M A R K E T I N G P R O G R A M

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It’s time to think differently about marketingAt Lex Tempus our approach to marketing is based on one simple principle—what is it that we dislike about the world of marketing and how can we be different? It is this founding principle that has become the catalyst for everything that we have created at Lex Tempus—from magazines, to our website, to our email programs, and our continually growing network ... we think differently about how we market our products and our partners.

Let us elaborate. As one of the world’s leading Horology, Jewelry, and Lifestyle Products companies in the world, we have experimented with our fair share of outside marketing programs. From e-marketing through large publishers, to fashion blogs with banner ads, to multi-national ad campaigns, we have tried them all. And, to be honest, we have never been truly happy with the management of our accounts, the promises made, and, of course, the results.

It is for this reason that we have created our own marketing ecosystem—based on the old adage of “If you want something done right, do it yourself.”

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It is said that a person’s style is the physical representation of who that person is. Let your jewelry be your message to the world—Stylish,

Popular, and Trend Setting.

Define yourself with your jewelry, accentuate your passionate personality

AVAILABLE ATJACK RYAN F INE JEWELRY +TIMEPIECES

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Available at

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FULL PAGE ADS

The Team Unlike many small to medium size businesses that may have a single marketing person, or at the very most a sporadic relationship with a local creative agency, we decided to take our marketing practices far beyond those of our competitors. That is why we have partnered full time with a well-known, multinational marketing communications services firm to ensure that all our marketing processes are to the highest standard and that we meet and exceed expectations for service and delivery.

Thus, not only do we have a full-time Marketing Director with multinational agency experience, we also have a team of former Fortune 50 executives to help develop global marketing strategies, as well as designers, communications specialists, and application integration specialists to help you plan, create, and execute your marketing program on all fronts. Simply put, our resources become your resources. We will assist you in planning, creating, and executing campaigns co-existent with and complementary to our own.

Marketing InfrastructureCustomer / Prospect Database

There is a practice in marketing that states, “the right message, to the right person, at the right time.” However, without proper infrastructure, two of those concepts become instantly unattainable. For most companies, the right message is easy—you know who your target demographic is, and you know what messages resonate best with that target. Thus, the right person as it relates to actual contact data is the single most common challenge for any company.

To solve the issue of database viability, Lex Tempus has created a comprehensive global database—one that is continually updated and managed on a weekly basis. Lex Tempus’ marketing team will be able to access and query exact targets—giving its partners the ability to trigger multiple campaigns simultaneously to any given target they wish—all managed and analyzed in real time by the marketing team.

More importantly, we collect and maintain data from people who have expressed an interest in the luxury goods market, or are part of a demographic and/or firmographic that are attracted to the merchandise and lifestyle our products represent.

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1. MagazinesWith a longstanding relationship with some of the largest magazines in the world, we still weren’t happy with the content, direction, or advertising programs available to us—so we did what any company would do, we started our own magazines.

• Timepiece Magazine caters to readers who have an interest in watches and similar luxury lifestyle merchandise.

• JeweledLuxe Magazine caters to readers who have an interest in jewelry and other aspects of women’s fashion.

Hence, our partners now have access to not one, but two highly successful quarterly magazines—meaning that they can access not only ad campaigns, but also full multi-spread articles and more. Furthermore, as with any campaign there are multiple assets that include everything from database forms, emails, documents, landing pages and more—it is at this stage that we list everything needed so that nothing goes missing during a campaign.

2. Website AdvertisingOur website platform is second to none; therefore, not only will you have access to prominently displayed ads, banners, etc., you will also have access to a full set of features i n c l u d i n g C o m p l e m e n t a r y P r o d u c t Placement—if someone is looking at a particular type of item, your products will be a suggested item that will match that product. Thus, you get more coverage as a related item.

3. Blogs and Latest NewsYour marketing program is not a single facetted scenario. We will prominently feature you on our blog and latest news section to ensure people can read about your newest products, upcoming events, and more. After all, when you win, we win.

4. Social MediaIt is no secret that the world revolves around social interaction; consequently, social media plays a tremendous role in how we market at Lex Tempus. Our partners will be connected into our social media network with ongoing features on Instagram, Twitter, Facebook, industry forums and more—all managed on a full-time basis by highly skilled social media experts.

5. Cross Marketing/SellingIf you are a partner whose merchandise offerings we feel complement the product content of our website and our merchandise mix, we can provide you with the ability to actually list items for sale on our site. Our ecommerce platform supports automated order notifications, and our anti-fraud system provides extensive risk analysis prior to order acceptance.

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The DeliveryAs you have probably now realized, there is an ongoing theme with Lex Tempus—”Do It Yourself” plays into everything we do.

JeweledLUXE Magazine

Timepiece Magazine

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The PriceHere at Lex Tempus we do not believe in a one-size-fits-all approach to marketing. Every partner is different, and every campaign variable is different—all based on individual goals.

What we do believe in however is a one-price-fits-all approach—never throttling a partner’s marketing program because they couldn’t afford some preposterous campaign pricing package.

This program is not a profit center; it is a joint marketing program with our partners to mutually grow each other’s business. When we win, you win.

So relax, we have you fully covered for only $2,000.00 a quarter.1 No hidden fees, no hard to translate rate sheets, and no unexpected charges.