E X P A N D Y O U R B R A N D W I T H T H E A M E R I C A N Y O U T H E X P E R T S . . .

LICENSINGThe Boy Scouts of America is one of the most recognized brand names in the world. Our brands represent dependability, leadership and trust. Licensing partners leverage these qualities for increased market share, brand equity, and customer loyalty. Our robust licensing program has

repeatedly earning us a spot as one of the top 150 global licensors.

SCOUTING WORKS | 972.580.7888 | SCOUTINGWORKS.COM/LICENSING

OVERVIEWWe offer a robust licensing program that reaches millions of American youth and families, repeatedly earning us a spot as one of the top 150 global licensors according to License! Global magazine.

Our iconic brand portrays adventure, independence, and blazing one’s own trail; traits valued by our 50 million living alumni and their families, and also important to today’s generation.

BSA CURRENT MEMBERS AND ALUMNI WERE RECENTLY SURVEYED TO DESRCIBE THEIR FIRST IMPRESSION OF A PRODUCT BEARING THE BSA LICENSED PRODUCT SEAL. HERE’S WHAT THEY HAD TO SAY...

SAFE 94.2%

OF GOOD QUALITY 89.4%

RELIABLE 89.0%

DID YOU KNOW?More than 300 million dollars of licensed product were sold in 2015

S C O U T I N G W O R K S : L I C E N S I N G

SCOUTING WORKS | 972.580.7888 | SCOUTINGWORKS.COM/LICENSING

BE PREPARED® TARGET MARKET | CAMPING/OUTDOOR FIRST-TIMERS, OUTDOOR NOVICES, FAMILY CAMPERSBaesd off of the BSA’s “Be Prepared” motto, this product line helps consumers be ready for any situation they may encounter, including items like first aid kits, insect repellents, survival guides, granola bars, and more.

PINEWOOD DERBY® TARGET MARKET | YOUTH AGES 5-10 Since the first Pinewood Derby race in 1953, over 40 million Scouts and their parents have invested many happy hours carving, sanding, painting, polishing and perfecting their cars for the big race each year, making the Pinewood Derby one of the most memorable childhood experiences of today’s adult male.

WILDERNESS EXPLORERS™TARGET MARKET | BOYS AGES 3-5Focused on introducing pre-school age boys to the outdoors in a play-oriented manner. Licensed products to encourage age appropriate learning and exploration of the outdoors offer a differentiated opportunity for licensees with a brand well known for being one of America’s leading “outdoor educators” for boys.

KID SKILLS™ TARGET MARKET | YOUTH AGES 6-9Excites & help develop various skill building in youth through reading, electronics, handicrafts, games, & educational tools leveraging selected BSA content redeveloped for and applied to the consumer market.Kid Skills™ licensed products offers a unique opportunity to develop and create learning items for youth in an underserved market.

ROBOUNIVERSITY™ TARGET MARKET | YOUTH AGES 10-15Provides opportunities for hands-on licensed products to help teach basic principles of science, technology, engineering, and mathematics (STEM).

S C O U T I N G W O R K S : L I C E N S I N G