Leveraging Social Media with Peter and KiKi
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Social Media: What it is and How it Can Help
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Transcript of Leveraging Social Media with Peter and KiKi
Social Media: What it is and How it Can Help
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.
Context
Social Media
Tools have emerged to help individuals communicate, collaborate and connect with the broader community. Fusing the social and technological transforming monologues (one to many) into dialogues (many to many) and is the democratization of content, where everyone is able to contribute.
Most Common Tools
• Blogs• Twitter• Linkedin• Facebook• YouTube• Flickr• Podcasts/Vodcasts• Delicious / Social Bookmarking• Wikis
Association and Events Industry
Tweetchats/Tweetups•Association Chat (#assnchat)•Event Professionals (#eventprofs)•EventCamp•#assnchat Tweetup•#sweetspot Virtual Book Club
Online Communities•Engage365•Young Association Professionals (YAP)
Association and Events Industry
Years to Reach 50 millions Users:
Radio (38 Years) TV (13 Years) Internet (4 Years) iPod (3 Years) Facebook added 100 million users in less
than 9 months… iPhone applications hit 1 billion in 9
months.
Stats from Socialnomics – Social Media Blog
Why Use Social Media?
Reach Your Existing Community Expand/Create New Communities Enhance/Support Existing Message Distribution
& Efforts Observe Market Trends Overall web market share of traffic
Define Goals & Objectives
POST Methodology (**class activity**) The tools have changed, business rules
haven’t Alignment with organization’s strategic
plan and culture (Transparency) ROE Crisis Plan Exit Strategy
Social Media Strategy
1. Listen – get into the tools and see what your community is saying
2. Engage – interact and participate with the community
3. Influence – mobilize the community
Twitter is a free social networking and micro-blogging service that enables its users to send and read each others' updates, known as tweets.
Tweets are text-based posts of up to 140 characters, displayed on the author's profile page and delivered to other users - known as followers - who have subscribed to them.
Twitter gets more than 300,000 new users every day.
There are currently 110 million users of Twitter’s services.
There are more than 600 million searches on Twitter every day
There are more than 50,000 third-party apps for Twitter.
Over 60% of Twitter use is outside the U.S.
Statistics from Twitter
Who uses Twitter?
27 million users per month, 281 million visits
Skews slightly female
Age Visitors
13-17 9%
18-34 44%
35-49 28%
50+ 17%
Has college or advanced degree
Type Users Visits
Hardcore 1% 35%
Regular 27% 41%
Passers-by 72% 24%
US only, Source: Quantcast
Listening - Twitter
Engaging - Twitter
Leveraging Twitter
Twitter accounts:
Let visitors subscribe to real time updates via Twitter
Provide fresh site content
Can use account or # to pull in updates
Facebook - Reach
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…monthly.
Already have exceeded 500,000,000accounts as of July 2010.
10 million accounts created each day from over 180 countries
These Stats from FaceBook press office
Facebook - Reach
The average Facebook user has 130 friendsis connected to 60 pages, groups and events.is spending 55 minutes per day.
50% of FaceBook users return daily.
These Stats from FaceBook press office
Facebook - Reach
People that access Facebook via mobile are twice as active than non-mobile users
People spend over 500 billion minutes per month on Facebook.
Over 300,000 users helped translate the site through the translations application, into 78 languages.
These Stats from FaceBook press office
Who uses Facebook?
99.6 million users per month, 3.5 billion visits
Skews slightly female
Age Visitors
13-17 20%
18-34 46%
35-49 20%
50+ 13%
Has college or advanced degree
Type Users Visits
Hardcore 12% 66%
Regular 54% 31%
Passers-by 34% 3%
US only, Source: Quantcast
Facebook – Fan Page
Facebook – Group Page
LinkedIn - Reach
LinkedIn is the oldest of the sites in this presentation, created on May 5 2003.
Members of LinkedIn come from more than 200 countries from every continent.
There are more than 70 million users worldwide.
These Stats from LinkIn press center.
LinkedIn - Reach
LinkedIn is available in six native languages – English, French, German, Italian, Portuguese and Spanish.
A new member joins LinkedIn every second.
Recruiters account for 1-in-20 LinkedIn profiles.
These Stats from LinkedIn Press Center
LinkedIn - Reach
80% of companies using LinkedIn as a primary tool to find employees….
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
These Stats from Socialnomics – Social Media Blog
LinkedIn Group Search
LinkedIn Group
LinkedIn Group
LinkedIn Group
Video
YouTube - Reach
YouTube receives more than 2 billion viewers per day.
The U.S. accounts for 70% of YouTube users. YouTube is available in 19 countries and 12
languages. YouTube uses the same amount of bandwidth
as the entire Internet used in 2000.
These Stats from YouTube press center
YouTube - Reach
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
YouTube announce in their blog they stream more than one billion videos per day 10/09.
These Stats from Socialnomics – Social Media Blog
YouTube
YouTube Channel
Learning - Video: YouTube
Examples: BarackObama.com
Examples: NRA
Video: Effective Practices
Length: 3-5 Minutes
Audio: To Mic or Not to Mic and Ambient Sound
Selecting and working with participants
Editing: Taking video to the next level
Learning - Pictures: Flickr
Flickr BadgesFlickr accounts:
Engage members & visitors by allowingthem to uploadtheir photos
Provide fresh site content
Help staff captureevents and more
Tip: Before you start, determine if outside image hosting fits within your asset
management plans
Examples: NASA
NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.
ASAE Example
The Tangled Web…
Event Micro-Site
YouTube
Flickr
blog
Your Directory
TwitterYour
Org Site
Source for Social Media Maps: http://royal.pingdom.com/2008/08/12/social-network-popularity-around-the-world/
Use Google Alerts and other means to track conversations
Reach out to blogger/twitter community like you would the press and invite them to cover your event
Establish social tagging/hashtags to help make following the event easier
Social Media Tips
Social Media Tips
Have a bias toward openness
Address legal issues (ANTITRUST, copyright, libel & slander)
Be transparent
Think about two sets of policies: staff and organizational
The most effective ways to use social media is to drive people to your association site.
Be as authentic with your voice as possible, don’t be afraid to have a personality
Find internal & external champions
Social Media Tips
Develop a content plan so you know which channel leads with which message
Don't just post your content, create context for that content.
Leverage your content to they help members met the needs of their organization
Social Media Tips
Contact information:
KiKi L'ItalienSenior Consultant, Technology Management
DelCor Technology SolutionsE-mail: [email protected]
Peter HutchinsVice President of Community & Strategic InitiativesAmerican ForestsE-mail: [email protected]
