LexisPresentation
Transcript of LexisPresentation
IT ’S NOT JUST ABOUT PRINTING…
IT’S ABOUT PEOPLE!
PRINTING... FULFILLMENT...
DIRECT MAIL MARKETING..
Will be celebrating our 13th Year in Business.
Veteran/Family Owned and Operated.
BBB A+ Rating Green – Recycle: Paper, Plastic,
Cardboard, Aluminum & Wood Pallets
80% of our Customers have been with us for over 5 years and some over 10 years.
7 Full-Time and 5 Part-Time Employees.
12,000 SQ FT Facility – Climate Controlled.
Secure FTP for Sensitive Data Licensed, Insured & Soon to be
Bonded.
Great Referrals: Banks, Credit Unions, Finance Mortgage Companies Automotive Industry Market Research/Survey
Companies HVAC & Pest Control Associations Non-Profit Groups Education People that want to learn to
combine great printed and online strategies for marketing their business!
ABOUT LEXIS
ABOUT LEXIS PRINTING…
PRODUCTS & SERVICES
We C a n P r o v i d e V i r t u a l l y A n y P r o d u c t O r
S e r v i c e I m a g i n a b l e Fo r Yo u r
B u s i n e s s C o m m u n i c a t i o n N e e d s .Products & Services we offer… Letterhead, Business Cards & Envelopes Flyers, Postcards, Brochures, Posters Bindery Services Workbooks, Instructional Manuals NCR Forms Corporate & Financial Statements Newsletters, Notebooks, Notepads Personalized Stationary Coupon Booklets Trade Show Pieces – Invitations to Table
Tents AND Much More
Direct Mail Printing AND our own IN HOUSE MAIL HOUSE!!!
Competitive Pricing, Expertise, Security, Stability all with Amazing Turnaround
We provide mailing services with a
Personal Touch.
Our goal is to establish and maintain our
Customer’s Confidence & Loyalty
Confidentiality, Security and the
highest possible quality are of utmost
Importance to us.
SERVICES AVAILABLE: Complete Postal Processing
Full service, highly automated, large, high volume facility.
Addressing Fully equipped inkjet production line and high
speed lasers. Inserting
Standard multi piece machine inserting, jumbo inserting, matched mail, and hand assembly available.
Assembly Folders, binders, point of sale kits and other complex
assembly jobs in any quantity including large time critical jobs.
Drop Shipping Extensive drop shipping of completed mail throughout the
US for additional savings for our customers. Sequential Mailings
Storage and production of mailings that drop in segments over time or on demand.
Mailing Lists Knowledgeable and experienced staff available to help
you identify and reach your exact target market. Data Processing
Eliminate wasted postage and printing costs by having your file updated with the correct information.
Presorting Proper presorting can result in substantial postage
savings. We have the most advanced software on the market to reduce your postage to the barest legal minimum.
Variable Data One size does not always fit all… We combine our data
processing capabilities with high speed, high production laser printers to offer variable data printing in any volume range.
Mail TrackingLEXIS MAILING SERVICE
SAMPLE MAILING
Spring/Fall of 2015 Letter 1 PC1 PC2 Total
Week 1 58,685 58,685
Week 2 58,685 58,685 117,371
Week 3 58,685 58,685 55,164 172,535
Week 4 58,685 58,685 55,164 172,535
Week 5 58,685 58,685 55,164 172,535
Week 6 58,685 58,685 55,164 172,535
Week 7 58,685 58,685 55,164 172,535
Week 8 58,685 58,685 55,164 172,535
Week 9 58,685 58,685 55,164 172,535
Week 10 58,685 58,685 55,164 172,535
Week 11 58,685 58,685 55,164 172,535
Week 12 58,685 55,164 113,849
Week 13 55,164 55,164
Total 645,538 645,538 606,803 1,897,880
Printed Materials are still a neededSource for marketing your business!
Creating a balance is key!!
59% of business executives trust printed information over online sources
67% of people say that good printed materials mean a company cares about it’s customers.
75% of consumers visited a website to purchase a product or service after seeing it in print.
Direct Mail brings in 78% of donations to non-profits.
Web sites supported by printed promotion yield 163% more revenue.
Most adults reported that they felt more comfortable with something on paper than on screen.
40% surveyed say they have tried a new business or service due to a direct marketing piece.
Campaigns combining print marketing with Internet marketing yield up to 25% higher response rates vs. internet alone.
83% of people say they like to keep printed material for future reference.
People surveyed say brand recall is higher using print vs. online, because on-screen information is 20-30% more difficult to read.
Printed materials do not deplete our resources, roughly 600 million trees are planted every year by the paper and forest industry, surpassing the amount harvested – 3 to 1
Designers and Business Executives today still value printed materials for its Classic Strengths: Permanence, Tangibility, Authenticity & Confidence. These qualities are arguably more important than ever in this world of digital communications because they offer… Human Connection.
Sources: GDUSA 2010 Print Survey, Appleton Coated ROI Study, American Forest & Paper Association, Wayne State University, McPheters & Company Study, Journal of Psychology & Marketing, Down to Earth Insights, U.S. Postal Service comScore Survey, DMA, Print in the Mix Organization.
REDISCOVER PRINT
“We love working with Lexis! They are quick and professional and are always there to guide us when we need help. They are so easy to work with – I highly recommend them!” – LeAnne R. Business Development Director – CCCG
“Lexis Printing has been an outstanding partner for us. They are reliable, fast and responsive to our organization’s growing printing needs.” Stephen D. – Director of Communications – GA Family Council & Providence Christian Academy
“Lexis Printing continually impresses me and the staff at Center for an Educated Georgia. Being a non-profit, we print a significant amount of material. We’ve requested about every type of print from Lexis – Invitations, Reports, Brochures, Posters, Various Mailers, Postcards, Etc. and Lexis has always exceeded our expectations. With Lexis, our printing is always high quality and has always been on time. Moreover, Lisa and the entire Lexis team make every effort to know our work and our staff. The entire printing experience that Lexis offers is most certainly unsurpassed. Jessica G. – The Center for an Educated Georgia
“Lexis Printing is Fast, Cost Efficient and I can always count on a job well done! Dennis W. – Director of Communications – Hughes/Apex Supply Company
WHAT OUR CUSTOMER’S SAY!
Printed Materials are still a needed and wanted source for marketing a
business!!
Creating a balance of your online and offline presence is key!!
BOTTOM LINE