Librarians Learn Web 2.0

INTRODUCTIONS & HOUSEKEEPING

INTRODUCTIONS

Robin HastingsInformation Technology

CoordinatorPretty comfortable with social

media in generalI want to learn about what *you*

are going to do with Social Media at your library

Knitter, Reader, occasional World of Warcraft player

Your Turn!

HousekeepingQ&A after every section – but feel

free to ask questions as they come up

Breaks are 15 minutes every hour and a half or so, but if you have to run out for a second, I won’t give you the evil eye

Cell phones happen – please take calls outside the room, though

Speak up!

Outside resourceshttp://webgoddess.wetpaint.comComments, questions, etc. are

welcome on that siteLinks and copies of this slide

deck are thereIt will be up & available until

Wetpaint decides to start charging…

Slide decks also available via Slideshare.net/webgoddess

SCHEDULE

Daily Schedule9am – start time10:30 – break12 – lunch2:10 – break3pm – end time

SOCIAL NETWORKING – THEORY

Social Networking in theoryConnectionsUser-created contentSharingReusable content

◦RSS◦Widgets & Badges

SOCIAL NETWORKING – IN PRACTICE

Social Sites

Best PracticesPick one, get comfyDevelop a communitySpend 15 min a day on the siteRepeat as needed for your

organization

BREAK – 15 MINUTES

Social Networks at MRRLFlickr

◦Rotating slideshow on home pageYouTube

◦Get videos from others & use to store staff-made videos

Facebook & Twitter◦Communication to patrons

FriendFeed◦Aggregate all social network activity

into one place

Social Networks at MRRLBlogs

◦Announcements, informational posts◦Library blog, Children’s blog,

Reader’s Eye blog (private – licensing issues)

Comments – the big question

Allow Forbid

Foster conversationEncourage communityProvide ownership to

patrons“spirit” of Web 2.0Provide a forum for

those without accessTwo-way

communication

Possible trollsPossible bad languagePossible off-topic trolls

using bad languageLimited control by

libraryKeeps blog/social site

“on-message”One-way

communication

FACEBOOK

FacebookHistory (closed college to wide-

open present)Personal pages, fan pages,

groupsRequires a personal account for

fan pages or groupsFacebook’s ToS prohibit 2

personal pages◦What happens when staff leave?

Massively popular with (American/Canadian) patrons

LUNCH

FLICKR

FlickrPhoto sharing

◦Photo archiving!Widgets, badges and sharingGroups & contactsPro vs. FreePublic vs. PrivatePhoto laws and privacyKids and photographs

Tagging & CollectingTaxonomy & Classification –

bottom-upGeo-Tagging

◦Map fun!Batch editing & taggingSets and Collections

TWITTER

TwitterNew vocabulary – tweeting,

tweeple, etc.140 characters – brevity countsText-messaging for freeConversational – but limited (see

140 chars)Reusable – widgets, badges and

RSS

Utterly ShamelessSelf Promotion

BREAK – 15 MINUTES

YOUTUBE

YouTubeHost videos, screencasts and

moreFind videos, favorite them, use

them in your web pages/blogs/etc.

Learn◦Create lists of “how-to” videos for

patrons◦Create your own “how-to” videos

Other options – Blip.tv, Vimeo, etc.

EVERYTHING ELSE

OptionsPicasso (Flickr)Identi.ca (Twitter)Orkut (Facebook)“white label”

◦Ning (no longer free)◦Grou.ps◦Yammer (enterprise Twitter for your

org)

HOMEWORK

Create an accountCreate an account in one of these

servicesFriend me or MRRL orPost your account information

(user name or link to profile page) on the Wiki

Spend 15 minutes tomorrow on your new account (posting, reading or both!)