Library branding
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Transcript of Library branding
![Page 1: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/1.jpg)
Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors
Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind
Brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value
What is a brand?
We’ve Got It, Now Let’s Flaunt It!
Sunday, April 7, 13
![Page 2: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/2.jpg)
PACKS BIG IDEAS INTO A SMALL PACKAGE
Sunday, April 7, 13
![Page 3: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/3.jpg)
Fresh logos...
Sunday, April 7, 13
![Page 4: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/4.jpg)
Great taglines...
Sunday, April 7, 13
![Page 5: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/5.jpg)
Sunday, April 7, 13
![Page 6: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/6.jpg)
More...
Sunday, April 7, 13
![Page 7: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/7.jpg)
And a few more...
Sunday, April 7, 13
![Page 8: Library branding](https://reader031.fdocuments.us/reader031/viewer/2022020122/54b46f014a795967648b45f1/html5/thumbnails/8.jpg)
Piggyback Campaigns
Sunday, April 7, 13