L@Fw2008 Melissa Casburn

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Melissa Casburns Love@ First Website Ignite presentation

Transcript of L@Fw2008 Melissa Casburn

  • 1.Be for real. Melissa Casburn/ISITE Design Love @ First Website/October 2008

2. 3. 4. ( 432 customer reviews ) 5. Communities are aboutconversations 6. 7. 8. new blog posts per day 1,000,000,000 Technoratis State of the Blogosphere 2008 9. We are aboutcontribution . - Benjamin Zander 10. 11. 12. Only when you play in a thing do peoplelistenandhearyou and aremoved . - Brenda Ueland 13. In selecting and defining thenet operating profit performance measurefor 2008, a period when the Company was expecting to experience significantlyelevated loss provisionand foreclosed asset expense from its single-family residential mortgage loan portfolio, the Committee was focused on sustaining and growing the Companystop-line revenuesand controlling other expenses. Sustaining and growing top-line revenues and controlling other expenses were seen as important to achieving the following objectives: (a) enabling the Company to return tolonger-rangeearnings expectationsafter these elevated credit costs subside, and (b) helping ensure that thefundamental driversof the Companys long-term franchise value would not be materially diminished during the period of elevated credit costs in its mortgage loan portfolios. The Committee believed that these objectives would provide afoundation for restoring shareholder value . 14. Be a one-buttock player . - Benjamin Zander 15. 97%keep the job Only3%take the cash 16. 17. 18. 19. 20. [email_address] Just talk to me .