Library and Learning Services Conference 2012 - University of Northampton
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PPRG Marketing Excellence Event November 2012
Library and Learning Services Conference 2012
Charlotte Heppell
Academic Librarian – University of Northampton
@Charlotteuon
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The Conference Team
Nick Dimmock – Research Information Specialist
Charlotte Heppell – Academic Librarian
Fiona MacLellan - Academic Librarian
Miggie Pickton – Research Librarian
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The Event
First ever Library and Learning Services Conference
Aims of the conference:
• To raise awareness of the formal and informal research activity that underpins thework in Library and Learning Services
• To showcase our most innovative practice• To receive feedback on potential areas for development.
Brimming with new ideas to inform practice, advance teaching andlearning pedagogy and utilise exciting new technologies.
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The Target Audiences
• Library and Learning Services colleagues
• Academic staff in the University
• Colleagues in other LIS organisations
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The Promotional Objectives
• Attract at least 30 attendees to the conference
• Attract a mixture of the three intended audiences
• Raise high level support for the conference within the university
• Raise awareness of LLS research among all the intended audiences
• Create print and web-based publicity materials which reflected the professional nature of the conference content
• Support the aims of the conference in raising awareness of research activity and showcasing innovative practitioner research
• Achieve positive exposure of Library and Learning Services, both to internal stakeholders and external organisations
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The Marketing Plan• ‘Powerful’ brand and professional marketing materials
– Logo, A3 poster, A5 leaflet, PowerPoint templates and web page banner by Heppdesigns
• WordPress blog http://llsconference2012.wordpress.com/– Promote the conference– Archive conference presentations– Reflect upon the experience– Gain ongoing feedback
• Targeted dissemination campaign– Internal and partner colleges – posters, leaflets, meetings, website, staff
communications, email and other internal events– External - various LIS lists, Career Development Group (CDG), SCONUL and LIEM –
disseminating to our own research/special interest networks
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The Branding
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The Blog
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The Cost
Total £2,788.00
Direct costs: £1,668.00Indirect costs: £1,120.00
Staff time: 85 hours
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The Numbers
86 attendees
• 36 LLS staff
• 27 academic staff
• 23 External delegates
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The Feedback
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The Impact
• Positive informal feedback - before , during and after the event
• Vice-Chancellor backing a move to improve reading lists – based on a research paper
• British Library archived the blog as an example of a site of “scholarly or cultural importance”
• Blog site selected by ARLIS as a recommended site
• External delegates circulated the conference papers and posters
• Increased internal interest in engaging with research
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The Impact
• Academic staff encouraging others to follow up on the research presented
• Presentations at DARTS3 and DREaM conferences
• CILIP Update article
• Significant positive exposure for Library and Learning Services