Presented by

C Viswahaithanya Reddy

Siva Sivani Institute of Management

COMPANY FACTS PRESENTATION ON Presentation

INTRODUCTION

o LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.

o GoldStar  was an electronics company established in 1956.

o In 1958, Both companies Lucky and GoldStar merged and formed as

Lucky-Goldstar in Seoul. o Worlds second largest

manufacturer of electronic goods.

World wide, 2,20,000 employees. Total revenue-143.6 billion US$(march 2k13). Joint ventures with Philips-led lights Sun Systems-java platforms for tv andmobiles MOU’s with Google-pre installed in phones, Siemens-manufacturing Microsoft-windows 6.0 for smart phones Schineder- providing camera lenses for pc’s ,cc cameras,mobiles

KEY PEOPLE

Bon-Joon Koo Vice Chairman & CEO, LG Electronics Havis Kwon President and CEO / Home Entertainment Jong-Seok Park Executive Vice President and CEO / Mobile Communications Seong-Jin Jo President and CEO / Home Appliance Company Hwan-Yong Nho President and CEO /Air Conditioning & Energy Solution Woo-Jong Lee President and CEO / Vehicle Components Company K R Kim MD LG electronics,India

VISION & MISSION

Vision LG’s Vision is to become a worldwide leader in digital that ensures customer satisfaction through innovative products and superior services. Mission

To create value for customers. To respect human dignity. To become best in its field.

HISTORY…….

PRODUCT LINE

LG ELECTRONICS• HOME ENTERTAINMENT

• HOME ENTERTAINMENT

• HOME APPLIANCES

FINANCIAL PERFORMANCE

AWARDS & ACHIEVEMENTS

2008 Selected as the Most admired Multi- National Company in India.

2009 Presidential Award for the Best Design in Indonesia.

2009 Selected as the best 3G mobile handset maker in China.

2009 Presidential Award for Korea IT Innovation.

2013-it honored with 10 CES 2013 innovation awards for smart innovations in U.S.

Since 2004,it honored with more than 130 CES Innovation awards.

CORPORATE SOCIAL RESPONSIBILITY

Recycling of Plastic Applications. Providing school meals in the 15 LG Hope Schools

through the slum districts in Kenya. Supporting to develop local infrastructure such as ponds

and road in Asia.

COMPETITORS

MARKET SHARE (2013)

23.8

24.7

21.1

10.8

5.6

9.8

4.2

shares

LGSAMSUNGSONYPANASONICONIDAVIDEOCONOTHERS

STANDING POSITIONS

2nd in home entertainment. 1st in air conditioners. 5th in mobile comm. 1st in home appliances.

PROMOTION & PLACE

Global Newspaper T.V Hording and Taking part in events like icc world cup, foot

ball leauges……etc

HUMAN RESOURCE& RECRUITMENT PROCESS

Number of employee 91254 Recruitment process is done by both ways

• On campus • Off campus

TRAINING- 20 days of theoritical & 10 days of doing adventures and making funs

written

Group discussion

Technical & HR round

PESTLE ANALYSIS

Political- In the LG electronics political analysis include: high import duty, plants in tax incentive.

Economic-Increase in per capita income, and increase in spending.

Social-manufacturing eco-friendly product and increasing life style.

Technological-LG electronics is increasing its focus on “Smart Technology”-technology that adds convenience and joy to customers’ lives.

Environmental-LG electronics is committed to the program’s mission of achieving superior energy efficiency.

SWOT ANALYSIS

Strengths-• Wide range of products to serve all categories.• Widest distribution network in the world.• Good after sales service offered.• Market leader in home appliances.

Weakness-• Samsung being its competitor provides similar products.• Consumers compare L.G with Samsung its Korean rival not with

other global companies.• Brand lacks influence in the segment of early adopters .

Oppurtunities -• Fast growth of the home appliances market• Shifting to rural areas• Sponsorships with F.C teams

Threats-• Close competitors like Samsung are compared to it.• Price war with Samsung• Global recession

THANK YOU