Lexar

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Lexar signature guidelines

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Our signature

Alternate signatures

Clear space

Size restrictions

Background usage

Unacceptable usage

Color palette

Signature and tagline

Signature and tagline clear spaceSignature and tagline size restrictions

Signature and tagline background usage

Signature and tagline unacceptable usage

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Contents

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Oursigna

ture

The Lexar signature represents the Lexar

identity on all our visual communication.

We want our signature to be always used

correctly and consistently.

The signature has been custom-designed

to maximize legibility, and artwork is

available in multiple sizes as well as the

acceptable colors from the Lexar color

palette. The signature consists of the

Lexar word mark, the primary graphicelement Digital Stream X, as well as

the trademark symbol. The Digital

Stream X is incorporated within the

Lexar word mark.

Word mark

The word mark consists of a custom

drawing of the word Lexar based on

the Avenir Book font.

Digital Stream X

The Digital Stream X is a series of

growing circles which forms one of the

arms of the alphabet X in Lexar. The

artwork exists as part of the signature

artwork, and the graphic stream never

exists on its own and is always used as

part of the word mark.

Shown here is the preferred version of

the Lexar signature. It is a 4- or 2-colorversion in Lexar Purple (or PMS 274) and

Lexar Red (or PMS 1797) on a white back-

ground. Size, typesetting, color palette

and spatial and proportional ratios of the

elements are predetermined and may

not be altered.

Use only approved artwork.

3

The Digital Stream X

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4 Lexar signature guidelines

Alternatesignatures


For ease of usage and flexibility, a

one-color version is also available.The

one-color version can be either black or

Lexar Purple (or PMS 274) only. The Lexar

signature can also be reversed out to

white when sufficient contrast is available.

Use only the approved versions.

1 Color Black Reverse Out White 1 Color Lexar Purple (or PMS 274)

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Clearspace

Clear space

The Lexar signature communicates most

effectively when it is not crowded by

other elements. Ideally the signature

should be staged with as much clear

space as possible, however the minimum

clear space has been specified to ensure

a clear read, prominence and clarity.

Requirements for the core identity

Always follow the minimum clearspace requirements. For measurement

purposes, a unit x has been estab-

lished. In all cases, xequals the

height of the diagonal bar in the

Digital Stream X.

x

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Size restrictions

To communicate effectively on various

media while maintaining the integrity of

the signature, a minimum size has been

established for the Lexar signature.

The sizes have been established to

ensure the best reproduction of the

signature, and the artwork is available

in two sizes, large and small. The large

version is to be used for widths greater

than 1"/2.5cms or 72 pixels for a digital

format while the small version is to be

used for widths 1"/2.5cms or less than 73

pixels for digital format.

Sizerestric

tions

Large Logo: Use for 1" or greater Small Logo: Minimum size .5"Small Logo: Use for less than 1"

The two sizes maintain similar ratios

except for the size of the Data Stream

X dots and the TM symbol, which has

been altered to maintain readability even

when reduced to a minimum size. The

Lexar signature should never be reduced

to a size smaller than .5" in width.

Always ensure legibility of signature.

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Permissible backgrounds

The preferred signature always prints on

a white background. Alternatively, the

preferred version of the Lexar signature

can occasionally be used on a very light

photographic background or a solid light

color. In cases where sufficient contrast

is available, the Lexar signature may be

reversed out to white. Do not use on a

busy photographic background or in

low-contrast situations.

Background

usage

Alternate: Use over solid light colors

Alternate: Reverse to white with sufficient contrast

Alternate: Use over simplified photographic backgrounds


Never: Use over busy photographic backgrounds

Never:Use over busy photographic backgrounds

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Unacceptable usage

It is essential to maintain the integrity

of the Lexar signature.

Do not distort, rearrange elements,

or change the colors, fonts orproportions of the Lexar signature.

The Digital Stream X cannot be

used on its own and must always be

part of the Lexar signature.

The signature artwork also cannot be

used to create a repeat pattern.

Unacceptableusage

Do not distort

Trust products

Do not rearrange elements

Do not rearrange elements

Do not change fonts

Do not change colors

Do not use signature artwork in a sentence

Do not use signature artworkto create patterns

Do not use Digital Stream X,by itself

When Lexar appears in text, it

should be shown in the text font and

be capitalized. The Lexar signature

should never be used in text.

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Colorpal

ette

9

In lieu of the color(s) listed on this page, you may use the PANTONE colors cited, the standards for which can be found in the current edition of the PANTONE formula guide.The colors shown throughout this manual have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards.

PANTONE is a registered trademark of Pantone, Inc.

Lexar signature core colors

Lexar Purple

PMS 274

CMYK:100C, 100M, 0Y, 28K

Web safe color #221f72

Lexar Red

PMS 1797

CMYK: 0C, 100M, 99Y, 4K

Web safe color #e31b23

Color unifies a brand and is meant to

communicate specific information to

consumers. The Lexar color palette

shown on this page is to be used

throughout all communication. Select the

colors according to intended use. Adhere

to the specifications of the standards and

ensure consistency of color.

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Signatureand

tagline

Tagline with logo, vertical format lock-up Tagline with logo, horizontal format

The Lexar signature with tagline repre-

sents the Lexar identity and tagline on

our visual communication. We want

our signature with tagline to be always

used correctly and consistently in either

vertical or horizontal format.

The vertical format is preferred on pack-

aging or when horizontal space is limited.

Proportionally the tagline is smaller on

the vertical format when compared to thehorizontal format. The horizontal format

is preferred when horizontal space is

available or when the tagline needs to be

emphasized (i.e. tradeshow use).

Shown here are the preferred versions of

the Lexar signature. It is a 4- or 2-color

version in Lexar Purple (or PMS 274)

and Lexar Red (or PMS 1797) on a white

background and the tagline in Lexar

Purple. Size, typesetting, color palette

and spatial and proportional ratios of the

elements are predetermined and may

not be altered.

Use only approved artwork.

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Signatureand

tagline

Tagline with logo, reverse vertical format lock-up

Tagline with logo, reverse horizontal format lock-up


For ease of usage and flexibility, a

one-color version is also available.The

one-color version should preferably only

be white on black. The Lexar signature

with tagline can also be reversed out to

white when sufficient contrast is available.

Use only the approved versions.

Tagline with logo, reverse vertical format lock-up. Shown white on grey.

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Clearspace

Clear space

The Lexar signature with tagline commu-

nicates most effectively when it is not

crowded by other elements. Ideally the

signature should be staged with as much

clear space as possible, however the

minimum clear space has been specified to

ensure a clear read, prominence and clarity.

Requirements for the core identity

Always follow the minimum clear spacerequirements. For measurement purposes,

a unit x has been established. In all cases,

xequals the height of the lower case r

within Lexar.

x

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Sizerestric

tions

Large Logo: Use for 1" or greater Minimum size .878"Small Logo: Use for less than 1"


except for the size of the TM symbol,

which has been altered to maintain read-

ability even when reduced to a minimum

size. The Lexar signature with tagline

should never be reduced to a size smaller

than .878" in width.


Size restrictions vertical

To communicate effectively on

various media while maintaining the

integrity of the signature, a minimum

size has been established for the

Lexar signature with tagline.








used for widths 1"/2.5cms or less than

73 pixels for digital format.

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Sizerestrictions

Large Logo: Use for 1" or greater

Minimum size .878"

Small Logo: Use for less than 1"


except for the size of the TM symbol,

which has been altered to maintain read-

ability even when reduced to a minimum

size. The Lexar signature with tagline

should never be reduced to a size smaller

than .878" in width.


Size restrictions horizontal

To communicate effectively on

various media while maintaining the

integrity of the signature, a minimum

size has been established for the

Lexar signature with tagline.








used for widths 1"/2.5cms or less than

73 pixels for digital format.

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Permissible backgroundsThe preferred signature always prints on

a white background. Alternatively, the

preferred version of the Lexar signature

with tagline can occasionally be used on

a very light photographic background

or a solid light color. In cases where

sufficient contrast is available, the Lexar

signature with tagline may be reversed

out to white. Do not use on a busy

photographic background or in low-

contrast situations.

Background

usage

Alternate: Use over solid light colors

Alternate: Reverse to white with sufficient contrast



Never: Use over busy photographic backgrounds

Never:Use over busy photographic backgrounds

Alternate: Use over sol id li ght colors Alternate: Use over simplified photographic backgrounds Never: Use over busy photographic backgrounds

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Unacceptable usage

It is essential to maintain the integrity

of the Lexar signature with tagline.

Do not distort, rearrange elements, or

change the colors, fonts or proportionsof the Lexar signature with tagline. The

Digital Stream X cannot be used on its

own and must always be part of the

Lexar signature.

The signature artwork also cannot be

used to create a repeat pattern.

Unacceptableusage

Do notdistort

Trust products

Do notrearrange elements

Do notchange colors

Do notuse signature artwork in a sentence

For text treatment and usage of the Lexar

name and tagline, please refer to page 10.

Do notdistort

rust

Do notuse signature artwork in a sentence

Do notrearrange elements

Do notchange colors

Lexar

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