LGFB_StandardGuide_02_08-1

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LGFB BRAND TOO

GAIN CONFIDENCEREPRENDRE CONFIANLIFT SPIRITSTROUVER DU RCONFORTNSPIRE COURAGEREPRENDRE COURAG


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WELCOMEWelcome to the Look Good Feel Better (LGFB) Brand Toolkit.

Its an exciting time i n the development of Look Good Feel Better. The impor tant workweve done so far, with the help of our dedicated volunteers, staff, Board of Directorsand CCTFA membership and sponsors, has established LGFB as a beacon of hope,community, and support for women during cancer treatment. Today, were poised tomake the LGFB program even more effective and far-reaching.

As supporters, we all have a stake in presenting the LGFB brand in the most effectiveway. By enhancing the focus and clarity of the brand, this Toolkit will help us share acompelling message of support with women who have cancer, and with those who makeour program possible volunteers, LGFB staf f, CCTFA member companies andsponsors. It will give us the guidance we need to use LGFBs history and experience,and the goodwill inherent in the brand, as a springboard to an exciting future.

Thank you for your commitment to shaping a more engaging and consistent imageand voice for LGFB.

Sincerely,

SHERRY ABBOTT MARA BONADIEEXECUTIVE DIRECTOR MANAGER, MARKETING & COMMUNICATIONS

TAKECONTROLSE PRENDREEN MAIN


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NATHALIESHARING WHAT YOU AREGOING THROUGH WITH OTHERWOMEN IS TREMENDOUS.

PARTAGER SON EXPRIENCEAVEC DAUTRES FEMMES ESTTRS BNFIQUE.

SUPPORT


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TABLE OF CONTENTS

1.0 LGFB BRAND TOOLKIT 091.1 HOW TO USE THIS TOOLKIT 11

CONTACT INFORMATION 11

2.0 WHAT LGFB DOES 132.1 LGFB HISTORY 152.2 LGFB BRAND PERSONALITY 172.3 WHO ARE LGFBS AUDIENCES? 19

3.0 BRAND TOOLS 21& GRAPHIC GUIDELINES

3.1 LGFB LOGO 22LGFB LOGO USAGE NEWSPAPER 24PROTECTION SPACE 25LGFB LOGO DONTS 26

3.2 THE TAGLINE 27

3.3 COLOUR PSYCHOLOGY 28& LGFB PRIMARY COLOURS

LGFB SECONDARY COLOURS 29LGFB COLOURS DONTS 31

3.4 TYPOGRAPHY (PRINT & ON-LINE) 32TYPOGRAPHY DOS & DONTS 33

3.5 LGFB PHOTOGRAPHY 34PHOTOGRAPHY DONTS 35

3.6 BRAND VOICE 36WRITING ABOUT LGFB 36FRENCH TRANSLATIONS 36BRAND VOICE HEADLINES & BODY COPY 37BRAND VOICE CHOOSING THE BEST WORDS 38BRAND VOICE DOS & DONTS 39

3 .7 REQUIRED COPY & LEGAL STATEMENTS 40WITHIN LGFBS OWN MATERIALS 40WITHIN LGFB PARTNERS ADS 40

3.8 PARTNER LOGOS & TRADEMARKS 41DISCLAIMER LOGOS 42

5.0 ADVERTISING & PROMOTIONAL MATERIALS 555.1 ADVERTISEMENT & PRINT PSA TEMPLATES 565.2 PRESENTATION TEMPLATES 585.3 PROMOTIONAL ITEMS 59


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ERIKAI TOLD MYSELF THAT I WAS LOOKIN

TOO GOOD TO STAY IN, SO I CALLEDMY FRIENDS AND TOLD THEM WEWERE GOING OUT TO A RESTAURANT!

EN SORTANT, JE ME SUIS DIT QUE JAVAISTROP BONNE MINE POUR RESTER LAMAISON, ALORS, JAI APPEL MES AMIESPOUR ALLER AU RESTO!

INSPIRE


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WE HAVE A UNIQUE STORY TO TELL.TO BE EFFECTIVE, WE NEED TO TELL ITWELL, CLEARLY, CONSISTENTLY ANDIN AN ENGAGING WAY THAT IS TRUE TOOUR NATURE AND PURPOSE.Were at our best when we make it as easy as possible for all our

audiences and stakeholders torecognize

the Look Good Feel Better

(LGFB) brand, to have an accurate understanding of its services, andto see the benefits of participating in its programs.

This Brand Toolkit has been developed to give the Look Good FeelBetter (LGFB) team and its supporters the necessary resources toaccurately convey the essence of the LGFB brand in all corporatecommunication materials and marketing collateral. This is how wepreserve and strengthen our brand how we ensure it has meaningand an impact today and well i nto the future.

NOTRE HISTOIRE EST UNIQUE. POOBTENIR DU SUCCS NOUS DEVOLA PRSENTER DE FAON CLAIRECONSTANTE ET INSPIRANTE, QUI VRITABLEMENT NOTRE RAISONET NOTRE MISSION.Nous sommes notre meilleur lorsque nous per mettons notrepublic cible et nos partenaires de s identifier au programmeBelle et bien dans sa peau MD (BBDSP), de bien saisir sa porte eles bnfices de la participation.

Ce guide de prsentation a t conu afin de fournir lquipede BBDSP et ses partenaires les ressources ncessaires leurpermettant de communiquer avec efficacit la nature du program travers tous les outils de communication et de marketing. Voilnotre faon de prserver et de renforcer la marque, cest--dire dveiller ce quelle ait un sens et des rpercussions aujourdhui edans les annes venir.

1.0 LGFB BRAND TO1.0 GUIDE DE PRSENTATION


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LOOK GOOD FEEL BETTERBRAND TOOLKIT

2007 LOOK GOOD FEEL BETTER. ALL RIGHTS RESERVED.

2.1 LGFB HI2.1 HISTOIRE DE

IN AN EFFORT TO GIVE BACK TO THECOMMUNITY THAT SUPPORTS THEIRINDUSTRY, IN 1992 THE MEMBERCOMPANIES OF THE CANADIAN COSMETIC,TOILETRY AND FRAGRANCE ASSOCIATION(CCTFA) PLEDGED THEIR COMMITMENT TOWOMEN WITH CANCER AND ESTABLISHEDTHE CCTFA FOUNDATION TO LAUNCH THELOOK GOOD FEEL BETTER PROGRAM.Today, Look Good Feel Better continues to be supported primarilyby the member companies of the CCTFA, as well as through variousexternal sponsorships and donors. LGFB continues to be the charityof choice for the cosmetic & beauty industry.

Thanks to the continued support of the CCTFAand our sponsors,it is estimated that Look Good Feel Better has helped more than onehundred thousand women across Canada through its workshop andsignature services. The pr ogram would not be possible without them.

EN 1992, DANS UN ESPRIT DERECONNAISSANCE ENVERS LACOMMUNAUT QUI SOUTIENT LEINDUSTRIE, LES SOCITS MEMBDE LASSOCIATION CANADIENNE COSMTIQUES, PRODUITS DE TOIET PARFUMS SE SONT ENGAGESAIDER LES FEMMES ATTEINTES DCANCER EN TABLISSANT LA FONDE LASSOCIATION CANADIENNE COSMTIQUES, PRODUITS DE TOIET PARFUMS DANS LE BUT DE LALE PROGRAMME BELLE ET BIEN DSA PEAU.Aujourdhui, Belle et bien dans sa peau est principalement nanpar les socits membres de lAssociation canadienne descosmtiques, produits de toilette et parfums ainsi que par divercommanditaires et donateurs externes. Belle et bien dans sa peademeure lorganisme de bienfaisance de choix de lindustrie.

Sans ce soutien indfectible et sans lapport de nos partenairesle programme ne pourrait exister.


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2.2 LGFB BRAND PERSO2.2 LA PERSONNALIT DE

EVERY BRAND HAS A PERSONALITY.The way a brand communicates visually and through words shapes a sense of its character in the eyes of its audiences.When were in touch with theLGFB brand personality, we areable to ensure that everything we say and do is true to its natureand purpose. This strengthens the brand and gives us controlover the image we project.

What characteristics define the LGFB brand personality?THE BRAND IS:

EMPOWERINGHOPEFULWARMSUPPORTIVEMOVINGCURRENT

These qualities should shine through in all LGFB materials, aswell as in conversations on behalf of LGFB. The compelling brandpersonality guides the brands voice and graphic standards, andinfluences LGFB organizational decision-making. Its an importantasset that is well worth protecting and nurturing.

CHAQUE MARQUE POSSDE SAPROPRE IDENTIT.Il est important que celle-ci, par sa communication, vhiculecette image au sein de son public. Lorsque nous saisissons bienla personnalit de Belle et bien dans sa peau , nous pouvons noassurer que nos paroles et nos actions respecteront la philosophdu programme. De cette faon, nous renforcerons limage de Belet bien dans sa peau et nous matriserons mieux le message quenous communiquons.

Quelles caractristiques sont reprsentatives de laxe decommunication de Belle et bien dans sa peau?PERSONNALIT DE BELLE ET BIEN DANS SA PEAU:

STIMULANTEPROMETTEUSECHALEUREUSEENCOURAGEANTETOUCHANTECONTEMPORAINE

Ces qualits devraient se reter dans toutes nos communicationLe caractre attachant du programme inspire notre axe decommunication et nos normes graphiques tout en infl uenant nodcisions organisationnelles. Il sagit dun atout important quil fprotger et privilgier en tout temps.

FINDSUPPORTTROUVERUN APPUI


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THE PERSONALITY OF THE LGFB BRANDEXISTS IN THE MINDS AND HEARTS OF ITS AUDIENCES.THEY ARE:

WOMEN WITH CANCERThose women who could benefit fromLGFBs services.

OTHER STAKEHOLDERSIncluding CCTFA members, externaldonors and supporters, healthcare providers, and friends andfamily of women with cancer.

VOLUNTEERSThose who donate their time to LGFB.

When the LGFB brand personality isclear and consistent, wegive audiences the opportunity to feel that they know and trust us.We help them be more confident about deciding to support orparticipate in LGFB workshops, and that makes all the difference.

LA PERSONNALIT DE BBDSP ESTPRSENTE DANS LESPRIT ET LE CDE SON PUBLIC.CE DERNIER EST COMPOS DES GROUPES SUIVANTS :

FEMMES ATTEINTES DU CANCERFemmes susceptibles debnficier des services de BBDSP.

PARTENAIRESMembres de lAssociation canadienne descosmtiques, produits de toilette et parfums, donateurs etpartenaires externes, fournisseurs de soins de sant, amiset membres des familles de f emmes atteintes du cancer.

BNVOLESGens qui donnent de leur temps BBDSP.

Si lidentit de BBDSP estbien dfinie, nous donnerons notrepublic un plus grand sens d appartenance et dengagement auprogramme et gagnerons sa confiance.



2.3 WHO ARE LGFB'S AUDI2.3 LE PUBLIC DE

MILENA & LINA (COUSINS)WE REALIZE THERE ARE OTHER PEOPLEGOING THROUGH THE SAME THINGS.

ON OUBLIE PARFOIS QUE DAUTRESVIVENT LES MMES DIFFICULTS.


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3.0 BRAND TOOGRAPHIC GUIDE

LGFBS BRAND TOOLS ARE MANYAND THEY ARE ALL INTERCONNEVISUAL ASSETS SUCH AS THE LOGTYPOGRAPHY, COLOURS AND DESTEMPLATES FOR VARIOUS COLLATTHE VOICE, WHICH TAKES INTOCONSIDERATION BOTH THE FACT

OUR MESSAGES AND THE ATTITUPROJECT THROUGH WORD CHOICAND LEGAL GUIDELINES DESIGNEPROTECT VALUABLE TRADEMARKThis section of the Brand Toolkit provides guidelines for using thtools to convey, uphold and strengthen the LGFB brand. It alsoaddresses graphic elements stemming from our relationships witthe Canadian Cosmetic, Toiletry and Fragrance Associati on (CCmembers, suppliers, sponsors, and legal considerations.


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LOOK GOOD FEEL BETTERBRAND TOOLKIT LGFB

THE LOOK GOOD FEEL BETTER LOGODEPICTS A GLOWING SUN RISING ABOVETHE HORIZON. EXTENDING FROM IT ARERAYS OF HOPE REPRESENTING THEHOPE AND POWER OF WOMEN WITHCANCER TO RISE ABOVE THEIR ILLNESS.An internationally recognized symbol, the rising sun conveys dawn bringing with it hope and new possibilities.

This logo, in English or French, appears onevery piece of corporateand marketing collateral produced by LGFB. It immediately identifiesthese pieces as representing LGFB and, as such, it is vitallyimportant to the clarity of the brand.

To avoid diluting the impact of the LGFB logo, it is important that wealways use the right logo, the right way.Never alter its proportions orcolour. Dont use it at sizes smaller than the minimum approved size.Use this guide to determine the allowable minimum logo size.


3.1LGFB LOGO


COLOURFRENCH LOGO

COLOURENGLISH LOGO

COLOURBILINGUAL LOGO

B+WFRENCH LOGO

B+WENGLISH LOGO

B+WBILINGUAL LOGO

RAYS OF HOPE

WORDMARK

LOGO CAN BE NO SMALLERTHAN .5 INCHES/13MMIN HEIGHT

TO ENSURE THAT THE SUN IS ALWAYSWHITE, A WHITE ROUNDED RECTANGLEFORMS THE LOGOS BACKGROUND.THIS MUST BE USED EVERY TIME THELOGO IS APPLIED TO A COLOUREDSURFACE OR PICTURE.


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KEEPING THE CORPORATE LOGO ISOLATEDFROM OTHER GRAPHIC ELEMENTS IS KEYTO PRESERVING CLARITY.A protection space equivalent to the names height must be retainedaround the logo to ensure readability. In print applications, the logomust never be less than 0.5"/13mm wide. Whenever possible, usemore than the minimum amount of protected space around the l ogo.

LOOK GOOD FEEL BETTERBRAND TOOLKIT PROTECTION


3.1LGFB LOGO USAGE NEWSPAPER

SMALL REGISTERED TRADEMARKSIGNS ARE BLACK.

COLOUR OF SUN DESIGNIS FULL BLACK.


IN NEWSPAPERS, GIVEN THE LOWERQUALITY OF PRINT, THE LOGOBELOW MUST BE USED WHEN THESIZE REQUIRED IS SMALLER THAN1"/25MM WIDE.When the size required is larger, use the standard logo.


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LOOK GOOD FEEL BETTERBRAND TOOLKIT THE TA

THIS TAGLINE APPLICATION IS ENCOURAGED IN INSTANCES WHEN THE BILINGUAL LOGOIS USED AND NO OTHER REFERENCE IS MADE TO THE PROGRAMS PURPOSE.

TO DOWNLOAD TAGLINE, PLEASE CONTACT LGFB.

ENGLISH FRENCH

TO MAINTAIN CORPORATE STANDARDSAND THE STRENGTH OF THE LGFBIDENTITY, IT IS IMPORTANT TO AVOIDMANIPULATION OF THE LOGO.The LGFB logo mustnever be skewed, or stretched. No othertypeface may be used to replace the LGFB logo. No scaling of letterforms is permitted.

The corporate colours must not be changed, screened or used with agradient or interrupted by distracting visual elements. No part of thelogo can be removed, replaced or distorted. Only the specifiedcolours are to be used for the logo.

The examples below illustrate a wide range of incorrect uses of thecorporate logo, but are not intended to form a complete list.


3.1LGFB LOGO DON'TS


LGFB HELPING WOMEN WITH CANCERTAGLINE SPECIFICATIONS


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PMS 7541 UPMS 7541 CC7 M1 Y3 K0R227 G232 B233


TERTIARY

CORPORATE COLOUR PALETTE SUGGESTIVE USES:MAGAZINE DESIGN,EXTERNAL MARKETING MATERIALS,EVENT INVITATION ETC.

SECONDARYCORPORATE COLOUR PALETTE




PMS RUBINE RED UPMS 214 CC5 M100 Y35 K0R203 G78 B120

PRIMARYCORPORATE COLOUR PALETTE

THE SUPPORTING LGFB COLOURS ADDDEPTH AND SOPHISTICATION TO THEBRAND PERSONALITY, AND COMPLEMENTTHE MAGENTA OF THE LOGO.This secondary colour palette of pastels is warm, current andpleasing to the eye.

LOOK GOOD FEEL BETTERBRAND TOOLKIT LGFB SECONDARY C

COLOUR PSYCHOLOGYWe all know from experience that coloursaffect mood and feelings.It isnt just a case of liking or disli king a colour; rather, specificcolours have been proven to be more likely to trigger particularreactions. Colours can affect hormonal balance, which in turn af fectsemotions and alters our perceptions of our surroundings and oursense of self.

Colours can calm the mind and alleviate stress, stimulate mentalactivity, and be used to help overcome negative feelings. As a result,when used properly, colour can be an ef fective tool to enhance theimpact of a brand.

LGFB PRIMARY COLOURSColour is acritical aspect of LGFBs visual identity. LGFBs col ourpalette has been carefully selected with colour psychology in mind.In keeping with LGFBs brand personality, preferred colours arewarm, and convey a positive attitude. They are optimistic, soothing,uplifting and inspiring imbued with positive energy and harmony.The magenta of the logo is warm and clear. Take care to use theapproved magenta according to the specifications in this Toolkit,and never alter it or substitute another colour. For print applications,the LGFB magenta is PMS Rubine Red.

It is essential that our identity colours are produced accurately.Please ensure that you use our special Pantone colours for closevisual matching.

PANTONE IS PANTONE, INC.S CHECK-STANDARD TRADEMARK FOR COLOURREPRODUCTION. THE COLOURS SHOWN ON THIS PAGE AND THROUGHOUT THISGUIDE ARE NOT INTENDED TO MATCH THE PANTONE COLOUR STANDARDS.


3.3COLOUR PSYCHOLOGY & LGFB PRIMARY COLOURS



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AVOIDCOLOURS THAT ARE HARSH,COLD AND BRIGHT. NO PRIMARYCOLOURS SHOULD EVER BE USEDON ANY LGFB MATERIALS.The examples below demonstrate the range of colours to avoid.



LGFB COLOURS

AVOIDCOLOURS THAT ARE TOO HARSH, PRIMARY COLOURS, STRONG BR IGHT COLOURS

NO NO NO NO

NO NO NO NO

NO NO NO NO

SUPPORT

ARLYN WITH DAUGHTER CHRISTINEINSTEAD OF OBSESSING ABOUT HOWTHE HOUSE LOOKS, I GO OUT ANDENJOY THE DAY. THE WEATHERCHANGES, BUT THE FLOORS STAYTHE SAME.

JE NE SUIS PLUS OBSDE PAR LEMNAGE, ET JE PROFITE MAINTENANTDE MES JOURNES. LA TEMPRATUREPEUT CHANGER, MAIS MON PLANCHERSERA LE MME MON RETOUR!


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LOOK GOOD FEEL BETTERBRAND TOOLKIT PHOTOGRAPHY

LOOK GOOD FEEL BETTER IS ABOUTGIVING WOMEN WITH CANCER A CHANCETO STRENGTHEN THEIR SPIRIT BYADDRESSING THE APPEARANCE-RELATEDEFFECTS OF CANCER AND ITS TREATMENT.So it only makes sense that its imagery depicts real women whohave benefited from LGFB. Through photography, we capture thewonder of renewal that unfolds in LGFB programs.

We believe that images of real women, feeling confident and incontrol, tell the LGFB story with more dir ectness and power thanany illustration or professional model could achieve.

A recent workshop participation survey showed that 76% of LGFBparticipants were between the ages of 40 and 69. Many of LGFBsphotographic subjects will represent this demographic. However,remember that cancer crosses all age and ethnic boundaries, withmore and more younger women diagnosed each year, so dontrestrict yourself to women in their mid-life years. LGFB is here forall women and teens who can benefit from its services; itsphotography should reflect this inclusive, welcoming attitude.

TO MAINTAIN THE BRAND PERSONALITYAND TO BE SENSITIVE TO WOMENLIVING WITH CANCER,AVOIDUNNATURALPHOTOGRAPHIC TREATMENTS ANDSTYLES, INCLUDING BLACK AND WHITE,DESATURATED MONOTONED ANDDUOTONED IMAGES.In LGFBs own communications, professional models mustnot be used.



3.5LGFB PHOTOGRAPHY

x

x x

MODEL


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WHEN SPEAKING TO WOMEN WITHCANCER THROUGH ADVERTISING ANDEDITORIAL WRITING, IT IS ESPECIALLYIMPORTANT TO BE VIGILANT IN USINGWORDS WHICH ARE IN KEEPING WITHTHEBRAND VOICEAND PERSONALITY.We know that it is difficult for some women to come to LGFBworkshops. By remaining positive yet realistic in communicationmaterials, by emphasizing the benefits of the experience insteadof dwelling on negative emotions, we motivate these women totrust us and join us.

LOOK GOOD FEEL BETTERBRAND TOOLKIT BRAND VOICE HEADLINES & BO

IT GAVE ME THECONFIDENCE TO GOOUT AND MINGLE!

A SMILE MAKESALL THE DIFFERENCE

WEVE ALL HEARD THAT HOW YOUSAY SOMETHING IS AS IMPORTANT ASWHAT YOU SAY. THIS IS AS TRUE OF THEWORDS SPOKEN BY A BRAND AS IT ISFOR THOSE SPOKEN BY AN INDIVIDUAL.The LGFBbrand voice is an extension and reflection of the brandpersonality and mission. Consider the brand's name and tagline thewords most closely associated with LGFB. The words in Look GoodFeel Better and Helping women with cancer are carefully chosen toconvey that the program is positive, helpful and encouraging.

FROM THIS FOUNDATION, WE SPEAK TO LGFBS AUDIENCESIN A VOICE THAT IS:

UPLIFTINGINSPIRATIONAL

INVITINGPERSONABLEAPPROACHABLECARING

WRITING ABOUT LGFB

WHEN YOU NEED TO DESCRIBE LGFB,FEEL FREE TO DRAW FROM THE COPYIN SECTION 2.0, WHERE YOU WILL FINDTHE MISSION, A DESCRIPTION OF THEWORKSHOP AND ITS BENEFITS, ANDADDITIONAL FACTS ABOUT THE LGFBPROGRAM.

FRENCH TRANSLATIONS

THE LGFB BRAND VOICE SHOULD BECONSISTENT ACROSS BOTH ENGLISHAND FRENCH COMMUNICATIONS.When giving direction to translators, please ensure that thetranslated copy is true to the positive spirit of the words, notonly to the literal meaning. Keep in mind that some wordswhich are neutral or positive in English may be less so in French,and vice versa.



3.6BRAND VOICE


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X

X

SUPPLIER LOGO ORIENTA

MINIMUMSPACE EQUALSTO LOGOSWIDTH

X = .75 SUPPLIER LOGO ORIENTATION 2

X = .75 INCHES/19MM X = .5 INCHES/13MM

LOOK GOOD FEEL BETTER IS A PROGRAM OF THE CANADIAN COSMETIC, TOILETRY AND FRAGRANCE ASSOCIATION FOUNDATION | REG CHARITY #13374 0316 RR0001

LOOK GOOD FEEL BETTER IS A PROGRAM OF THECANADIAN COSMETIC, TOILETRY AND FRAGRANCE ASSOCIATION FOUNDATIONREG CHARITY #13374 0316 RR0001

DISCLAIMER LOGO VERSION 1LGFB REQUIRED COPY & LEGAL STATEMENT:INSERT LOGO WITH LEGAL DISCLAIMER

TO MAINTAIN LEGIBILITY COPY MUST BE BLACK(ON BLACK BACKGROUND MUST BE WHITE)

DISCLAIMER LOGO VERSION 2LGFB REQUIRED COPY & LEGAL STATEMENT:INSERT LOGO WITH LEGAL DISCLAIMER

TO MAINTAIN LEGIBILITY COPY MUST BE BLACK(ON BLACK BACKGROUND MUST BE WHITE)

PARTNER LOGOS & TRADEMARKSPECIFICATIONS

LOOK GOOD FEEL BETTERBRAND TOOLKIT PARTNER LOGOS & TRADEMAR

WITHIN LGFBS OWN MATERIALS

AT LGFB, WE HAVE A RESPONSIBILITYTO ACKNOWLEDGE OUR IMPORTANTRELATIONSHIP WITH THE CCTFAFOUNDATION IN ALL OUR GRAPHICMATERIALS, AND TO SAFEGUARD THECCTFA FOUNDATIONS INVESTMENTN OUR TRADEMARK.

All our print and online marketing collateralmust contain theollowing copy ideally, on or near the first page:

A PROGRAM OF THE CANADIAN COSMETIC, TOILETRY AND FRAGRANCEASSOCIATION FOUNDATION | REG CHARITY # 13374 0316 RR0001

BELLE ET BIEN DANS SA PEAU EST UN PROGRAMME DE LA FONDATION DELASSOCIATION CANADIENNE DES COSMTIQUES, PRODUITS DE TOILETTEET PARFUMS | NO DORGANISME DE BIENFAISANCE 13374 0316 RR0001

t is not necessary to i nclude the above copy more than oncen any given piece of collateral.

When using the Look Good Feel Better name in body copy, theymbol should be included immediately following the first usage.n subsequent mentions, it isnt necessary to add the r egisteredrademark symbol.

ook Good Feel BetterRegistered trademark is set at 5 point size, baseline shifted 2 points.

lease leave 30 point tracking after Better to allow for some space.

WITHIN LGFB PARTNERS ADS

WE APPRECIATE THE SUPPORT OF OUR PARTNERS, AND VALUE THEIRADVERTISEMENTS IN THE ANNUALLGFB PUBLICATION AND THEIRPARTNERSHIP WITH US IN CONSUMERMARKETING INITIATIVES.By joining in LGFBs important cause, its supporters highlight theircommitment to womens well-being, which results in a positive haloeffect that enhances goodwill for their brands.

The following guidelines will help LGFB supporters create appropriate,effective ads that appeal to workshop participants and link supporterswith LGFB. We encourage LGFB supporters tocustomize theiradvertising to the cancer charity environment. Ideally, the ad copyand imagery will be positive, i nspirational and hopeful. Please see

section 3.6 of this Brand Toolkit for suggestions regardingappropriate word choice. Supplier ads should use the full nameLook Good Feel Better rather than LGFB.

When the LGFB logo and trademarks are included in supplierads, suppliers must sign a Trademark Use Authorization Form(see section 1.1 for contact information) and follow the logoguidelines in section 3.1. The LGFB logo should appear on a solidbackground, and surrounding text and graphics s hould notencroach on the logos protection space.

THE AD SHOULD CONTAIN THE FOLLOWING LINE OF COPY:

LOOK GOOD FEEL BETTER IS A PROGRAM OF THE CANADIAN COSMETIC, TOILETRYAND FRAGRANCE ASSOCIATION FOUNDATION | REG CHARITY #13374 0316 RR0001

BELLE ET BIEN DANS SA PEAU EST UN PROGRAMME DE LA FONDATION DELASSOCIATION CANADIENNE DES COSMTIQUES, PRODUITS DE TOILETTEET PARFUMS | No DORGANISME DE BIENFAISANCE 13374 0316 RR0001

PLEASE SEE THE ENGLISH EXAMPLE ON THE RIGHT.

OOK GOOD FEEL BETTERRAND TOOLKIT


3.7REQUIRED COPY & LEGAL STATEMENTS


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100%

SCALED AT 120%


L O O K G O O D F E E L B E T T E R I S A P R O G R A M O F T H E

C A N A D I A N C O S M E T I C , T O I L E T RY A N D F R A G R A N C E A S S O C I AT I O N F O U N D AT I O NR E G C H A R I T Y # 1 3 3 7 4 0 3 1 6 R R 0 0 0 1

SCALED AT 120%

100%

LOOK GOOD FEEL BETTERBRAND TOOLKIT PARTNER LOGOS & TRAD



3.8PARTNER LOGOS & TRADEMARKS

PARTNER LOGOS & TRADEMARKDISCLAIMER LOGO VERSION 1Do not scale logo LARGER THAN 120%. ( Unless used for large scale marketing material)Contact LGFB for logo file available in both English and French.

PARTNER LOGOS & TRADEMARKDISCLAIMER LOGO VERSION 2Do not scale logo LARGER THAN 120%. (Unless used for large scale marketing material)Contact LGFB for logo file available in both English and French.

L OOK GOOD FEEL BETTER IS A PRO GRAM O F T HE CA NA D IAN C OSME TIC , TO ILE T RY A N D FRA G R A N CE ASSOCIATION FOUNDATION | REG CHARITY #13374 0316 RR0001

L O O K G O O D F E E L B E T T E R I S A P R O G R A M O F T H E C A N A D I A N C O S M E T I C , T O I L E T RY A N D F R A G R A N C E A S S O C I AT I O N F O U N D AT I O N | R E G C H A R I T Y # 1 3 3 7 4 0 3 1 6 R R 0 0 0 1


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THIS SECTION PROVIDES AN OVEOF GRAPHICAL APPROACHES FORLGFB ADVERTISING AND PROMOTMATERIALS, IN KEEPING WITH THGUIDELINES AND PERSONALITY.When designing (or contracting agencies to design) new ads andpromotional items, please ensure that our standards for logo usephotography and copywriting are upheld.

5.0 ADVERTISIPROMOTIONAL MA


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LOOK GOOD FEEL BETTERBRAND TOOLKIT ADVERTISEMENTS & PRINT PSA TE

SAMPLE PRINT PSA TEMPLATE



5.1ADVERTISEMENTS & PRINT PSA TEMPLATES

IT WILLCHANGEYOUR LIFE.

IT CHANGEDMINE.

Look Good Feel Better is Canadas only cancer charity dedicated to helpingwomen manage the effects that cancer and its treatment have on theirappearance. Our free tools and training empower women to look and feel alittle more like themselves again, boosting condence and morale.

GAIN CONFIDENCE | LIFT SPIRITS | FIND SUPPORT

INFORMATION 1 800 914 5665 | LOOKGOODFEELBETTER.CA

ERIKA HELLER AGE 30, CANCER SURVIVOR

HELPINGWOMEN WITHCANCER

LOOK GOOD FEEL BETTER IS A PROGRAM OF THE CANADIAN COSMETIC, T OILETRY AND FRAGRANCE ASSOCIA TION FOUNDATION | REG CHARI TY #13374 0316 RR0001

GAINCONFIDENCREPRENDRECONFIANCE


IT WILLCHANGE YOUR LIFE.ITCHANGEDMINE.ERIKA HELLER AGE 30, CANCER SURVIVOR


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LIFTSPIRITS

LIF T S P IR I T S

FINDSUPPORT

LIFT SPIRITSFIND SUPPORT

GAIN CONFIDENCE

LOOK GOOD FEEL BETTERBRAND TOOLKIT PROMOTIONAL

POWERPOINT TEMPLATE SAMPLE PROMOTIONAL ITEM DESIGN



5.2PRESENTATION TEMPLATES

HEADLINE TO GO HERE

PRESENTATION TITLE HEREMARCH 23, 2007

2

Lor em ipsum dolor sit amet, consectetuer adipiscing elit,sed diam nonummy nibh euismod tincidunt ut laoreet

Ut wisi enim ad minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip

Duis autem vel eum iriure dolor in hendrerit in vulputatevelit esse molestie consequat, vel illum dolore eu feugiat

Typi non habent claritatem insitam; est usus legentis iniis qui facit eorum claritatem

Claritas est etiam processus dynamicus, qui sequiturmutationem consuetudium lectorum

LIFTSPIRITSNURTUREHOPE

PRESENTATION TITLE HERE

NATHALIESHARING WHAT YOU AREGOING THROUGH WITH OTHERWOMEN IS TREMENDOUS.

HEADLINE TO GO HERE

4

Lorem ipsum dolor sit amet, consectetueradipiscing elit, sed diam nonummy nibheuismod tincidunt ut laoreet

Ut wisi enim ad minim veniam, quis nostrud

exerci tation ullamcorper suscipit lobortisnisl ut aliquip

Duis autem vel eum iriure dolor in hendreritin vulputate velit esse molestie consequat,vel illum dolore eu feugiat

Typi non habent claritatem insitam; est ususlegentis in iis qui facit eorum claritatem

PRESENTATION TITLE HERE


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NOUS REMERCIONS NOPARTENAIRES ET LESSOCITS MEMBRES DLASSOCIATION CANADDES COSMTIQUES,PRODUITS DE TOILETTET PARFUMS. SANS VOBELLE ET BIEN DANS SPEAU NEXISTERAIT PA

A THANK YOU TO OURSPONSORS & CCTFAMEMBER COMPANIES.LOOK GOOD FEEL BETTERWOULD NOT BE POSSIBLEWITHOUT YOU.


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TAKE CONTROLSE PRENDRE EN MFIND SUPPORTTROUVER UN AP

NURTURE HOPEGARDER ESPO

LGFB_StandardGuide_02_08-1

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