Opening slide• http://pennystocks.la/internet-in-real-

time/

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Digital Space ConsultingTHE “HOW TO BUILD YOUR (BUSINESS)” SOCIAL STRATEGY

Tips | Tricks | Platforms | Tactics

“Nobody ever got a client sitting at home waiting for the phone to ring.” - Me

Who We Are

• Digital agency with over 10 years experience in content, creative, communications, and analytics

• Passionate about the tools, platforms, and technology used to connect and engage consumers

• Focused on empowering brands and customers by enabling them to research, relate and engage with each other

• Entrenched in execution and creating a blueprint from here to there

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What We Do

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Digital Communication Initiatives

Technology Components

Analytics & Reporting

SOCIAL MEDIA ECOMMERCEDIGITAL MESSAGING

WEB CONTENT MANAGEMENT

ECOMMERCE EMAIL / MARKETING

SOCIAL COMMUNITIES

SOCIAL PROFILING

WEBSITE WIDGETS

VIDEO SEO/SEM

WEB ANALYTICS

BUSINESS INTELLIGENCE

STRATEGY + PLANNING

INTERNET MARKETING

Do you know?

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Do you know these people?

What about these people?

Agenda

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A little background What’s this social media thing and why should I care – I’m

not 22

What tools, platforms, and services should I care about

What is my short and long term strategy

How do I create the “social media me” and build my

brand authority

What are the five things I can do today to impact my digital

footprint, engage with my customers, and manage my

time

Let’s start with some videos

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SocialMedia 2013

Marketing Fundamentals Don’t Change

What happens every 60 seconds on the internet

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• 695,000 FACEBOOK STATUS UPDATES

• 1,500 BLOG POSTS

• 100+ NEW LINKEDIN ACCOUNTS

• 694,455 GOOGLE SEARCHES

• 98,000 TWEETS

• 13,000 IPHONE APPS DOWNLOADED

Why social media should be a part of

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your strategy1. Gain visibilityUnlimited access to professionals, organizations, prospects, and customers in your target market

2. Provide transparencyBeing open and honest allows you to connect with others on common ground

3. Helps you ‘get to give’Ask for help only after offering help to others the majority of the time

4. Allow ‘nobodies’ to become ‘somebodies’Create and cultivate your personal brand

Why social matters

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1. Build relationships• Support network• Lead generation

2. Raise visibility• Increased awareness of you and your services

3. Demonstrate expertise• Opportunities to show thought leadership

4. Go public• Come out from behind the curtain• Find your voice/niche/point of view

Share links

Amplify others Give tips Be a

resourceShow

expertise

Blog

Blog comments

Social Networking

LinkedIn

The “How To” Social Media for Business

Hello World…14

What do I need to do first?

• Become a student of each platform• Engage and start conversations• Make sure that your profile is updated / keyword focused• Share content (articles, videos, webinars, events, etc.)• Center profiles on who you are, what you’re about, and

how you help • Create a home online (social home) • Get a business card (Vistaprint / Moo Cards) • Keep the personal personal and business strictly business

Go ahead, ask the question - What’s the ROI of social media???

Create profiles – engage

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CUSTOMER ACQUISITION

Can you show me a couple of examples?

• Be findable – What happens when someone Google’s your name?• Offer help and answer questions• Share useful content (Articles, Blogs)• Become a student of each platform

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Profile: Scott Monty, Ford

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But, Where Do I Get Started

People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening?

Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem.

WHERE TO LISTEN • Google Alerts• LinkedIn • Alltops.com (www.LinkedIn.alltop.com)• Search.Twitter.com• FollowerWonk.com• HelpAReporter.com (HARO)• MuckRack.com • Socialmention.com• Topsy.com

WHERE TO SHARE• Blogs• Forums • Twitter – hashtags / twitter talks • Facebook – status comments / groups • Linkedin – QA / Groups• Quora • Review sites – Amazon / YouTube / Yelp• Yahoo Answers

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3 easy ways you can leverage social media

LinkedIn is a great place to learn what businesses are talking about; Twitter is a great place to learn what businesses are bitching about. – Paul Gilllin

And get started- Market intelligence

- Understand your customers and competitors- Track keyword mentions for your products services

- Identify opportunity - Listen for keywords- Identify influencers - Find prospects who are trying to find you

- Build thought leadership- Become an expert in your niche - Grow your tribe / create authority

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So how do you make the most of your

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social media marketing efforts?

ADD VALUE Share content that your audience will find helpful, informative, or entertaining

Curate | Build | Manage | MeasureGet content• Elance.com• WriterAccess.com• Contently.com• Google Alerts• LinkedIn

Build a team• ELance.com• Crowdspring.com• WriterAccess.com• Contently.com

Manage your message• Hootsuite.com• TwitterFeed.com• WiredPRNews.com• PitchEngine.com

Measure • Who are you writing for?• What is the purpose?• What is the call to action?• What are you measuring?

The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media.

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Example – Create a blog post (LinkedIn)

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• Research your idea• Identify your niche (target audience)• Add notes to Evernote / write in notebook • Save articles that support your blog to Pocket• Create a draft outline of blog post (500-800

words)

Curate

Write Promote

Post

• Open LinkedIn and click on ‘share an update”

• Click on the pencil icon (create a post)• Add your title, header image, and body

content and double check links to open in new window)

• Promote post directly to LinkedIn and share on Facebook and Twitter

• Invest in promoted posts when applicable • Create a tracking spreadsheet to monitor

which posts/messages are gaining traction • Re-share blog posts by taking snippets of

post and using them as tweet/updates with same URL to read full blog

• Research potential copywriters from eLance.com

• Provide writer with outline and essentials of blog post (tone, audience, style, etc.)

• Finalize blog post in MS Word with links, attributions, about the author, etc.

• Purchase stock photo for ‘header image’ from shutterstock (medium/large size file)

+ Have 3-5 posts completed before posting your first blog + Subscribe to Copyblogger to learn more about content marketing

• What you will be able to do• Schedule tweets/Facebook/LinkedIn posts automatically• Manage multiple social profiles• http://hootsuite.com/help

Manage your social media presence

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Two Last Things + My Warning

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Create Profiles- About.me- LinkedIn- Facebook- Twitter

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2 Find Out What People Are Searching For- Find your top 3-5 terms - People search (LinkedIn)- Google Insights

3 Optimize profiles- Add keywords to headlines, titles,

descriptions, summary, skills, links to websites, bios, etc.

4 Find Stuff To Say / Organize Content- Google Alerts- Feedly- LinkedIn News/- Twitter List/ Listorious - SocialMention.com

5 Say Something - Hootsuite

- LinkedIn- Twitter- Facebook 6

Measure- # Followers- # Connections- # LinkedIn Views- # LinkedIn Searches

Starter Matrix – What You Need

Business Cards Profiles Domain/Hosting / Design

Marketing Tools Simple One Pager

What Else You Need

MooCards.com LinkedIn GoDaddy.com Hootsuite.com

About.me Gmail account

VistaPrint.com Twitter BlueHost.com TwitterFeed.com Magnt.com Zoho / FreshBooks

Office Depot Facebook HostMonster.com dissolve.com Tumblr.com Highrise

Staples Pinterest Odesk.com Piktochart.com Basecamp

Instagram Elance.com Mention.com HootSuite.com

Quora Dropbox

Google+ MailChimp.com

Uberconference.com

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Starter Matrix – What You Need Collaboration Tools

Content/ Creative Tools

Google Tools (Chrome Extension)

Who I Read Getting Paid

Trello.com Contently.com Rapportive Copyblogger Fresh Books

HipChat.com WriterAccess.com Boomerang Seth Godin Zoho Invoice

Basecamp eLance.com Streak Chris Brogan Quickbooks

Highrise Crowdspring.com Gary Vaynerchuck Harvest

99designs.com Social Media Examiner

Hubspot

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Create social profiles

Optimize your profiles to let customers, partners, and vendors find you

Become a student of social platforms

Establish a social home

Engage and start answering questions

Include keywords that are relevant to your type of business

Write profiles about who you are, what you do, and how you can help

Follow your metrics • Who are you writing

for?• What is the purpose?• What is the call to

action?• What are you

measuring?

Have a game plan

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Stay connected to the conversation

Don’t be upset with the results you didn’t get from the work you didn’t do

Here is where you start

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• Research your idea• Talk to your network• Identify your niche • Build an audience before you build a product• Create a mock prototype• Create a presentation (investors/customers)

Concept

Business Internal

Marketing

• Build a team (designers, writers, creative, advisors)

• Create internal process (marketing, CRM, accounting)

• Create branding • Create a digital home • Set-up your social profiles

• Audience persona • Social media tactical plan• Content strategy • Off-line strategy• On-line strategy

• Legal incorporation (LLC, S-Corp, etc.)• Buy your domain• Set-up hosting • Set-up email • Get a separate bank account and credit card• Build out estimated financial projections

Digital Space ConsultingCreate. Connect. Engage.

Thank You.

How to Contact Us

DigitalSpaceConsulting.com

James@digitalspaceconsulting.com

Linkedin.com/in/Jloomstein

Twitter.com/jloomstein

Slideshare.net/jloomstein/presentations

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