Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD “Scicurious”...
-
Upload
chandler-mcgarry -
Category
Documents
-
view
220 -
download
0
Transcript of Life Beyond LOLcats: Science and Social Media Bethany R. Brookshire, PhD “Scicurious”...
Life Beyond LOLcats: Science and Social Media
Bethany R. Brookshire, PhD“Scicurious”@scicurious
Jeff Atwood, codinghorror.com
The internet: friend or foe?
One model of the online science ecosystem
Rob Helpy-Chalk
Why use the internet?
Bik & Goldstein 2013, PLOS Biology
A look on a linear scale: new media dominates
Bik & Goldstein 2013, PLOS Biology
The Internet: A Whole New World
So You Want to Be on the Internet…
Define your Goals• Examples of goals:
• Disseminate information about a discrete event, such as a field expedition
• Build a community of your scientific peers
• Further specific policy or education goals (e.g., climate change legislation)
• Communicate your science directly to a general audience
Saturday Morning Breakfast Cereal
Different goals lead to different outreach strategies
Bik & Goldstein 2013, PLOS Biology
Goals & time committment determine tools
Bik & Goldstein 2013, PLOS Biology
Finding Your Niche: New Content
Finding Your Niche: New Perspective
Finding Your Niche: Curation
Finding Your Niche: BE YOU
• http://i.imgur.com/vsmGS.gif
Case Studies
• Social Media has “social” in it for a reason
The Good
The World Listened!
The Bad
The World Listened…Oops.
The Ineffective• Blogs– Be prepared to put in the time
• Twitter– Who you follow – Who you tweet at/for
• Facebook– When to engage
Involvement makes or breaks social media
Maintaining professionalism
Using Social Media
• Content =/= Audience!!• Advertise– Tweet– Google +
• Network• No really, Network
Tips and Tricks
• Make Yourself Easy• Get in Touch– Tweet, email, leave a comment! We don’t bite.
• Tags and Topics• Make a Series
Questions
Putting it in to Practice