Libraries as social networks - WordPress.com · New social operating system (1): Networked...
Transcript of Libraries as social networks - WordPress.com · New social operating system (1): Networked...
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PewInternet.org
Libraries as social networks
Lee Rainie, Director, Pew Internet Project5.6.11San Francisco library system Email: [email protected]: @Lrainie
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The rise of networked individualsBarry Wellman – University of Toronto (my co-author)
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New social operating system (1):Networked Individualism
• Groups and bureaucracies give way to networks
• Social networks are more influential
• Social networks are differently composed
• Social networks are more vivid and tied to creation of information/media
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New social operating system (2):New kinds of communities
• Explosion of group activity and group niches
• Rise of social posses
• Advent of just-in-time, just-like-me peer-to-peer (support) groups
• Fifth Estate of content contributors
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5
Revolution #1 Internet and Broadband
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70%
66%
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Demographic factors correlated w/ broadband adoption
Positive correlation(in order of importance)
Negative correlation(in order of importance)
Household income of $75,000 or more per year
Having high school degree or less
College degree Senior citizen (age 65+)
Parent with minor child at home
Prefers speaking Spanish in our interviews
Married or living with partner Disabled
Employed full time African-American
10/5/2010 8Trends in Home Broadband Adoption
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Consequences for info ecosystem
Volume Velocity
Vibrance Valence /Relevance
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Consequences for info ecosystem
Explosion of creators and niches
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Networked creators among internet users
• 62% are social networking site users
• 55% share photos
• 33% create content tags
• 32% contribute rankings and ratings
• 30% share personal creations
• 26% post comments on sites and blogs
• 15% have personal website
• 15% are content remixers
• 14% are bloggers
• 12% use Twitter
• 4%-17%??? use location-sharing services
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Big challenge for librariesAtoms bits
Collections
are
disrupted
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Big social networking add by libraries1 – Cover access divides
• 44% of those living below the poverty line used library connections
• 61% of those ages 14-24 used them for school
• 54% of poor senior citizens used library connections for health/wellness needs
• 63% used library connections to help others
Source: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLShttp://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
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Big social networking add by libraries2 – Cover participatory divides
• 2/3 of library connection users sought assistance from library staff
• 60% of library connectors use them for social purposes
• 42% for education purposes
• 40% for jobs/career purposes
• 37% health and wellness purposes
• 33% for community engagementSource: Opportunity for All, Univ. of Washingon, Gates Foundation, IMLShttp://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
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But there is more libraries can do: Relevance & digital literacy are primary factors for not going online
Relevance48%
Price21%
Usability18%
Availability6%
Other7%
Source: Pew Internet Project, May 2010 tracking survey
10/5/2010 15Trends in Home Broadband Adoption
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16
Revolution #2 Wireless
Connectivity
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Cell phone owners – 85% adults
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-10
All adults Ages 18-29 Ages 30-49 Ages 50-64 Age 65+
96%
90% 85%
58%
Urban-84% Suburban-86% Rural-77%
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2/22/2011 18
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Mobile internet connectors – 57% adults
0%
10%
20%
30%
40%
50%
60%
70%
All adults Whites Blacks Hispanics
62% 59% 55%
Urban-60% Suburban-60% Rural-43%
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Demographic factors related to mobile connectivity
Positive correlation Negative correlation
College grad Less than high school education
$75,000+ household income
<$30,000 household income
Parent of minor child Rural
Republican ??? Spanish dominant in language preference
10/5/2010 20Trends in Home Broadband Adoption
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Cell phones as social tools
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% of cell owners
• 54% send photo or video
• 23% access a social networking site
• 20% watch a video
• 15% post a photo/video online
• 11% have purchased a product
• 11% charitable donation by text
• 10% status update service such as Twitter
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85% use cell phones
35% have apps
24% use apps
All adults
May 2010 and Nov 2010 surveys
1 in 4 adults use apps
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55% of adults own laptops –
up from 30% in 2006
45% of adults own MP3 players –
up from 11% in 2005
50% of adults own DVRs –
up from 3% in 2002
42% of adults own game consoles
7% of adults own e-book readers - Kindle
7% of adults own tablet computer – iPad
doubled in 6 months
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Consequences for info ecosystem
Anywhere Any device
PresencePlace
Any time
Alone together
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Big challenge for librariesPeople came to us We go to people
The library as
place becomes
the library
as placeless
resource
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Big social networking add by librariesHelp navigate and “make peace” with info
• Apps vs. web vs. traditional resource locators
• Access to real-time information
• Context of information – augmented reality
• Sanctuary – quiet space
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Revolution #3Social
Networking
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The social networking population is more diverse than you might think
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5x
5x
7x
5x
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Demographic factors correlated w/ SNS use
Positive correlation Negative correlation
Under age 30 Senior citizen (age 65+)
Female (overall)Male (frequency)
Rural
Parent with minor child at home
Non-cell user
Some college Disability
Urban
10/5/2010 30Trends in Home Broadband Adoption
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Online video
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What You Need to Know:
• 69% of internet users (half of all US adults) watch videos online – and not just funny cat videos
• 14% of internet users have uploaded their own video content (up from 8% in 2007); sharing as likely to occur on social networking sites as specialized video sites
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Video creation
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What You Need to Know:
• 14% of adultinternet users have posted video online
• Up from 8% in 2007
• Biggest growth among older adults, women
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Online social networks + ubiquitous mobility
• Allows for immediate, spontaneous creation of networks
• Gives people a sense that there are more “friends” in their networks that they can access when they have needs
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Social Dashboard
Pervasive Awareness
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Big shift for librariesExpertise and influence shifts to networks
Share the
stage with
amateur
experts
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Big social networking add by libraries1 - Can be embedded in …
Attention zones
Continuous partial attention
Deep dives
Info-snacking
Day dreaming???
Media zones
Social streams
Immersive
Creative / participatory
Study / work
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Big social networking by libraries2 – Can be nodes in social networks
• As sentries – word of mouth matters more
• As information evaluators – they vouch for/discredit a business’s credibility and authenticity
• As forums for action – everybody’s a broadcaster/publisher
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Cosmic social networking add by libraries1 – Can be teachers of new literacies
- screen literacy - graphics and symbols
- navigation literacy
- connections and context literacy
- skepticism
- value of contemplative time
- how to create content
- ethical behavior in new world
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Cosmic social networking add by libraries2 – Can help fill in civic gaps
- the big sort among institutions: public, private, non-profit reimagining roles
- the big sort on news and information landscape
- the big empowerment and move to networked individuals
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Meta issue 1: The future of knowledge
•How is it created?
•How is it disseminated?
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Meta issue 2: The future of reference expertise
• How to you search for info?
• How to you assess it and aggregate it?
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Meta issue 3: The future of public technology
• What is the future of knowledge “containers” and access points?
• What divides does that create?
• What “lending” and “access” models are possible?
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Meta issue 4: The future of learning spaces
• What fosters collaboration?
• What is the role of solitary focus? (and quiet space?)
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Meta issue 5: The future of community anchor institutions
• Does local matter?
• What does our community need?
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Practical question - 1
• What’s the franchise vs. commodity?
–What’s the aggregation play? Do what you do best and link to the rest
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Practical question – 2
• What’s the social networking play? What alliances can we strike to do distributed versions of our mission? What’s the word-of-mouth, viral play?
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Practical question - 3
• What’s the mobile play? How do we understand and exploit real-time information with our patrons?
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Practical question - 4
• What’s the gift economy play?
– Another way to say it: What’s the API play? What can we pry loose that OTHERS can exploit?
– What feedback do we want from our stakeholders?
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Practical question - 5
• What’s the definition of success that is based on outcomes NOT outputs?
• How do we measure it?
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Key questions for any organization - 6
• What’s the gamer play –immersive, compelling, skills building
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Be not afraid