .........................$11.99 $15.98#970329604 Blue ........................$11.99 $15.98#970329605 Fiber.......................$12.49 $16.48#970329600 Clay ......................$12.49 $16.48

THE HOGPURCHASE4 Red Pigs 4 oz.4 Blue Pigs 4 oz.4 Green Pigs 4 oz.4 Pink Pigs 4 oz.4 Fiber Pigs 4 oz.4 Clay Matte Pigs 4 oz.4 Daily Shampoo, Scrub Shampoo and Daily Conditioner 11.83 oz.4 Grooming Tonics and Hair Tonics 11.83 oz.4 Beard Balm 1.3 oz.4 Beard Foam 2.36 oz.4 Aftershave 3.38 oz.

RECEIVE FREE1 POP Kit1 Barber Pole Display1 Daily Shampoo Backbar Liter w/Pump1 Scrub Shampoo Backbar Liter1 Daily Conditioner Backbar Liter w/Pump1 Schorem 10 Signature Haircuts DVD1 Barbershop Classics Poster1 Signature Haircuts Poster1 OPEN/CLOSE Sign1 Window Sticker1 Stache Tray1 Scumclass Voucher $75.00 Value

$425.00Salon Value $708.04 • #2962701

BEARD BOXPURCHASE3 Beard Balm 1.3 oz.3 Beard Foam 2.36 oz.3 Aftershave 3.38 oz.

RECEIVE FREE1 POP Kit1 Beard Balm 1.3 oz.1 Beard Foam 2.36 oz.1 Aftershave 3.38 oz.

$49.95Salon Value $71.84 • #2966269

LARD BOXPURCHASE2 Green Pigs 4 oz.2 Pink Pigs 4 oz.2 Fiber Pigs 4 oz.2 Clay Matte Pigs 4 oz.2 Hair Tonics 11.83 oz.

RECEIVE FREE1 POP Kit1 Pink Hog 12 oz.1 Fiber Hog 12 oz.1 Window Sticker1 50% OFF Scumclass Voucher $37.50 Value

$99.00Salon Value $142.00 • #2966290

GREAT CAPERFEATURING THE DYNAMIC DUO

SUPER BARBER CAPE• Full sized, relaxed fit & comfortable• Waterproof and lightweight• Cloth clip required to secure cape• Made of poly cotton material• Reuzel embroidered patch

$24.00#2966238

SUPER SALON CAPE• Neoprene neckband for comfort & secure seal• Waterproof and lightweight• Fully adjustable / snap fit (From pencil-hog sized necks)• Made of nylon material• Reuzel silkscreened graphics

$20.00#2966221 GROOM BOX

PURCHASE2 Red Pigs 4 oz.2 Blue Pigs 4 oz.2 Daily Shampoo 11.83 oz. 2 Scrub Shampoo 11.83 oz. 2 Daily Conditioner 11.83 oz. 2 Grooming Tonics 11.83 oz.

RECEIVE FREE 1 POP Kit1 Daily Shampoo 33.81 oz.1 Scrub Shampoo 33.81 oz.1 Daily Conditioner 33.81 oz.1 Window Sticker1 50% OFF Scumclass Voucher $37.50 Value

$98.88Salon Value $144.32 • #2966283

FREE SCUMCLASS VOUCHER $75.00 VALUE

MENS ESSENTIALS




9

18.21 Man Made not available in Louisiana.

MENS ESSENTIALS

SALON OPENER BUNDLE 2017PURCHASE 5 Man Made Wash 18 oz. 5 Pomade 2 oz. 5 Paste 2 oz. 5 Clay 2 oz. 5 Hairspray 10 oz.RECEIVE FREE1 Man Made Wash 18 oz. 1 Pomade 2 oz. 1 Paste 2 oz. 1 Clay 2 oz. 1 Hairspray 10 oz.1 Cutting Cape

$299.00Salon Value $395.00 #970124401***

FREE

SWEET TOBACCO SPIRITS 3.4 OZ.

$40.00 #2440001


CHOOSE FROM #970324401 Man Made Wash 18 oz. 6 & 1 FREE#970324402 Clay 2 oz. 6 & 1 FREE #970324403 Pomade 2 oz. 6 & 1 FREE #970324404 Paste 2 oz. 6 & 1 FREE #970324405 Hairspray 10 oz. 6 & 1 FREE

$72.00 deal of 7Salon Value $84.00

We are 18.21 Man Made.We support the Society of Men with

meticulously crafted, premium grooming

provisions. We pledge our dedication

to Spoil Him with the finest masculine

grooming experience available and to

create new revenue opportunities for salon

professionals. Don't take any wooden

nickels. Choose 18.21 Man Made.

BUY 3, GET 1 FREE + RECEIVE A FREE PACKETTE!Each spray features a hangtag calling out 25% OFF and includes a FREE SuperRich® Split Ends Mender Packette! Pass the savings along to clients and get them hooked on a new product!

CHOOSE FROMHumidityRx® Anti-Frizz Weatherproof Spray 5 oz.

$43.50Salon Value $61.00#970306509 WickedGood® Weightless Shine Spray 5.2 oz.

$40.50 Salon Value $57.00 #970306510

TextureCharge® Color Protect Texture + Finishing Spray 6.7 oz.

$48.00 Salon Value $67.00 #970306508

SAVE UP TO 29%

GET THE LOOK NYFW ‘SOFT REBEL’ STYLING KIT ACHIEVE PRABAL GURUNG’S NEW YORK

FASHION WEEK LOOKS WITH COLORPROOF!

INCLUDESClearItUp® Detox Shampoo 10.1 oz.RadicallySmooth® Anti-Frizz Serum 5.1 oz.IronMaster™ Color & Heat Protecting Setting Spray 6.7 oz.TextureCharge® Color Protect Texture + Finishing Spray 6.7 oz.HardCore® Epic Hold Color Protect Hairspray 9 oz. Plus Get the Look of Prabal Gurung Spring 2017 BrochureAnd a ColorProof Reusable Mesh Bag

$73.60Salon Value $92.00 #770306513

SAVE 20%

SAVE 25% HAIR RITUAL TRIOS TREAT YOURSELF TO AWARD-WINNING COLOR PROTECTION

BUY 4 RETAIL, GET 1 PROSIZE 25.4 OZ. OF THE SAME FREE!

BUY 2, GET 1 FREE: HEATPROOF® & PLUSHLOCKS®!PURCHASE2 PlushLocks® Leave-In Smooth 6.7 oz.RECEIVE FREE1 PlushLocks® Leave-In Smooth 6.7 oz.

$30.00 Salon Value $45.00 #970306511

SAVE 20%

PURCHASE2 HeatProof® Anti-Frizz Blow Dry Crème 6.7 oz.RECEIVE FREE1 HeatProof® Anti-Frizz Blow Dry Crème 6.7 oz.

$32.00 Salon Value $48.00 #970306512

SAVE 20%

#970306506 CrazySmooth® Anti-Frizz Shampoo #970306507 CrazySmooth® Anti-Frizz Condition


SAVE UP TO 34%

HEALING RITUAL INCLUDES1 Baobab Heal & Repair® Shampoo 8.5 oz.1 Baobab Heal & Repair® Condition 8.5 oz.1 Baobab Heal & Repair® Leave-In Treatment 5.1 oz.And a ColorProof Reusable Clear Tote Bag

$54.00 Salon Value $72.00#770306503

BLONDE RITUAL INCLUDES1 SignatureBlonde™ Violet Shampoo 10.1 oz.1 SignatureBlonde™ Violet Condition 8.5 oz.1 SignatureBlonde™ Restorative Filler 6.7 oz.And a ColorProof Reusable Clear Tote Bag

$46.88Salon Value $62.50#770306504

SMOOTH RITUAL INCLUDES1 CrazySmooth® Anti-Frizz Shampoo 10.1 oz.1 CrazySmooth® Anti-Frizz Condition 8.5 oz.1 CrazySmooth® Extreme Shine Treatment Oil 1.7 oz.And a ColorProof Reusable Clear Tote Bag

$40.50 Salon Value $54.00#770306501

CURL RITUAL INCLUDES1 TruCurl® Curl Perfecting Shampoo 10.1 oz.1 TruCurl® Curl Perfecting Condition 8.5 oz.1 TruCurl® Anti-Frizz Oil 1.7 oz.And a ColorProof Reusable Clear Tote Bag

$40.50 Salon Value $54.00#770306502

FREEFREE

ColorProof available only in Florida with the exception of the Panhandle. Also available in Louisiana. Not available in Illinois.

CHOOSE FROM#970306501 SuperRich® Moisture Shampoo #970306502 SuperRich® Moisture Condition #970306503 SuperPlump® Volumizing Shampoo #970306504 SuperPlump® Volumizing Condition #970306505 ClearItUp® Detox Shampoo





11

COUNTER DISPLAYINCLUDES6 Nourishing Moisture Oil Treatment 1 oz. 3 Weightless Moisture Shampoo 10 oz.3 Weightless Moisture Conditioner 10 oz. 3 Nourishing Moisture Shampoo 10 oz.3 Nourishing Moisture Conditioner 10 oz.2 Ultra Rich Moisture Shampoo 10 oz. 2 Ultra Rich Moisture Conditioner 10 oz.2 Blow Dry Lotion 6.7 oz. 2 Style Extend Dry Shampoo 5 oz. 2 Foaming Volumizer 6 oz. 2 Tousled Texture Finishing Spray 8.5 oz. 2 Texturizing Salt Spray 4.2 oz. 1 Coupon for Shears ($250 Off)6 Consumer Brochures

$249.99#2432706

Purchase a Weightless Moisture Dry Oil Micro Mist 5 oz., get a 1.5 oz. FREE! $15.98Salon Value $21.46#970324302

SMOOTHING SHAMPOO AND CONDITIONERSmoothing Shampoo gently cleanses while providing optimal softness and shine. It tames dry, tired strands for frizz-free, sleek styles. Hair is left feeling healthy and smooth without weigh down.

Smoothing Conditioner replenishes and detangles, providing hydration to unruly hair. This formula nourishes and hydrates for sleek, manageable hair. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.CHOOSE FROM#2436405 Shampoo 8.45 oz.#2436412 Conditioner 8.45 oz.

$6.99 eachSalon Value Up To $8.00

DAILY MAINTENANCE STARTER KITINCLUDES1 Daily Shampoo 8.45 oz.1 Daily Conditioner 8.45 oz.1 Restorative Scalp Serum 2 oz.

$20.00#2436537

AT HOME SYSTEM KIT GENTLE VOLUMEINCLUDES1 Gentle Volume Shampoo 8.45 oz. 1 Gentle Volume Conditioner 8.45 oz. 1 Restorative Scalp Serum 2 oz. 1 Scalp Stimulating Brush

$27.50#2436351

AT HOME SYSTEM KIT FORTIFYINGINCLUDES1 Fortifying Shampoo 8.45 oz. 1 Fortifying Conditioner 8.45 oz. 1 Restorative Scalp Serum 2 oz. 1 Scalp Stimulating Brush

$27.50#2436344

Purchase a Curl Enhancing Spray 8 oz. and get a Nourishing Moisture Oil Treatment 1 oz. FREE!$9.98Salon Value $16.96 #970324301

BACKBAR MASQUES & OILSINCLUDES1 Nourishing Moisture Masque 8 oz. 3 Nourishing Moisture Masque 2 oz.3 Nourishing Moisture Oil Treatment 1 oz. 1 Ultra Rich Moisture Masque 8 oz. 3 Ultra Rich Moisture Masque 2 oz.3 Ultra Rich Moisture Oil Treatment 1 oz.1 Tent Card1 Color/Masque Bowl1 Color/Masque Brush1 FREE Nourishing Moisture Oil Treatment 4.2 oz. 1 FREE Ultra Rich Moisture Oil Treatment 4.2 oz.

$100.00Salon Value $153.80 #770324301

FREE FREE

MARCH ONLYWhile supplies last.

Purchase a Hydrating Ritual and receive a Sublime Hold Hairspray

1.5 oz. FREE! $6.00 value


#970329201

Purchase a Volume Ritual and receive a Sublime Hold Hairspray 1.5 oz. FREE! $6.00 value

$34.40Salon Value $40.40#970329202

Purchase a Travel Ritual and receive a Replenishing Hair

Cleanser 3 oz. FREE! $6.00 value


#970329203

MARCH & APRILPurchase 2 Opulent Volume Spray

4 oz. at a SPEICAL PRICE OF $20.00 reg. price $28.00

and get an Opulent Volume Shampoo 3 oz. FREE! $6.00 value


#970329204

FREE

Purchase any 2 retail size Pai-Shau products and receive a travel size Pai-Shau product FREE! CHOOSE FROM THESE TRAVEL SIZES#2925278 Imperial Hold Hairspray 1.5 oz. #2925261 Sublime Hold Hairspray 1.5 oz.#2925292 Royal Abundance Mousse 1.5 oz.

FREE

FREE

FREE

FREE

Mitch Stone not available in Louisiana.

SPRING TIME SAVINGS 456 LUSTRE 8.5 OZ. BUY 5, GET 1 FREE!CHOOSE FROM#970326001 Shampoo#970326002 Conditioner


X-TENDER 6 OZ.BUY 3, GET 1 FREE!Repairs, hydrates and refreshes hair extensions

$36.00Salon Value $48.00#970326003

FREE

FREE

FREE

NEW! DRY TEXTURE SPRAY & HAIR FRAGRANCE 8.5 OZ.Adds amazing volume and texture to any style

$10.50Salon Value $14.00 #2600027

NEW

SAVE OVER 20% AGADIR MEN’S SUPPLIESCHOOSE FROM SALE VALUE#0052560 Hair & Body Wash 17 oz. ..................................................$9.50 $12.00#0052577 Firm Hold Gel 6.7 oz. ............................................................$8.00 $10.00#0052546 Fiber Texturizer 3 oz. ...........................................................$9.50 $12.00#0052553 Beard Oil 1.5 oz. ........................................................................$12.00 $15.00

SAVE UP TO $2.50

Agadir MEN Products are formulated with OUD WOOD aka Agarwood. Agadir’s high quality formulation with the added benefits of OUD WOOD

will result in well coiffed hair, enthralling body that emits an aura of attraction and success. Oud Oil is on e of the most expensive

natural, raw, material in the world.

NEW




13

POWERLIGHT™ SPEED PRO DRYERSFEATURES• 1875 watt, ultra-lightweight, long-lasting motor• Nanolonic™ Mineral Technology removes frizzies and static• Conditioning Nano Beads provide ultimate hydration, shine and condition


SAVE $40.00#0434443 Black#0434337 White

ONEPASS® 1” PRO STYLING IRONSFEATURES• NanoIonic Mineral conditions hair by smoothing and sealing the hair cuticle• BioCeramic cushioned plates maintain constant heat• Multi-level heat control up to 400ºF• Silicone speed strips provide faster straightening and 3x smoother, shinier hair• Far Infrared Technology allows for quick styling without heat damage

$119.00 eachSalon Value $159.00CHOOSE FROM#0435297 1” Black#0432754 1.5” Black#0430469 1” White

SAVE $40.00

STYLEWINDER® ROTATING STYLING IRONS FEATURES• Patented rotating clamp creates full cascading waves• Dual BioCeramic heaters for fast heat up and constant temperature• Digital temperature control up to 440ºF to accommodate different hair types/conditions• Cool-touch finger grip• 2-hour auto shut off

$69.00 eachSalon Value $89.00CHOOSE FROM#0438878 1” #0438885 1.25”

SALON COST: $9#1652400

POMEGRANATE PERFECTIONMOISTURIZING CURL CREAM

New!

The perfect balance of moisture and hold - for the most defiant curl and ethnic hair types. Your curls and waves

are given instant, touchable definition with all-day frizz-control and humidity protection.

Natural & Organic Ingredients • Natural Lice Preventative IngredientsFree From Paraben, Alcohol, Sulfates & Phthalates • Vegan & Cruelty Free

SALON COST: $20VALUE: $24 | SAVE: 17%#970316501

BUY 2, GET 1, 50% OFFCAKE BATTER CONDITIONERGreat for all hair types and texture and safe for sensitive skin, our nourishing conditioner restores vital moisture and nutrition balance necessary for hair to be silky, soft and tangle free.

SALON COST: $16VALUE: $24 | SAVE: 25%

#970316502

BUY 2, GET 1, FREEGLITTER GUM VOLUMIZING GEL

Delivering long-lasting lift, instant volume and pop of spotlight worthy sparkle, Glam Glitter Gum is famous for

setting styles with its weightless holding power.

Purchase a Thickening Fiber of your choice and a Non-Aerosol Hairspray & FiberHold Spray 6.8 oz. for only

$15.00Salon Value $23.50 #970305504 Black Fibers w/spray #970305505 Dark Brown Fibers w/spray #970305506 Medium Brown Fibers w/spray #970305507 Light Brown Fibers w/spray #970305508 Auburn Fibers w/spray #970305509 Blonde Fibers w/spray #970305510 Gray Fibers w/spray

Purchase 1 Men’s or Women’s ReGrowth Treatment and receive Healthy Hair Follicle Nourisher 2.5 oz. at a SPECIAL PRICE!

$21.00Salon Value $33.50 #970305501 Womens #970305502 Mens

Neuma available to salons in North and South Carolina.

STYLE, SET, & RE-STYLEPURCHASE1 neuControl hairspray® 6.8 oz.RECEIVE FREE1 neuStyling extender® 2.5 oz.

$11.50Salon Value $16.50 • #770328501

SAVE $5.00

NEW & INTENSIFIEDPURCHASE4 neuStyling texturizer® 3.4 oz.RECEIVE FREE2 neuStyling texturizer® 3.4 oz.1 POP Counter TESTER Display

$48.00Salon Value $72.00 • #970328501

SAVE $24.00

FREE

FREE

SPRING STYLE KITPURCHASE1 neuStyling extender® 8.5 oz.1 neuStyling mousse® 6.8 oz.1 neuVolume shampoo® 10.1 oz.RECEIVE FREE1 neuVolume condition® 8.5 oz.1 Limited Edition NEUMA cotton Earth Day Bag

$36.00Salon Value $52.50 • #770328502

SAVE $16.50FREE

Buy 1 Liter Step 2 ORIGINAL Solution and get 1 Liter Step 1 Anti-Residue Shampoo, plus 4 Anti-Frizz Shampoo,4 Conditioner and 4 Serum 13.5 oz.

$340.00Salon Value $583.00 • #970327501

SAVE $243.00

BUY ANY THREE OF THE SAME RETAIL PRODUCT AND GET ONE FREE!CHOOSE FROM SALE VALUE#970327504 Deep Conditioning Masque 8 oz. .....................4/$48.00 $64.00#970327505 MIRACLE 6.78 oz. ..........................................................4/$39.00 $52.00#970327506 SHINE 4 oz. .........................................................................4/$39.00 $52.00

Buy 1 Step 2 ORIGINAL or CLEAR Solution 13.5 oz. and 2 Anti-Frizz Shampoo, 2 Conditioner and 2 Serum 13.5 oz.

$149.00Salon Value $233.00#970327502 ORIGINAL#970327503 CLEAR

SAVE $84.00

Volumizing & Thickening Styling Gel 5.1 oz.


#0552352

Bos•Volumize Texturizing Finishing Spray 6 oz.


#0551370




15

NEW! SUGAR SKULL STYLING CAPE• Lightweight iridescent nylon• Snap closure• Water resistant48” W x 60” L

$24.95#0405430

SHAMPOO & CONDITIONERSPECIALSBuy Shampoo or Conditioner 10 oz., get 3 oz. FREE!


SAVE 31%#970329001 Shampoo #970329002 Conditioner

LITER BLOWOUT DEAL!!2-Pack Shampoo & Conditioner with pumps

$25.00/setSalon Value $40.00 #770329001

SAVE 37%

FREE

FREE

THE MULTIBENEFITHAIR EXPERIENCE!HYDRATE AND PROTECT YOUR

HAIR WITH SPECTACULAR RESULTS!

UNIQONE TREATMENTS +HOT TOOL HOLSTER PREPACKINCLUDES1 UniqOne Original Hair Treatment 5.1 oz.1 UniqOne Coconut Hair Treatment 5.1 oz.1 UniqOne Lotus Flower Hair Treatment 5.1 oz.1 FREE Hot Tool Holster

$27.00#770333501

MARCH ONLYPOP-UP FOIL

5” x 11”, 500 ct.

$7.95Salon Value $11.95 • #040012

SAVE $4.00

SILVER POP-UP FOIL 8” x 10.75” sheets, 200 ct.

$6.75Salon Value $8.99 • #040016

CHAIR BACK COVERSCHOOSE FROM#040681 Square Back#040704 Round Back


NEW! PREMIUM GRIP GLOVES 8 PK.• Black powder free latex • Durable and chemical resistant • Textured for a better gripCHOOSE FROM#0401729 Small#0401736 Medium #0401743 Large

$7.99 each

EXTRA LONG CUFF

NEW

Keep your countersorganized and safe

with the Hot ToolHolster! It is heat

resistant to 500°F andclings to any surface!

FREE

AVAILABLE APRIL 1ST!

NAILPOLISHvegan | gluten free | soy free | paraben free | cruelty free

Intense color. High shine. Extreme durability.

PERMANENT PEN LINERS!

-20brown

#2426782

-10black

#2426775

-30blue

#2426799

-40green

#2426805

-70 light brown #2426652

-60light plum #2426645

-80café

#2426669

-90cacao

#2426676

-20begonia

#2426607

-10viola

#2426591

-30bordeaux #2426614

-40red

#2426621

-50coral

#2426638

EYES

LIPS

WOW! EXTREME EFFECT VOLUME MASCARAYou have never before experienced a result like this . This mascara—with an innovative ingredient complex and special brush—transforms your lashes into extreme doll lashes! It ensures ultra-full, long and curled luxurious lashes. The exclusive combination of rice bran, carnauba, and candelilla waxes extends, thickens, and curls the lashes.

$15.00 each#2423958

12-PC. DISPLAY + TESTER$180.00 #2427987

WOW MASCARA

Buy the Life of Riley 24 Color Collection and Get a Free Base Coat, Top Coat, Nail Oil and Nail Serum (16ml each). $126.00Salon Value $147.00 #2420001

SAVE 15%

Intense color. High shine. Extreme durability.

NAILPOLISHvegan | gluten free | soy free | paraben free | cruelty free

These deluxe permanent lip and eyeliners are long-lasting, smudge-free additions to your low-maintenance makeup routine. The fine tip expertly outlines lips and defines eyes. Use the side for wider brush strokes for full coverage on lips or striking cat eyes. High water resistance for all-day staying power. Nourishes with vitamin E and chamomile.

$10.00 eachAssortment of 4 each shade Tester + Display

$499.00 #2420100

SAVE 25%

FLEX DRY 9-PC. DISPLAY

INCLUDES 3 EACH

$54.00#2054370

NEW! FLEX DRYOPEN STOCK CHOOSE FROM#2054462 Teal#2054431 Pink#2054400 Purple

$5.99 each

NEW! FLEX DRYVented design dries hair up to 30% faster. Flexible heat resistant bristles detangle without breakage.

NEW

FREE STATION DISPLAY

WITH PURCHASE!




17

TRUE SHAPESBUY 3, GET 1 FREEPurchase 3 Abba TrueShapes Acid Wavesand receive 1 Abba True Shapes Acid Wave FREE!$21.00Salon Value $28.00 • #970300201

SAVE $7.00FREE

#44053 CELLUCOTTON® RAYON REINFORCED COIL

3 lbs.


#1500536

SANEK® NECK STRIPS60 Strips per pkg.12-ct. Box

$11.99Salon Value $14.50#1503104

#44043 CELLUCOTTON® RAYON REGULAR COIL 3 lbs.

$14.99Salon Value $17.25#1500437

GOLD PROFESSIONAL STYLERSSmooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish. A handy protective plate guard also allows you to pack up your styler straight after use while an automatic sleep mode is activated if the styler isn't used for 30 minutes. Universal voltage ensures you’ll get the same styling performance wherever you are in the world, making this styler a great choice if you travel frequently.CHOOSE FROM#1582491 1”#1582484 2”


SAVE $40.00

PLATINUM STYLER$149.00 eachSalon Value $179.00 #1585249 Black#1585259 White

SAVE $30.00

CLASSIC STYLER$79.00Salon Value $99.00 #1582354

SAVE $20.00

FLIGHT TRAVEL DRYER


#1585737

SAVE $20.00

AIR ELITE$99.00Salon Value $169.00 #1585492

SAVE $70.00

MARCH ONLY APRIL ONLY

FUJI PAPER

PERFECT PAPER END PAPERSIncludes 12 packs of 500 sheet bundles

$24.99Salon Value $29.50#140706

DENNIS BERNARD

TRA THE RESISTANT ASSISTANTProvides quicker haircolor coverage for super

resistant root/regrowth area’s, hair lines and resistant trouble spots.

4 oz.

$13.95Salon Value $21.95 • #100043

DENNIS BERNARD

G.O.D. GRAY OXIDIZING DROPS• Holds color services longer • 100% resistant gray hair coverage1 oz.

$6.99Salon Value $9.99 • #100159

MOD CLEAN

PODS BAG 32 CT. $15.90Salon Value $18.90 #2625657

SAVE $3.00 PER BAG!

ARIA BEAUTY

LUXURY IONIC STRAIGHTENING BRUSH• Ceramic plate and bristles adjust up to 450OF quickly• Silicone bristle tips protect scalp from heat• One pass technology• Perfect for all hair types and expertise levels

$49.99Salon Value $60.00 #2956082 Limited supplies.

KERACOLOR

HAIR THERAPY TO START THE YEAR RIGHT! SHOT THERAPYShot Therapy™ elixirs are single use shot treatments that remedy common hair problems and unlock hair’s full potential, all while conditioning it to provide moisture, softness and lasting shine.

CHOOSE FROM#2261055 Kickbrass#2261062 Escapeplan#2261048 Hairhangover#2261031 Faded

$10.00 each

KERACOLOR

PURIFY PLUSLEAVE-IN TREATMENT• Preserves color & vibrancy; provides shine, softness & detangling• Porosity equalizer before your next color service7 oz.#2260171

PURIFY PLUS LITEVOLUMIZING LEAVE-IN TREATMENT• For fine or medium hair to preserve color, shine & provide weightless body• Styling properties provide volume and light hold7 oz.#2260485

$10.00 each

SMALL (~1.5” DIAMETER)Recommended for hair at least 4” long

#0564302 Full set ................$29.95 #0564319 Add on ................$19.95

MEDIUM (~2” DIAMETER)Recommended for hair at least 5.5” long

#0564203 Full set ................$29.95 #0564210 Add on ................$19.95

LARGE (~3” DIAMETER)Recommended for hair at least 7” long

#0564401 Full set ................$29.95 #0564418 Add on ................$19.95




19

MODEL: PAI-SHAU

ALFAPARF ESSENTIALS LOOK AND LEARN WITH JOSEPH SANTIAGOMarch 19 10:00am-2:00pm Charlotte, NC

LIFE OF RILEY LIVE III March 13 9:30am-5:00pm LORCAL

18.21 Man Made, Eprouvage, Alfaparf & WaterColors

LIFE OF RILEY IV April 30 9:30am-5:00pm LORCAL

Pai-Shau - The Collection, Pai-Shau - Bridal Beautiful, Divine Images Makeup

ALFAPARF ESSENTIALS ESSENTIAL CUTTINGWITH JOSEPH SANTIAGOThis course is to learn the core principles of lines, layering, and graduation; which are fundamental to all haircutting. Mastering these precision techniques will help further your creative talents and innovation behind the chair.

LOOK AND LEARN: Our look and learn concept is a half day of theory with diagrams and head sheets to help demonstrate. The remainder of the day is for presentation on a live model showcasing the foundational cutting skills for inspiration.

PRICE $50

LIFE OF RILEY LIVE IIIWatch Life of Riley Live at LORCAL, the Life of Riley Center for Advanced Learning or register to view online at LifeofRileyLive.com.

PRICE $75 at LORCAL, seating is limited. Call 727.865.4145 or $25.00 online by registering and viewing the day of the event. Register by March 1, 2017 and save 50% on your ticket! $12.50 online and $37.50 at LORCAL for this event! Special promotional offer will be extended for attendees!

18.21 MAN MADE BUSINESS OF MEN’S GROOMING WITH ANGEL DEL SOLAR9:30AM-11:00AMGain key insight into the business of Men’s grooming witness a complete demonstration of the 18.21 Man Made grooming experience which focuses on actions that truly elevate the level of service.

Observe legit live cutting demonstrations and 18.21 styling tutorials with a brief focus on expanded product knowledge to broaden your skill set.

ALFAPARF COLOR BRIGHT WITH WILLIAM “BEAU” BEUREGARD1:30PM-3:00PMOur NEON colors light up the night with a cutting-edge POP mood, but wearing them does not mean sacrificing your everyday look! We’ll show you how to highlight the versatility and wearability of NEON colors. Experience the effects of our color in the light and dark using a UV light.

ÉPROUVAGE HEALTHY MEN’S CUTTING TIPS WITH DONNIE VASEY11:30AM-1:00PMJoin us and discover the right cuts for men and women, healthy hair lifestyle tips, styling tricks and product system of clinically tested active ingredients that will allow you to address all your clients needs and change their lives for the better.

TRESSA BALAYAGE AND WAVE TEXTURIZING! WITH KELLY SPANGLER3:30PM-5:00PMHow to make more money through proper application of Balayage and Wave texturing. Through easy to learn steps we provide you with tools to complete the look, Experience the new and exciting ways to grow your business with color and texture.

PAI-SHAU THE COLLECTION 2017 WITH AMY STOLLMEYERIntroducing the first collection by Pai-Shau. Inspired by one of the most socially dynamic times in society, a time when people from all walks of life were coexisting, the art and creative scene was booming, gender-bending style was all the rage, and we freely expressed individually through image and vibe!

In this collection, explore the versatility of both cut and style that defined the exciting era of the 1970s, modernized with natural movement techniques for both the cut and color approach, the Studio Five Four Collection is easily wearable for all hair types.

From the Glam-rock; androgynous style-chameleons, the bohemian gypsy souls, to the rebellious edge draped in effortless glamour – there is something for everyone inside STUDIO: FIVE FOUR.

BRIDAL BEAUTIFUL! HANDS-ON STYLIST WORKSHOPGet ready to prepare any bride for the biggest day (and photoshoot) of their lives! learn a comprehensive approach to both the business and luxury service of bridal party bookings. Discover the importance of creating packages for your brides, you will cover all potential bridal needs, what to ask your bride-to-be to bring along to a trial appointment, learn key styling techniques for all-day-hair foundations that are both versatile and time-efficient, don’t forget the photo-finish touches and accessories! From your bride-to-be’s hair trial appointment to blushing down the aisle, Bridal Beautiful! has luxury bridal business covered.

UPCOMING EDUCATION

21710RSS Advertiser reserves the right to correct print or illustration errors and to limit quantities. Life of Riley is not responsible for typographical errors. Cover photo courtesy of GHD. © 2017 Williams Publications Inc., Mpls., MN.

727.865.4145 toll free 1.855.745.3950 www.lifeofrileyss.comSTORE & SHOWROOM HOURSMONDAY - FRIDAY 8:30am – 6:00pm SATURDAY CLOSED SUNDAY CLOSED

12955 STARKEY ROAD, SUITE 3000LARGO, FL 33773

PRSRT. STD.US POSTAGE

PAIDNew Richmond, WI

54017Permit No. 16

LIFE OF RILEY SUB-DISTRIBUTORS

ALABAMALIFE OF RILEY SALON SUPPLY

MADISON/HUNTSVILLE810 Palmer Road, Suite 104, Madison, Alabama 35758

205.913.1411PROFESSIONALS ONLY BEAUTY SUPPLY

5960 Monticello Drive, Montgomery, Alabama 36117

334.274.8934FLORIDA

LIFE OF RILEY SALON SUPPLY SOUTH FLORIDA

10843 Northwest 29th Street, Doral, Florida 33172305.591.8094

GLOBAL BEAUTY IMAGE4893 W Waters Ave., Tampa, Florida 33634813.374.9180

LIFE OF RILEY SALON SUPPLY SOUTH TAMPA

4247 W Bay to Bay Blvd., Tampa, Florida 33629813.551.0000

GEORGIAACE NAIL & BEAUTY

5945 Peachtree Corners East, Norcross, Georgia 300711.800.783.1112

ATLANTA BEAUTY CONNECTION4297 Hugh Howell Road, Tucker, Georgia 30084770.217.4393

COSMETIC WHOLESALERS5030 Old Ellis Point,

Roswell, Georgia 30076770.777.9307 • 404.808.9192

SOUTH CAROLINAJAT SALES

1190 Clements Ferry Road, Suite G, Charleston, South Carolina 29492

843.814.7376

growing!Ask how you

can own your own Life of Riley Salon Supply.

Call 727.865.4145 ext. 101

LIFE OF RILEY IS

SOUTH DAKOTA BLACK HILLS/RAPID CITY LIFE OF RILEY SALON SUPPLY 1141 Deadwood Ave., Unit 5 Rapid City, South Dakota 57702

605.519.7500 844.745.3960MONDAY - FRIDAY 8:30am – 5:30pm SATURDAY 8:30am – 1:00pm SUNDAY CLOSED

LIFE OF RILEY SALON SUPPLY 12955 Starkey Road, Suite 3000 Largo, Florida 33773

727.865.4145MONDAY - FRIDAY 8:30am – 6:00pm SATURDAY CLOSED SUNDAY CLOSED

MODEL: KEUNE

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