LexisNexis ROI Tool Campaign
1
LexisNexis needed to increase awareness and interest in their financial management software, in the midst of a soft market. We used online ROI calculators to prove it was a strategic tool that would help firm leaders generate more profit. Here was the challenge LexisNexis needed to generate leads for their Juris software among midsize law firms, but the only “offer” they had to generate interest was an annual survey that showed how midsize firms responded to various issues about firm profitability. So how did they address it? They initially came to Pearson & Co. asking for an email campaign that would use screen grabs to spotlight their software’s functionality. Unfortunately, merely talking about how their software helps improve profitability isn’t as compelling as proving it. That’s where Pearson & Co. stepped in. What did Pearson & Co. do for LexisNexis? In order to generate leads, we needed to have offers that delivered real value. And since the software was about law-firm financial analytics, we needed to show how information revealed by the Juris software could help firms increase revenue and profit. We burrowed into their survey details to surface key metrics that would help firms analyze and find profit. We then mapped them to key capabilities of the Juris software to demonstrate how it could deliver the financial insight they needed. What happened? The client was initially skeptical that we could convert survey data into five unique online ROI calculators that only required two to three data entries from the user. Not only did we accomplish this, but its success was confirmed when prospects not only tried the tools but passed them along to colleagues and peers. Now, here’s what YOU need to do. If you need to break through to a new audience and engage them in an ongoing dialogue, call Jenée Gatto today at 408-540-5305. Or, if you’d like to explore additional best practices, visit us at www.getpearson.com. LexisNexis ROI Tool Campaign CASE STUDY #3 © 2011 Pearson & Co. I www.getpearson.com 300 Orchard City Drive, Suite 126 I Campbell, CA 95008 I Tel: 408.540.5300 We develop contextual selling tools and content marketing programs that are considered best in class, with messaging that sharpens differentiation, play books that improve sales performance, and content marketing programs that deliver results. We help companies harness sales leader knowledge and apply rich insight about customer drivers and market realities in tools and programs that drive measurable change, often in less than 90 days.
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Transcript of LexisNexis ROI Tool Campaign
LexisNexis needed to increase awareness and interest in their financial management software, in the midst of a soft market. We used online ROI calculators to prove it was a strategic tool that would help firm leaders generate more profit.
Here was the challengeLexisNexis needed to generate leads for their Juris software among midsize law firms, but the only “offer” they had to generate interest was an annual survey that showed how midsize firms responded to various issues about firm profitability.
So how did they address it?They initially came to Pearson & Co. asking for an email campaign that would use screen grabs to spotlight their software’s functionality. Unfortunately, merely talking about how their software helps improve profitability isn’t as compelling as proving it. That’s where Pearson & Co. stepped in.
What did Pearson & Co. do for LexisNexis?
In order to generate leads, we needed to have offers that delivered real value. And since the software was about law-firm financial analytics, we needed to show how information revealed by the Juris software could help firms increase revenue and profit.
We burrowed into their survey details to surface key metrics that would help firms analyze and find profit. We then mapped them to key capabilities of the Juris software to demonstrate how it could deliver the financial insight they needed.
What happened?The client was initially skeptical that we could convert survey data into five unique online ROI calculators that only required two to three data entries from the user. Not only did we accomplish this, but its success was confirmed when prospects not only tried the tools but passed them along to colleagues and peers.
Now, here’s what YOU need to do.If you need to break through to a new audience and engage them in an ongoing dialogue, call Jenée Gatto today at 408-540-5305. Or, if you’d like to explore additional best practices, visit us at www.getpearson.com.
LexisNexis ROI Tool Campaign
CASE STUDY #3
© 2011 Pearson & Co. I www.getpearson.com300 Orchard City Drive, Suite 126 I Campbell, CA 95008 I Tel: 408.540.5300
We develop contextual selling tools and content marketing programs that are considered best in class, with messaging that sharpens differentiation, play books that improve sales performance, and content marketing programs that deliver results. We help companies harness sales leader knowledge and apply rich insight about customer drivers and market realities in tools and programs that drive measurable change, often in less than 90 days.
