Levis final presentation
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Transcript of Levis final presentation
shE-Commerce
_____Team 3_____
Abdullah MashukHong SongNirant SanghviRashmitha MattaRory O’Brien
shE-Commerce
Agenda
Concept
Description
Concept
ImplementationConcept Results
� An online platform/competition through Levi.com, dedicated to entrepreneurial minded Women to promote their innovative ideas concerning the
What is shE-Commerce?
innovative ideas concerning the environment– Reusing and recycling Levi’s Jeans– Water conservation– Fabric production– Garment manufacturing
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
Total Online Female Users�Total Online Female Users = 97 Million�Age 15 to 24 = 13 Million�Age 25 to 34 = 12.5 Million
What is the potential market?
0
2,000,000
4,000,000
6,000,000
Under 15 15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 Over 65
�Total Female Facebook Users = 17.9 Million�Age 18 to 25 = 9.1 Million�Age 26 to 34 = 3.6 Million
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
13 to 17 18 to 25 26 to 34 35 to 44 45 to 54 55 to 65
US Female Facebook Users
�Motivate Women to get involved in environmental issues
�Women: More serious about the environmental issue than men
� Provide training about Levi’s water saving program
Why will women be interested?
� Provide training about Levi’s water saving program
�Will be good platforms for them to express their views about environment
� To attract women to Levi’s website
� To increase green brand equity
� To increase web traffic conversion into sales
Why would Levi’s be interested?
� To create a female orientated brand image
� Potential business opportunities from fresh ideas from female entrepreneurs
http://www.youngentrepreneur.ie/
Marie ni Mhairtin (MAY 5, 2011) - A 15 year old student� Won the Young Entrepreneur of the Year 2011 for her 'Safe Scrub Sprayer'
- A spot weed sprayer for tractors activated from inside the tractor making spraying safer & healthier, resulting in considerable cost savings
Recently enjoyed a trip to New York- Visiting some leading technology companies & entrepreneurs
with her teacher Orna Dunlevy & YEP Programme Manager Anne Looney- Teachers: will share in the honor that Marie's achievement brings to the school
THE COMPETITION“Innovative recycled Jeans “Innovative recycled Jeans
products”
Hong has an idea!
Bumbag
She uploads her idea on Levi.com..
Hong Song
Hong Song
Vote for my ‘Bum Bag” on Levi.com…..Please help me win the grand prize!!!!!!!
Visit us here to get involved
www.levi.com
13,496 Likes…..(Linked to Levis.com)
Her friends vote on Levi.com...
VOTE
VOTE
VOTE
VOTEBUY LEVI’S
VOTES GET YOU
LEVI’S POINTS
Linked to Facebook, Twitter,
Google+, etc…
VOTE
VOTE
VOTE
VOTE
VOTE
VOTE
VOTE
VOTE
BUY LEVI’S TO GET MORE
POINTS…. VISIT STORE
HERE
WINNERSCORNER
Share your Vote on your Facebook page
14,639 Votes
Woooohoooooo!WINNER!!
WINNERVOTEIDEA
The competition in summary
� Seed funding of $100,000�Win a trip to Levi’s HQ in San Francisco� Develop comprehensive business plan with Hult MBAs� Pitch business concept/idea to VCs in the Bay area�Meet leading female entrepreneurs in silicon valley
What does the winner get?
�Meet leading female entrepreneurs in silicon valley�Meet with top fashion designers in the Bay area�Mentoring & Networking events�Win a slot in Shark Tank
�Why would these VCs want to be involved?– Interested in new social
entrepreneurial ideas– Paving the way for
Meeting with VC’s interested in Not for Profit Ventures!
– Paving the way for others to follow in similar corporate partnerships
�Why would VC-TV shows want to partner with Levis?– The next big money making idea
may come for them to invest in.– Opportunity to fund for profit social
Meet the VC’s interested in for profit ventures!
– Opportunity to fund for profit social businesses.
WINNERVOTEIDEA
How does this contribute to social needs?
Every vote converts to a Levi’s point…(Based on TOMS Shoes Concept)
WINNERVOTEIDEA
Every Social Media Vote= 1 Levi’s Point
How do points get converted to $?
LEVI’S POINTS
Social Partners
Every Levi’s Point is converted to a $ value
Every point/$ raised is given to Social Partners
WINNERVOTEIDEA
How does all this link to Sales?
SALES
???
WINNERVOTE &
BUYIDEA
Points get added to the contribution bucket
How this contributes to Levi’s Sales...
LEVI’S POINTS
SALES
Social Partners
Every Levi’s bought earns MORE Points per person, which are converted to a $ value
Levi’s contribution grows
Average FB friends per participant
130
20% of friends vote
How many votes will each idea generate?
20% (130)
20% of friends vote
� 50 Participants� 6 Rounds
� (18,408 votes x 50) x 6 rounds = 5,522,400 Votes
18,408Votes
� 10% of 5,522,400 or 552,240 Buy Jeans
Converting Points to $ Sales…
� 10% of 5,522,400 or 552,240 Buy JeansAvg. Price = $60Total Revenue = $ 33,134,400
$ 38,656,800 x $ 0.01 = $ 386,568
� 552,240 Jeans / 386,568 = $ 1.43 / Jean
� Levi Donates… $ 5,522,400 + 33,134,400 = $ 38,656,800
� Different competitions run on a yearly basisFor example, Water reduction ideas
Reduce impact of cotton farming ideas
� Levi’s could encourage women
Making the program sustainable…
To help run the events with them building points for every hour worked as a contribution to society
� Idea: Good enough to motivate others to visit the web site� Ask participants to be creative
� Vote : People may vote just to earn the points � Limit the number of vote per each person
� Winner : Must receive reasonable votes
Identify the risks and options
� Winner : Must receive reasonable votes� Set the minimum numbers to win
� Points: Must increase at a certain rate to reach to the targeted level� Advertise the program
Next steps