LIFE. ExtraordInary · 2016-12-20 · HonG KonG tatLEr MEdIa KIt 2017 2 HonG KonG tatLEr LIFE....
Transcript of LIFE. ExtraordInary · 2016-12-20 · HonG KonG tatLEr MEdIa KIt 2017 2 HonG KonG tatLEr LIFE....
LIFE. ExtraordInary
HonG KonG tatLEr MEdIa KIt 2017
HonG KonG tatLEr MEdIa KIt 2017 2
LIFE. ExtraordInaryHonG KonG tatLEr
Since 1977 Hong Kong Tatler has been the city’s most trusted and enduring high society and luxury lifestyle magazine. Our well-heeled readership shapes opinions and trends in Hong Kong and across the region.
This affluent and influential group is impossible to reach except through Hong Kong Tatler. The sophistication of our brand is matched by award-winning designs and stylish photography on both print and digital platforms, as well as creative events services.
• PrInt • dIGItaL • EvEnts
aboutus
MarketingMagazine
2011, 2012, 2013, 2014,2015, 2016
LUXUrY Magazine
OF tHe YearMarketing Magazine
Survey 2011-2014
LUXUrY WeBSite
OF tHe YearMarketing Magazine Survey 2011,2012,2014
SOcietY OF pUBLicatiOn
deSignerS (US)2008, 2013
Wan-iFraaSian Media
aWardS2008,2015,2016
Wan-iFraaSian digitaLMedia aWardS
2013, 2016
MarketingMagazine,
WeBSite2011, 2012, 2013, 2014,
2015, 2016
SOcietY OF pUBLiSHerS in
aSia (SOpa)2010, 2015, 2016
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Hong Kong Tatler is a member of the Tatler group of publications in Asia that connects high society and the most influential people in nine Asian markets.
EdItorIaL ExcELLEncE - The editorial environment is characterised by incisive reporting and insider knowledge. Our voice is distinguished by sophistication, wit and savoir faire.
award-wInnInG vIsuaLs - Hong Kong Tatler is a tour de force of art direction, photography and graphic design.
PowErFuL HErItaGE - The Tatler name commands respect and is internationally acknowledged as a leader in its field.
EstEEMEd rEadErsHIP - We reach an audience unrivalled by any other publication – esteemed and affluent trendsetters and thought leaders with whom any brand would proudly associate.
ExtEnsIvE rEacH - With our brand extensions and supplements that cover a variety of topics from lifestyle and beauty to finance and school, we are able to reach varied groups of readers with diverse interest through our extensive network of distribution channels.
tatLEr LIFE. ExtraordInary
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concIErGE From which trends are in, to the great new places to eat and shop, Concierge is the perfect opener for those seeking to know the best Asia has to offer.
FacEs Tatler prides itself on unparalleled access to Asia’s most exclusive parties and events, featuring the crème de la crème of the region’s A-listers.
styLE This newly expanded section leaves no trend unexplored and no hot designer unnoticed. The season’s most significant looks are captured by our world class team of editors, stylists and photographers for the front-row fashionista.
FEaturEs In-depth articles that explore every facet of luxury, from histories of the most famous luxury brands to the latest in lifestyle trends and exclusive personality profiles.
tHE FInEr tHInGs This is where we showcase luxury experiences to savour. We cover every aspect of the good life, from fine dining to fine art, to wealth management and philanthropy.
contEntPrInt
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MaGaZInE dIstrIbutIon
Hong Kong Tatler is available on subscription and is sold at Hong Kong’s best bookstores, specially selected newsstands and convenience stores. Our publications are also available at online magazine stores Magzter and
Zinio. In addition, copies are placed in the city’s five-star hotels, private jets, private and residential clubhouses, airlines, airport lounges and
luxury serviced apartments.
Private & Residential Clubhouses
Airlines, Airport Lounges
*Others
5-Star Hotels
*others include banks, restaurants, café, health and fitness, beauty salon and spa.
25%
VIPS
Direct Subscriptions
Retail outlets
dIstrIbutIon cHannELs
cIrcuLatIon brEaKdown
21%
18%
13%
Luxury Serviced Apartments 2%
2%
6%
6%
Private Jets 7%
Circulation:
34,985
7,000Qualified
VIPS6,000Direct
Subscriptions
16,435Strategic Display
Locations
4,550CopySales
Hong Kong Tatler Reader Survey 2014/2015
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audIEncE
13%
sHoPPInG HabIts
ProFEssIon
Others
Owner/Partner
Director/GM/Vice-President
18%
18%
19%
Professional (doctor, lawyer, etc)
CFO/Treasurer/Company Secretary/Controller/Department Head/manager
CEO/Chairman
12%
20%
Luxury Watch
Collectible Wine worth over HKD 7,500
Jewellery worth over HKD 100K
Art / Antiques
Luxury Car worth over HKD 1.5M
Premium Club membership
Boat & Yacht
75%
48%
58%
40%
35%
43%
5%
47%
34%
OwnIntend to buy
34%
32%
22%
16%
6%Luxury items owned/intend to buy in the next 12 months
Readership Loyalty Gender Average Month Ad Affinity
4-10 years29%
0-1 year17%
2-3 years23%
31%More Than
10 years
HK$2.5 Million Annual Personal Average Income
Tatler readers own financial products and investments. Avg number of products/investments owned: 3
of Tatler readers pay attention to the ads
confirm they find the ads affecting their brand choice
Watches & Jewellery HK$ 384,400
Wine and Fine Dining HK$ 80,000
Fashion and Beauty HK$ 55,000
Distinguished by wit and savoir faire, Hong Kong Tatler has been an indispensable part of life for the city’s sophisticates for almost 40 years. Our well-heeled readership shapes opinions and trends in Hong Kong, in China and across the region. This affluent and influential group is almost impossible to reach – except through the pages of Hong Kong Tatler.
174,925 Readership
Age
Below 255%
25-3423%
35-4421%
32%19%45-5455+
Marital Status
Others4%
Single
Married
46%
50%
Male Female43% 57%
89%
90%
45%
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tEstIMonIaLsPrInt
I’m an avid reader of Hong Kong Tatler, as it gives me a very focused lifestyle snapshot of what is happening in Hong Kong, with interesting writing and quality photography.
dEnIsE Lo Regional Development Director at Christian Dior Couture Asia Pacific
‘‘ ’’
Hong Kong Tatler elegantly and tastefully captures the essence of high society events, fashion, travel and life style of the glamorous and elite in Hong Kong. It is no wonder that Tatler remains to be the only magazine with elegance and a touch of class.
davId LEE Chairman of Lee Kum Kee
‘‘ ’’
Tatler always has experts writing for them. Real people. That’s unique to Tatler.‘‘ ’’
You know that if it’s in Tatler, it’s the best.‘‘ ’’
Tatler has the best covers and photography.‘‘ ’’
Tatler has the credibility to educate people about things like wine and art – because they’re at the heart of high society.‘‘ ’’
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LIFE. ExtraordInaryPrInt
The above editorial content is subject to change without prior notice.
2017 annuaLsuPPLEMEnts
MARCH MAY
OCTOBER
MARCH
SEPTEM-NOVEMBER
MAY
NOVEMBERSEPTEMBER
GEnEratIon t Our annual guide to 100 of the brightest connectors, creative visionaries, infuential innovators and disruptive talents transforming Hong Kong
JEwELs Dazzling haute joaillerie is as valuable as it is beautiful. This dedicated supplement features the latest in high jewellery from the best-known luxury brands.
bEauty Our guide to the most cutting-edge skincare and revolutionary spa treatments that socialites and those in the know swear by.
PrIvatE banKInG A guide to the city’s best private bankers and financial institutions for those who demand access to the finest financial services.
scHooLs GuIdEA well-curated selection of education institutions in Hong Kong and abroad.
ProPErty An annual publication offering thought provoking coverage on a wide range of issues related to the property market.
wEaLtH ManaGEMEnt A comprehensive guide to wealth management, including all there is to know on investments and exclusive insights from experts.
cHrIstMas The ultimate guide to what’s happening during the festive season in Hong Kong.
art basELWe cover all the names, faces and information you need to keep you ahead of the curve and in with the in crowd during Art Basel and beyond.
DECEMBER
JUNE
GEnEratIon t Our annual guide to 100 of the brightest connectors, creative visionaries, infuential innovators and disruptive talents transforming Hong Kong
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MorE Luxury tItLEs FroM tatLEr
HonG KonG tatLEr wEddInGs (APR/AUG/DEC)The quintessential guide for high-society brides, Hong Kong Tatler Weddings showcases the region’s most spectacular weddings, dress designers, banquet venues and much more.
HonG KonG tatLEr HoMEs (JUN/DEC)Hong Kong Tatler Homes takes readers inside the world’s most beautiful abodes, showcasing outstanding architecture, inspirational articles about luxury interior design and the latest real estate information.
socIEty: tHE 500 LIst (DEC)The who’s-who guide to Hong Kong, Society reveals the 500 most influential individuals in the city, as well as lists of last year’s best parties and essential dates for the year ahead.
HonG KonG tatLEr bEst rEstaurants GuIdE (DEC)The annual publication is the authority for fine dining in the region since 1984. Bringing you unbiased expert reviews and celebrating the best in culinary experiences. It is the perfect complement to HongKongTatler.com/Dining.
The above editorial content is subject to change without prior notice.
APR/AUG/DEC
DEC DEC
JUN/DEC
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PrIntratEs& MatErIaL sPEcIFIcatIons
booKInG dEadLInESix weeks preceding the month of publication.
cLosInG dEadLInENo postponement accepted after the fifth week preceding the month of publication. Closing date forall material is the first day of the month preceding the month of publication.
cancELLatIonNo cancellation accepted after 6 weeks preceding the month of publication.Bookings for fixed and prime position advertisements are non-cancellable.
accrEdItEd advErtIsInG aGEncy coMMIssIons 15% gross
GuarantEEd PosItIonsDepending on availability of space and subject to the following surcharges:
- Fixed position: 20% loading - Page facing editorial: 15% loading
non-standard advErtIsInGRates quoted are for basic process colours (Cyan, Magenta, Yellow & Black). Rates for insert, special colours, metallic inks, gatefolds and other non-standard advertising are available from the director.
MaGaZInE sIZE MEasurEMEnt In MM (w x H)
size trim bleed** type areaFull Page 228 x 305 234 x 311 208 x 285
Double Page Spread 456 x 305 462 x 311 208 x 285 each page
Front Cover Reverse Gatefold 452* x 305 458 x 311 206 x 285 each page
*226(L)+226(R)
**BLEED SIZE: ADDITIONAL 3MM FROM EACH SIDE
For further enquiries regarding the submission of materials, please contact your advertising representative or our traffic team ([email protected])
type no./pages Rate (HK$) 6x 12x
standaRd adveRtising
Full page (Rop) 1 96,900 93,030 87,255
double page spread (Rop) 2 193,800 186,060 174,405
special inseRtion
outside Back 1 152,700 146,580 137,445
inside Back 1 116,000 111,405 104,475
iFc spread 2 253,200 243,075 227,850
1st dps 2 242,500 232,785 218,190
2nd dps 2 232,700 232,785 209,370
3rd dps 2 223,000 214,095 200,760
4th dps 2 213,400 204,855 192,045
1st ad facing toc 1 111,900 107,415 100,695
2nd ad facing toc 1 109,500 105,105 98,595
3rd ad facing toc 1 104,700 100,485 94185
Masthead 1 101,600 97,545 91,455
editor’s note 1 101,600 97,545 91,455
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LIFE. ExtraordInarydIGItaL - HonGKonGtatLEr.coM
HonGKonGtatLEr.coMHongKongTatler.com is the digital platform of the renowned Hong Kong Tatler magazine, producing all exclusive online content and providing daily Hong Kong and Macau updates on the latest events and most important lifestyle trends.
Our experienced and savvy editors and prominent columnists, showcase all things luxury in a wide range of topics, from people to lifestyle, high-end fashion to fine dining, captivating and entertaining our well-heeled readership.
MobILE and aPP oPtIMIZatIonHongKongTatler.com allows automatic user-interface adjustments to all smartphones and tablets. Both mobile and app version is designed for easy browsing while offering alternative display opportunities to maximize your brand exposure to target audience in a clutter free advertisement environment.
dIGItaLPLatForMs
An array of services are available from customized content to email marketing, display advertising to social media interactions. Product
listings, video promotions and live broadcastings are offered to enhance advertisements goals and create a 360-degree approach to digital marketing
in an exclusive curated space for luxury brands.
Online Reach:
240,000Email:
25,000Social Media Reach:
99,150
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traFFIc and statIstIcsHong Kong has one of the highest internet penetration rates within the region with currently 3.9 million unique internet users. (Source: OgilvyOne, Comscore)
2,220,000Page
Impressions
EMaIL PErForMancE
HK industry avg.
hongkongtatler.com
4%6%
17%
93%
18%
98%Average delivery
Average open
Averageclick-through
0% 20% 40% 60% 80% 100%
wEbsItE PErForMancE 25,000
99,150Social Media
Followers
Newsletter Database240,000
UniqueBrowsers
vIsItor ProFILE
dIGItaL - HonGKonGtatLEr.coM
CAREERLEVEL
63%Executive & Managerial
27%Professional
10%others
NATIONALITY
78%
22%
Asian
Non-Asian
AGE
25-45 years old 65%
45years old & above
35%
MARITALSTATUS
51%Single
44%Married
GENDER
59%
41%
Female
Male
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dIGItaLratEs
All prices quoted in Hong Kong Dollar
Contact our team of digital experts for a custom-tailored solutions to meet your campaign needs.
dIGItaL - HonGKonGtatLEr.coM
ad types HoMepage categoRies Run-oF-site(excluding Homepage)
desKtop
leaderboard Banner CPM $1,000 CPM $750 CPM $600
lRec CPM $1,000 CPM $750 CPM $600
Half page (300x600) CPM $1,200 CPM $950 CPM $800
crazy ad CPM $1,500 – –
skinner CPM $1,500 CPM $1,200 –
super banner (expandable) CPM $1,500 CPM $1,200 –
special creative format Please contact our sales representatives
MoBile apps
Mobile take over banner CPM $1,500 – –
Mobile middle banner CPM $1,000 – CPM $800
ipad take over banner CPM $1,500 – –
eMail MaRKeting one-oFF dataBase
endorsed edm $35,000 25,000
customised enewsletter $45,000 25,000
HongKongtatler.com regular $20,000 25,000
custoMised content one-oFF
Write-up advertorial $25,000
video advertorial $50,000
picks of the day $20,000
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EVENTSWith years of experience in event organisation, we have organised some of the most memorable corporate and social events in Hong Kong, such as the annual Tatler Ball as well as many brand-related events.
tatLEr baLLThe Tatler Ball has always been one of the most anticipated annual events on the social calendar of Hong Kong. Being invited to the event is the ultimate affirmation of one’s social status. The Tatler Ball is a tradition in Hong Kong, as well as in China, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines.
GEnEratIon tThe who's who of young Hong Kong is brought together at this summer party which celebrates the city's top budding minds. The event marks the annual launch of the Generation T list – Hong Kong society's 100 most promising young leaders.
bEst rEstaurants GuIdE awards cErEMonyThe annual Best Restaurants Guide Awards Night is the talk-of-the-town, a culinary event that unveils the new year's guide alongside an awards ceremony payng tribute to premier chefs, restauranteurs and industry experts who paved the region's culinary landscape.
EvEnts
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HONG KONG TATLER BALL
LAuNCH COCKTAIL OF LE FRENCH MAY AND LANDMARK - ANDRéE PuTMAN EXHIBITION PERRIER JOuET BICENTENNIAL DINNEROPTERES – A MASTERPIECE uNVEILING GRAND PRIX D’ HOROLOGIE EXHIBITION
GREAT WINES OF THE WORLD
TAG HEuER EXHIBITION BEST RESTAuRANTS AWARD
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LIFE. ExtraordInarycontact us
For Hong Kong and Macau advertising enquiries, please contact:
oceana ouGeneral Manager, SalesT: + 852 2859 4398E: [email protected]
For international advertising enquiries, please contact:
Edmond cheukInternational Sales Director T: + 852 2859 4458E: [email protected]
Edipresse Media Hong Kong Limited6/F Guardian House, 32 Oi Kwan RoadWanchai, Hong Kong T: +852 2547 7117F: +852 2858 2671 E: [email protected] W: www.edipressemedia.com