Digital Media EconomicsJOMC 551, fall 2014

Stephanie Willen BrownLibrarian, Park Libraryswbrown@unc.edu919.843.8300 • @ JOMCParkLib

http://bitly.com/jomc-WSJ

Finding Analyst Reports: Online

http://guides.lib.unc.edu/jomc551/company

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Business Source Complete: SWOT Analyses

Financial Info @ Bloomberg

Broker Research Reports = Analyst Reports

EE = Earnings & Estimates

GRAB to get screen shot

Compare Company Financials• RV = Relative Value– Compare within region (U.S.) or global– Choose industry (in some cases)– “Research” to see BRC for all “relative” companies

• GF (graphical financial analysis) – Can also compare companies

• BI = Bloomberg Industry– BIP = shortcut to company’s Primary industry– Data includes

• Market share• Macro drivers• Industry info.• Individual Company Info (compare in charts)

GF = Graphical Financial AnalysisTwo Companies

GRAB to get screen shot

RV = Relative Value (compare $$)

BI: Macro (Data Highlights, Ad Spending, etc.)

BI Graphs

Excel: Bloomberg Terminal only• “All data must remain on a licensed Bloomberg”

• Cannot view data on another computer!

FA = Financial Analysis; export to PDF

Sample 551 Papers @ Park Library• Borrow for 2 hours. – Ask for them at the front desk: • XPARK 551.1 v.2 • XPARK 551.1 v.3

• Companies Include– Yahoo!– New York Times– Netflix– Facebook’s Historic IPO:

BIA/Kelsey’s Take… and more

Training• Sign up for 1-hour training session with

Stephanie. Limit 5 per session!– Oct. 9, 2014 at 2:00 p.m.– Oct. 10, 2014 at 1:30 p.m.– Oct. 13, 2014 at 5:00 p.m.– Oct. 30, 2014 at 2:00 p.m.– Nov. 19, 2014 at 5:00 p.m.– Nov. 21, 2014 at 11:00 a.m.– Nov. 25, 2014 at 2:00 p.m.– Dec. 1, 2014 at 5:00 p.m.

Register in advance! http://bit.ly/1qw2ZgV