Talking Telly 15th February 2012

Food and drink kindly supplied by Tangerine Dream

The Social Media Practice

The Social Media Practice

Hello!

Tayler Cresswell

Co-Founder & Editorial Director at Liberty842

@tayler

@Liberty842

#socialtv

#SMWLDN

The Social Media Practice

Liberty842 is a hands-on practice

The Social Media Practice

What we do

• Advise – opportunity & risk

• Guide – set up, monitor, mentor

• Manage – retained support for digital portfolios

• Create and publish – content generation

• Training – workshops for celebrities, staff & third parties

The Social Media Practice

Alan Carr: Chatty Man

The Social Media Practice

21stC watercooler

Live TV is the biggest driver of conversations on Twitter

The Social Media Practice

Part of Chatty Man’s eco-system

Broadcaster, producer, host, booker, audience and Sam @chattyman

The Social Media Practice

June 2009

The Social Media Practice

Exclusive content and teasers

The Social Media Practice

One Direction fans

besiege the studio and

@chattyman for news.

Many have stuck with

the show since

broadcast

Exclusive content and teasers

The Social Media Practice

Audience chat provides content

The Social Media Practice

Always “on air”

The Social Media Practice

The conversation continues when Chatty Man is off air

keeping interest up.

Always “on air”

The Social Media Practice

Double act

Sam’s aim is to take the pressure off Alan and for

@chattyman to complement Alan’s personal Twitter account.

The Social Media Practice

The amount of work that goes into looking after @chattyman

on Twitter can’t be underestimated.

Double act

The Social Media Practice

Feedback

• Something else re reporting

Alan Carr thanks Twitter fans for their part in his NTA award. February 2012

The Social Media Practice

National Television Awards

The Social Media Practice

In it for the long term

There’s no shortcut to building a loyal, *real* audience…