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Leveraging Social Media Influence - Tips from the Experts
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Thanks to everyone who joined the Kuno Creative inbound marketing team in welcoming our guests Jim Kukral, Laura "Pistachio" Fitton and Jay Baer for a panel discussion on social media influence. We discussed creating real business value in social media marketing and how to leverage influence in inbound marketing. Additional Commentary: http://www.kunocreative.com/blog/bid/73521/Social-Media-Influence-Panel-with-Jim-Kukral-Laura-Fitton-Jay-Baer If you were unable to attend, or would like a copy of the presentation, feel free to download the webinar slides below. Soon we will release the full video and audio of the presentation too. We'll send out an email to the attendees with a link to the video shortly.
Transcript of Leveraging Social Media Influence - Tips from the Experts
Chad Pollitt Director of Inbound Marketing
@CPollittIU
Vanessa Knipper Director of Marketing
@vknipper
• Huffington Post Contributor
• Professional Speaker & Consultant
• Best Selling Author of Many Marketing
& Business Books
• Adjunct Professor of Internet Marketing
for the University of San Francisco
• Helps Authors Find Success
Selling & Marketing Books via
DigialBookLaunch.com
• HubSpot’s Inbound Marketing
Evangelist
• Professional Speaker
• Founded First Twitter for Business
Consultancy, Pistachio Consulting
• Quoted in BusinessWeek, Forbes,
Fortune, Newsweek, the Wall Street
Journal and others
• Co-author of Twitter for Dummies
• Hype-free, Tequila-loving Social
Media Strategist
• Professional Speaker & Consultant
• Co-author of The Now Revolution
• His Blog is the #1 Content
Marketing Blog in the World,
ConvinceAndConvert.com
• Named One of America’s Top Social
Media Consultants by Fast Company
Can you introduce
me to Chris Brogan
through Linkedin?
Why don’t influencers
thank people for RT’s?
Why do certain
influencers only follow
a handful of people?
How do influencers make
money when they’re on
Twitter all day?
What does social media
influence mean to you and
why is it important?
How did you become
influential yourselves?
“
” “
”
Do you measure influence?
How do you do it?
How should businesses
measure influence?
“ ”
“ ”
What is the most important
thing a company can do to
build social media influence?
“ ”
How does someone like a
plumber or an insurance agent
build social media influence?
“ ”
What is your advice to small
businesses that want to reach out
to influencers in their industry?
“ ”
If all of your social media
accounts and history were deleted
today, what would you do
differently starting tomorrow?
“
”
TAKEAWAYS
• The Now Revolution is Available at
bookstores, Amazon, iTunes, etc.
• Speaking Available at JayBaer.com
• Content Strategy Consulting Available
at ConvinceAndConvert.com
• Social Pros Podcast at
ConvinceAndConvert.com
• Twitter.com/JayBaer
• Facebook.com/JayBaer
• See Laura Speak at Inbound 2012 in
Boston - InboundConference.com
• Booking Available at
HubSpot.com/Marketing-Speakers
• Twitter for Dummies Available at
Amazon.com
• Twitter.com/Pistachio
• About.me/Pistachio
• Marketing & Business Books Available
at JimKukral.com
• Speaking & Consulting Available at
JimKukral.com
• DigitalBookLaunch.com
• AuthorMarketingClub.com
• Twitter.com/JimKukral
• Facebook.com/JimKukral
facebook.com/kunocreative
Thank You for Attending!
Questions? Slides are available at KunoCreative.com/blog
