LibQUAL+ ® Survey Administration
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Transcript of LibQUAL+ ® Survey Administration
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LibQUAL+LibQUAL+®® Survey Administration Survey Administration
Introduction to LibQUAL+University of Westminster, London
February 5, 2010
Selena KillickARL/SCONUL LibQUAL+ Administrator
Cranfield University
www.libqual.org
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OverviewOverview• Preparing for the Survey Implementation
– Defining survey objectives/desired outcomes– Institutional Review Board– Sampling– Creating an assessment group/team– Preparing the organization– Marketing Your Survey
• Online System: Management Center
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Preparing for the Survey Preparing for the Survey ImplementationImplementation
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Why is Your Library Participating Why is Your Library Participating in in LibQUAL+LibQUAL+® ® ??• Institutional goals:
– what do you want to get out of the survey?• Survey requirements:
– people, supplies, technology
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Get Permission from your Get Permission from your Institutional Review BoardInstitutional Review Board• Local group that approves human subject
research• May also be called
– Committee for Human Subject Research– Committee for the Protection of Human
Subjects• Not all institutions need to obtain permission
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Get Permission from yourGet Permission from yourInstitutional Review BoardInstitutional Review Board• If permission is required:
– Seek well in advance of survey– Supply a copy of the survey, if requested– Inform them that results will be shared
among participants• No need to inform LibQUAL+® of decision
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Determine Whom to SurveyDetermine Whom to Survey• Random sample
or • Entire population
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If You Sample…If You Sample…• Recommendations:
– At least 1,200 random email addresses for each user group
– Separate sample groups for undergraduates, graduates, faculty, and staff
– Think about survey fatigue if you want to repeat the survey regularly
• Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire
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If You Survey the If You Survey the Entire Population…Entire Population…• Recommendations:
– Think about survey fatigue if you want to repeat the survey regularly
• Keep notes on your methodology as you will be asked to describe it in the Post Hoc Questionnaire
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Obtain Email AddressesObtain Email Addresses• Typical sources include:
– Campus computing office– Campus administrative records office– Library patron database
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Become Familiar with Become Familiar with LibQUAL+LibQUAL+®® ResourcesResources• Manage Your Survey
http://www.libqual.org/
• LibQUAL+® Procedures Manual
– Updated Version – 2010– Much more detail
• Discussion [email protected]
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Marketing Your SurveyMarketing Your Survey– Place ads in campus newspaper– Write article for library newsletter– Post flyers around campus– Present at faculty meetings & student orientations– Create a survey Web site and feature on library’s
home page– Take the survey to where users are: dining halls,
study rooms, dorms– More suggestions and example works are
available on Publications Page
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The The LibQUAL+LibQUAL+®® Management Center Management Center (aka Your Friend)(aka Your Friend)
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LibQUALLibQUAL++®® Management Center: Management Center:Getting StartedGetting Started• Login (Required to use the Management Center)• Center Sections:
– Personal Profile - Survey Results– Institution Profile - Resources– Manage Users - Directory– Manage Your Survey
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Survey Process: Survey Process: Manage Your SurveyManage Your SurveyEight Sections:• Preferences• Customization• Preview • Representativeness• Monitor Survey Progress• Incentive Winners• Post Hoc• Evaluation
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Manage Your Survey: Manage Your Survey: CustomizationCustomization
Always save your work
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Manage Your Survey: Manage Your Survey: Customization - Local QuestionsCustomization - Local Questions
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Manage Your Survey: Manage Your Survey: Customization - DisciplinesCustomization - Disciplines• Results notebooks summarize findings by user
group and provide a chart for both standard and custom disciplines
• Standard disciplines (based on your institution type, i.e., College/University)
• Customized disciplines– Recommend no more than 16 disciplines, if
possible
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The Standard Disciplines – UK College/University• Agriculture and Related
Subjects• Architecture, Building &
Planning• Biological Sciences• Business • Business &
Administrative Studies• Combined Studies• Computer Science• Creative Art & Design• Education• Engineering &
Technology
• Humanities• Languages• Law• Librarianship &
Information Science• Mathematical Science• Medicine & Dentistry• Other• Physical Sciences• Social, Economic, &
Political Studies• Subjects allied to
Medicine• Veterinary Science
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Manage Your Survey: Manage Your Survey: Customization – Customized DisciplinesCustomization – Customized Disciplines
• Tailor your disciplines to suit your institution
• Map them back to the standard disciplines to aid benchmarking
• Cautions:– Need to provide representativeness data for
your customised disciplines– Too many choices present challenges to
users, difficult to navigate on screen
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Example• Agriculture and Related Subjects• Architecture, Building & Planning• Biological Sciences• Business = Business & Management• Business & Administrative Studies• Combined Studies• Computer Science• Creative Art & Design• Education• Engineering & Technology• Humanities• Languages• Law• Librarianship & Information Science• Mathematical Science = Maths• Medicine & Dentistry = Health• Other• Physical Sciences• Social, Economic, & Political Studies• Subjects allied to Medicine• Veterinary Science
Aerospace EngineeringCivil EngineeringElectrical EngineeringMechanical Engineering
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Example – Customised List
• Business & Management• Combined Studies• Computer Science• Aerospace Engineering• Civil Engineering• Electrical Engineering• Mechanical Engineering• Maths• Health• Other
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Manage Your Survey: Manage Your Survey: Customization – Customized DisciplinesCustomization – Customized Disciplines
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Manage Your Survey: Manage Your Survey: Customization - Standard DisciplinesCustomization - Standard Disciplines
*Note: Disciplines are for an Academic Library
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Manage Your Survey: Manage Your Survey: Customization - Customized DisciplinesCustomization - Customized Disciplines
*Note: Disciplines are for an Academic Library
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Manage Your Survey: Manage Your Survey: Branch LibraryBranch Library
The library you use most often.
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Approving and Running Your Survey
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Manage Your Survey: Manage Your Survey: Previewing and Approving Your SurveyPreviewing and Approving Your SurveyPreview• Complete at least one full run
of your preview survey• Test in different settings,
using different platforms and Web browsers
• Get library staff involved in testing
Approved• Can no longer make changes• Live survey URL
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Manage Your Survey: Manage Your Survey: Distributing Your SurveyDistributing Your Survey
• Once you have your URL you can send out invitations via email to complete the survey
• Can be done in own time• Recommend you run Library staff training
before your invitations go out if possible– Ideal way to capture Library Staff views
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Sending RemindersSending Reminders
• 3-5 reminders to sample populations• Include a thank you to respondents who
have completed the survey• Boost marketing efforts around campus
– More flyers, table tents, ads in campus newspaper
– Get professors and other staff involved– Increase number or types of incentives
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Reviewing Comments
• About one-half of users include comments on their survey
• Download via the Monitor Survey Progress page (Excel file or text file)
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Representativeness QuestionnaireRepresentativeness Questionnaire
• Determines how your institutional profile compares to your survey data
• Requires the following information:– # of individuals per user group– # of individuals within each discipline– # of males and females– Library Statistics
• Volumes added during the year – Gross/Total (including e-books)• Total number of current serials received (including electronic serials)• Total library expenditures (U.S. dollars)• Personnel – professional staff, full-time equivalent (FTE)• Personnel – support staff, full-time equivalent (FTE)
• Complete BEFORE closing survey
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Completed Representativeness Completed Representativeness QuestionnaireQuestionnaire
Representativeness Representativeness CompletedCompleted
Representativeness Representativeness NOT CompletedNOT Completed
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Closing Your SurveyClosing Your Survey
• We recommend a survey run of at least 3 weeks
• Once you close your survey:– Retrieve list of incentive winners– Fill out Post Hoc and Evaluation
Questionnaires
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Manage Your Survey: Completing Post Hoc Manage Your Survey: Completing Post Hoc & Evaluation Questionnaires& Evaluation QuestionnairesPost Hoc Questionnaire• Information about your
survey– Sample size– # of e-mails sent– #of invalid e-mail
addresses– Incentives offered– Marketing techniques– Etc.
Evaluation Questionnaire• Feedback about your
LibQUAL+® experience• All survey liaisons and
assistants are encouraged to complete this questionnaire
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Retrieving Survey ResultsRetrieving Survey Results
• Survey Results Notebook (PDF)– Individual & Group Analyses
• Comments– About half of users provide comments– Download Excel file under Monitor Survey Progress
(see Manage Your Survey)• Excel/SPSS data files• Additional Services:
– Customized Discipline Analysis– Library Branch Analysis– Other Customized Analyses (upon request)– Print Copies
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Summary and ClosureSummary and Closure
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LibQUAL+LibQUAL+®® Resources Resources
• New LibQUAL+® Web site• New LibQUAL+® Lite• Publications• Events and Training• LibQUAL+® Procedures
Manualwww.libqual.org
UK Email discussion group:http://www.jiscmail.ac.uk/(search for LibQUAL)
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The The LibQUAL+LibQUAL+®® Team TeamUK contacts:The best way to contact us:
• Selena KillickARL/SCONUL LibQUAL+ Consortium Administrator [email protected]: 01793 785561
• Stephen TownDirector, University Library & Archives, University of York & LibQUAL+ steering committee [email protected]
USA contacts:The best way to contact us: [email protected]
• David GreenLibrary Relations Coordinator [email protected]
• Yolanda GlassAdministrative [email protected]
• Martha Kyrillidou
Senior Director, Statistics and Service Quality [email protected]
• Gary RoebuckTechnical Operations [email protected]